S-Curve of Twitter Chito Peppler, ISTM 224, Feb 2010
Number of Tweets per Day
Twitter founded in March 2006 50000000
March 2010 10-15
Date Tweets per per sec. million
day 600 Tweets 37500000 active
Mar 1, 2006 0 Tweeters
Mar 1, 2007 5,000 25000000
Mar 1, 2008 300,000
Jan 1, 2009 2,500,000 1,450 % increase 12500000
Dec 1, 2009 35,000,000
Feb 1, 2010 50,000,000 Mar 1, 2006 Jan 1, 2009
** Reference: Schrodeder, Stan, “Twitter’s Amazing Growth Suddenly Stops” Mashable.com, June 2010
** An increasing number of registered users, tweets and applications developed over time
** Figure of Merit: Number of Tweets per application developed.
** Applications enabled by this technology: Microblogging, social networking and news sharing. Over 1,000
Twitter applications have been created, 50 million daily tweets.
** Starting point of the curve: March 2006 when Twitter was formed by Evan Williams when he worked for a
podcasting company he co-founded, Odeo in Silicon Valley.
** Ultimate Limiting Phenomenon: Based on an Oct 2009 study by www.royal.pingdom.com, the highest
number of tweets per hour measured was 1,841,289. Twitter is projected to process 10 billion tweets/year.
** Twitter can only handle so many users at one time. During the 2010 Super Bowl, Twitter was brought down
20 times. In Dec, 2009, Twitter was hacked and defaced by the “Iranian Cyber Army” showing its vulnerability
to hacking and denial of service. ** According to RJ Metrics, in Dec 2009, only 17% of Twitter accounts
posted tweets, down from 70% in early 2007