Presented at CNI 2012

1. Student-Driven Innovation
Simul8 Group @ UCLA Library
Kevin Rundblad Todd Grappone
UX & Social Technology Strategist AUL, Digital Initiatives & IT
UCLA Library UCLA Library
Supported by the Arcadia Fund

2. Innovation Thesis:
Great new development projects arise
from startup-like cultures

3. Qualities of a Startup:
Small, Experimental, Feedback Loops

4. 2009:
We needed to find a way
to understand our users

5. 2009: Good Defense
Ability to maintain systems

6. Offense?
Ability to create new apps
for newest devices

7. Defense Flowing, person to person
Hierarchical Work anytime/anywhere
Structured work times/places Independent/casual meetups
Strength is in maintaining Work on Laptop
Org
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/

8. Hierarchical Offense
Time-driven 9-5 Flowing, peer-to-peer
Committees, Meetings Work anytime/anywhere
Work at desk Strength is in creating
Being “effective” is only rule
Startup
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/

9. Defense Offense
Flowing, person to person
Hierarchical Flowing, peer-to-peer
Work anytime/anywhere
Structured work times/places Work anytime/anywhere
Independent/casual meetups
Strength is in maintaining Strength is in creating
Work on Laptop
Being “effective” is only rule
Org Startup/Students
Graphics: http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/

10. Can we create
experiences for

11. With this
work structure

12. Working “with them”
is only part of story

13. Working “like them”
is even more important

14. “If you truly want to understand
customers' wants and needs,
you need to remove the distance
between you and them.”
Jorge Barba
Digital Strategist, Blu Maya

15. Simul8 Group
Founded as an experiment
In startup culture on campus

16. Simul8 Group
Started with 5 students

17. Founding Concepts
Leverage student skillsets

18. Skillsets
iOS/Android
PHP/Python/MySql
HTML/CSS/Javascript
Amazon Web Services

19. Founding Concepts
Innovation smeared over time
Requirements found in process

20. Founding Concepts
Get closer to user experience
Implicit user research

21. Our Focus
Mobile/Tablet/Web apps
iPhone/Android

22. Our Focus
Experiment with new devices
and APIs

23. Our Focus
Build library value by creating apps
for new interactions & devices

24. Our Focus
Build value for students by providing
A platform for their skills

25. Facebook
Google Fotopedia
Yelp Travelstrings (co-founder)
Amazon
Student Value
Adobe
Fandango Yahoo
Bigfish Creative Group ROBLOX

26. How We Work
Students work independently on
their own laptops.

27. How We Work
Weekly meeting & flexible hours

28. “A „frame‟ can kill the life of the
situation by too ridged limitation”
– Bruce Lee

29. How We Work
Collaborative coding – Github
Code repo, Ticketing, Wiki

30. Process
Plan, Design, Prototype, Test
…Iterate

31. Planning Apps & UX
App planning
Wireframing

32. Prototyping
Determine suitable technologies
Organize teams

33. Testing
Detail, detail, detail
Find speed/ui issues
Github issues

34. FAQs
How do we recruit for group?

35. FAQs
How do we transfer knowledge?

36. FAQs
What is the cultural impact of the
Simul8 Group to UCLA Library?

37. FAQs
What is the strategic advantage for
the UCLA Library with Simul8 Group?

38. “If you get the culture right
then most of the other stuff
will naturally happen out of it.”
Tony Hsieh
CEO, Zappos

39. Demos
Stashd (Web/Tablet)
Article Search (Web/Tablet)
Mobile (Article Search/Stashd)
iOS Library App

40. Skillsets for Group Leader
App development: end-to-end
UX/UI
User Research
Wireframing
Preferably startup experience

41. “Create the conditions under which people can flourish”
Sir Ken Robinson
Questions/Conversation
Kevin Rundblad Todd Grappone
UX & Social Technology Strategist AUL, Digital Initiatives & IT
UCLA Library UCLA Library