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Mobilize Your RunSignup Data with Artificon


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Artificon is a new product created and built by the Tuck Consulting Group. Artificon uses RunSignup's open API to integrate your RunSignup data with the other tools that your nonprofit or race organization uses to deliver its mission. If you've been manually entering or importing your data into Salesforce, Constant Contact, or any other product, you now have an option to set up automated jobs to pull your RunSignup data into other systems on an hourly, daily, or weekly basis.

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Mobilize Your RunSignup Data with Artificon

  1. 1. for RunSignup Mobilize Your RunSignup Data with Artificon January 8, 2020
  2. 2. Presenter: Alex Tuck • Founder of PHPG • Race Director of the BF5K • Managing Principal of TCG • Co-Founder of Artificon 2
  3. 3. Goal for Today Learn how you can mobilize your RunSignup data to increase revenues and further your mission 3
  4. 4. Delays between first interaction & entryinto other systems1 4 3 2 Manual Data Transfer Issues 4 High probability of data entryor manual data import errors Workrelated to data transfers fluctuates drastically Resources arepulled from more meaningful,higher skilled work
  5. 5. Current State of Integration • 17% of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM. • 23% of salespeople cite manual data entry as the biggest challenge when using their existing CRM. • 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success. 5Source: Hubspot Marketing Statistics (
  6. 6. Future State of Integration • Companies that automate lead management see a 10% + increase in revenue in 6-9 months • By 2022, 70% of customer interactions will involve Machine Learning/Artificial Intelligence (vs 15% in 2018) • By 2025, organizations that embed Artificial Intelligence in their customer engagement platform will increase operational efficiency by 25% 6Sources: Hubspot Marketing Statistics (; Manusama, B., LeBlanc, N. & Harrison, S. (2019, September 28). Critical Capabilities for the CRM Customer Engagement Center (ID: G00441607). Retrieved from Gartner database.
  7. 7. Nonprofit Donor Trends 7 New Donors New Retained Donors Donor Revenue Donors Source: Association of Fundraising Professionals (AFP), 2019 Q3 Report -6.9% -6.0% -4.6% -3.6%
  8. 8. 8 New Participant interested in a race Signs up on RSu 1) Extracts data from RSu 2) Validates against SF 3) Adds new participant data into SF New data from Artificon auto- populates into existing SF fields Participant is now ready for follow-up interactions How Does Artificon Work?
  9. 9. Artificon Demo How to set up an automated job and pull new race participants into Salesforce from RSu 9
  10. 10. Integration Opportunities
  11. 11. MVP Oct 2019 - Basic RSu-SF integration demoed for RSu RunSignup Webinar Q1 2020– Discuss integration with RSu clients Salesforce v1.0 Go-Live Q1 2020 – Implement first RSu- SF integrations Raiser’s Edge Dev Salesforce v2.0 Go-Live Q1 2020 – Begin development for RSu-RENXT integration Q2 2020 – Roll out custom features requested by SF clients Raiser’s Edge v1.0 Go-Live Q2 2020 – Implement first Rsu-RENXT integrations Artificon for RunSignup Roadmap Idea Jun 2019 – Identify the Need for integration tool Add Other Platforms Q2/Q3 2020 – NFG, DP, Salsa,VR, CC, BB CRM 11
  12. 12. Onboarding Basic Functionality 12 Within two weeks, we are able to set you up with participant and donor imports. If you need more custom detail in your other systems, we offer custom implementations.
  13. 13. Typical Custom Implementation 13 P h a s e 1 P h a s e 2 P h a s e 3 P h a s e 4 Closeout & Transition to M&O 2 weeks Testing & Tuning 2 to 4 weeks Implementation 2 to 8 weeks Project Initiation & Analysis 2 weeks
  14. 14. Want to Learn More? 14 Please complete our 4-question survey
  15. 15. Live Q&A 15
  16. 16. Contact Information 16 Alex Tuck Managing Principal, TCG 802-372-1377