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Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!

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Prezentácia - Patrick Bosteels zo spoločnosti TCS Digital World na konferencii MobileRulezz 2011

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Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!

  1. 1. Mobile is not an illusion… Was mobile hot in Texas #sxsw
  2. 2. www.tcsdigitalworld.com <ul><li>20 co-workers </li></ul><ul><li>4 countries </li></ul><ul><li>4 locations: Brussels-London-Paris-Amsterdam </li></ul><ul><li>“ we develop your idea in the digital world” </li></ul><ul><li>Focus on Mobile </li></ul><ul><li>Cross platform </li></ul>
  3. 3. The clutter
  4. 4. Tablets, what is next <ul><li>Same ecosystem as Mobile ? </li></ul><ul><li>Or just bigger ? </li></ul>
  5. 5. Television… the next battle <ul><li>Another Apps environment… </li></ul><ul><li>Another experience… </li></ul>
  6. 6. <ul><li>Mobile is a nightmare </li></ul>
  7. 7. Reality check <ul><li>Thousands of Apps developed without any reason Thousands of developers play after hours </li></ul><ul><li>Thousands of 5X used apps </li></ul><ul><li>Thousands of disappointed marketers </li></ul><ul><li>Thousands of frustrated users </li></ul><ul><li>Thousands of euro’s and dollars wasted </li></ul><ul><li>Thousands of megabits up-and downloaded for 0 </li></ul>
  8. 8. <ul><li>Empty the stores </li></ul><ul><li>and </li></ul><ul><li>start again </li></ul>
  9. 9. South buy South West
  10. 10. #sxsw aka South by South West <ul><li>STATISTICS FOR SXSW INTERACTIVE 2010: </li></ul><ul><li>Interactive Conference Participants: 14,251 (from 54 countries) </li></ul><ul><li>Interactive Conference Daytime Programming Sessions: 450, including 54 workshop </li></ul><ul><li>2011 -> 20.000 participants (overall 50.000) </li></ul><ul><li>More more more </li></ul>
  11. 11. <ul><li>31 select Austin locations and tracking over 48,279 check-ins during the entire five day period </li></ul><ul><li>Foursquare: 32,392 check-ins </li></ul><ul><li>Gowalla: 8,030 check-ins </li></ul><ul><li>Facebook Places: 7,545 check-ins </li></ul>
  12. 12. No hype <ul><li>LBS </li></ul><ul><li>MOBILE </li></ul><ul><li>QR code </li></ul><ul><li>NFC </li></ul>
  13. 13. NFC <ul><li>Near Field Communication </li></ul><ul><li>4 cm or less </li></ul><ul><li>operates at 13.56 MHz </li></ul><ul><li>and at rates ranging from 106 kbit/s to 848 kbit/s </li></ul><ul><li>Old stuff </li></ul><ul><li>Nokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004 </li></ul><ul><li>Big players are in: </li></ul><ul><li>Google/Android, WP7, Samsung, Nokia… </li></ul>
  14. 14. Reality check <ul><li>Social media = $/€ media </li></ul>
  15. 15. learnings <ul><li>Social Media = a channel </li></ul><ul><li>Form factor based </li></ul><ul><li>Mobile is next channel </li></ul><ul><li>Social = Local </li></ul>
  16. 16. #sxsw stories
  17. 17. #sxsw story 2
  18. 18. #sxsw HP story 3
  19. 19. <ul><li>Mobile is not an illusion… </li></ul><ul><li>But we need to convince </li></ul><ul><li>Marketers </li></ul><ul><li>Audience </li></ul>
  20. 20. My 2 cents <ul><li>Same shit, different tools: </li></ul><ul><li>Mobile + SoMe + LBS = the new DM </li></ul><ul><li>Life on mobile becomes a game </li></ul><ul><li>Experience is key -> AR and far beyond </li></ul><ul><li>The new POS -> LBS </li></ul>
  21. 21. NOW <ul><li>Try a lot </li></ul><ul><li>and work hard(er) </li></ul>
  22. 22. Q&A <ul><li>Thanks for your time. </li></ul><ul><li>Have a remarkable day ! </li></ul>

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