Artificon is a new product created and built by the Tuck Consulting Group. Artificon uses RunSignup's open API to integrate your RunSignup data with the other tools that your nonprofit or race organization uses to deliver its mission. If you've been manually entering or importing your data into Salesforce, Constant Contact, or any other product, you now have an option to set up automated jobs to pull your RunSignup data into other systems on an hourly, daily, or weekly basis.

1. for RunSignup
Mobilize Your RunSignup Data with Artificon
January 8, 2020

2. Presenter: Alex Tuck
• Founder of PHPG
• Race Director of the BF5K
• Managing Principal of TCG
• Co-Founder of Artificon
2

3. Goal for Today
Learn how you can mobilize your RunSignup data
to increase revenues and further your mission
3

4. Delays between first interaction & entryinto other
systems1
4
3
2
Manual Data Transfer Issues
4
High probability of data entryor manual data
import errors
Workrelated to data transfers fluctuates drastically
Resources arepulled from more meaningful,higher
skilled work

5. Current State of Integration
• 17% of salespeople cite lack of integration with other
tools as the biggest challenge using their existing CRM.
• 23% of salespeople cite manual data entry as the
biggest challenge when using their existing CRM.
• 51% of marketers say enriching contact data quality is
their most significant barrier to achieving email
marketing success.
5Source: Hubspot Marketing Statistics (https://www.hubspot.com/marketing-statistics)

6. Future State of Integration
• Companies that automate lead management see a
10% + increase in revenue in 6-9 months
• By 2022, 70% of customer interactions will involve
Machine Learning/Artificial Intelligence (vs 15% in 2018)
• By 2025, organizations that embed Artificial
Intelligence in their customer engagement platform
will increase operational efficiency by 25%
6Sources: Hubspot Marketing Statistics (https://www.hubspot.com/marketing-statistics); Manusama, B., LeBlanc, N. & Harrison, S. (2019,
September 28). Critical Capabilities for the CRM Customer Engagement Center (ID: G00441607). Retrieved from Gartner database.

7. Nonprofit Donor Trends
7
New Donors New Retained Donors Donor Revenue Donors
Source: Association of Fundraising Professionals (AFP), 2019 Q3 Report
-6.9%
-6.0%
-4.6%
-3.6%

8. 8
New
Participant
interested
in a race
Signs up on
RSu
1) Extracts data
from RSu
2) Validates
against SF
3) Adds new
participant
data into SF
New data from
Artificon auto-
populates into
existing SF
fields
Participant is
now ready
for follow-up
interactions
How Does Artificon Work?

9. Artificon Demo
How to set up an automated job and pull
new race participants into Salesforce from RSu
9

10. Integration Opportunities

11. MVP
Oct 2019 - Basic RSu-SF
integration demoed for RSu
RunSignup Webinar
Q1 2020– Discuss integration
with RSu clients
Salesforce v1.0 Go-Live
Q1 2020 – Implement first RSu-
SF integrations
Raiser’s Edge Dev
Salesforce v2.0 Go-Live
Q1 2020 – Begin development
for RSu-RENXT integration
Q2 2020 – Roll out custom
features requested by SF clients
Raiser’s Edge v1.0 Go-Live
Q2 2020 – Implement first
Rsu-RENXT integrations
Artificon for RunSignup Roadmap
Idea
Jun 2019 – Identify the
Need for integration tool
Add Other Platforms
Q2/Q3 2020 – NFG, DP,
Salsa,VR, CC, BB CRM
11

12. Onboarding Basic Functionality
12
Within two weeks, we are able to set you up with
participant and donor imports.
If you need more custom detail in your other
systems, we offer custom implementations.

13. Typical Custom Implementation
13
P h a s e 1
P h a s e
2
P h a s e 3
P h a s e 4
Closeout & Transition to M&O
2 weeks
Testing & Tuning
2 to 4 weeks
Implementation
2 to 8 weeks
Project Initiation & Analysis
2 weeks

14. Want to Learn More?
14
Please complete our 4-question survey

15. Live Q&A
15

16. Contact Information
16
Alex Tuck
Managing Principal, TCG
alex@TuckConsultingGroup.com
802-372-1377