Rui Soares - Drawing for a change (or two) TFT14-Winter 18-02-2014

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Storytelling and drawing combined for change are a potent mix. This presentation shows how and gives examples and pointers.

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Rui Soares - Drawing for a change (or two) TFT14-Winter 18-02-2014

  1. 1. ruisoares@widesys.com itilblues.wordpress.com @rumagoso
  2. 2. ‘No, no! The adventures first,’ said the Gryphon in an impatient tone: ‘explanations take such a dreadful time.’
  3. 3. http://blog.bufferapp.com/great-customer-service-legendary Power of stories
  4. 4. • • • • • Powerpoint presentation with Boring Broca boring bullet points Wearisome Wernicke it hits only our language processing parts in the brain Powerpoint bullets and the brain
  5. 5. But when we are being told a story… the narrative activates also other parts of the brain our brains experience the events of the story Stories and the brain
  6. 6. Take the story as close to them as you can Keep it brief and simple Stimulate their senses Describe the characters and settings Adapting to your audience
  7. 7. Take the story as close to them as you can Keep it brief and simple Stimulate their senses Describe the characters and settings Adapting to your audience
  8. 8. People change when: The road is clear Their heart wants it The situation changes When do people change?
  9. 9. Once upon a time Every Day One day Because of that Because of that Until finally Pixar pitch – the formula
  10. 10. Once upon a time a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. Every day Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. One day, in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. Because of that, he is captured by a diver and ends up in the fish tank of a dentist in Sydney. Because of that, Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust. Pixar pitch – Finding Nemo
  11. 11. Once upon a time
  12. 12. Every day…
  13. 13. One day…
  14. 14. Because of that…
  15. 15. Because of that…
  16. 16. IT rocks! Until finally…
  17. 17. • The Phoenix Project, by Gene Kim, Kevin Behr and George Spafford – http://itrevolution.com/books/phoenix-project-devops-book/ • Effective Storytelling, by Barry McWillliams – http://www.eldrbarry.net/roos/eest.htm • Pixar’s 22 rules of storytelling, by Emma Coats – http://aerogrammestudio.com/2013/03/07/pixars-22-rules-ofstorytelling/ • Unfolding the Napkin, by Dan Roam – http://www.danroam.com/unfolding-the-napkin-is-available/ Resources
  18. 18. Take a story skeleton and fill it up with:  your own new story  your company's story  a compelling story you want to share Invite to action
  19. 19. BPMN is great to talk about business processes  It’s standard  It’s a visual notation  Implies no technical knowledge The BPMN approach
  20. 20. The BPMN approach – storyfied?
  21. 21. Hygiene & dressing up breakfast commuting Hygiene Going to office dress suit take bath Wake up Going to customer dress kids dress jeans The BPMN approach – Use life
  22. 22. Rob England Antonio Valle Salas João Menino Carlos Melo
  23. 23. Questions

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