3. User Research
Usability testing
Information architecture
Interaction design
UX Depends on Expertise
Wireframing & UI design
Visual design
Functional Design
Prototyping
Development
8. Some starting points for user research:
Focus Groups?
Individual interviews
User analytics
9. “If you truly want to understand
customers' wants and needs,
you need to remove the distance
between you and them.”
Jorge Barba
Digital Strategist, Blu Maya
http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u
10. How do we “remove the distance”
from the user?
12. Hierarchical Flowing, person to person
Time-driven 9-5 Work anytime/anywhere
Committees, Meetings Independent/casual meetups
Work at desk Work on Laptop
Being “effective” is only rule = Grade
Us Students
Graphics: http://www.game‐changer.net/2010/11/19/radical‐management‐it‐isn%E2%80%99t‐just‐w‐l‐gore/
18. “...if you get the culture right
then most of the other stuff
will happen naturally out of it.”
Tony Hsieh
CEO Zappos
http://bigthink.com/ideas/20671
25. General Mobile Context
1. Limited screen space
2. Limited attention
3. In transit operation
UCLA Context (specific - analytics)
4. On-campus use of mobile site
5. Touch is the dominant interaction
27. Focus on Need
Fast Discovery
Mobile Context (general) Single sign‐on
1. Limited screen space Personalization
Recommendation
2. Limited attention Socialized objects
3. In transit operation Time/Device‐shifted
UCLA Context (specific - analytics)
4. On-campus use
5. Touch is the dominant interaction
28. Mobile Context (general)
1. Limited screen space
2. Limited attention
3. In transit operation Better Experience
Target iOS/Android
UCLA Context (specific - analytics)
Focus on Touch
4. On-campus use App level
5. Touch is the dominant interaction
30. “Mobile is about pivoting people
through information quickly...exposing
possibilities.
Rachel Hinman
Senior Research Scientist
Nokia Research Center
(formerly @ AdaptivePath)
40. Building mashup records from APIs
provides greatest flexibility.
Worldcat search API
Internal APIs for user account & social
Other APIs and sharing data
41. Problem #3: Data Portability
Off-load content discovered.
Time/Device shifted.