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Retro Marketing

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A presentation made for the Retro Marketing conference held in Porto in December 2009. The presentation features retro products marketing strategy.

Retro Marketing

  1. 1. RUI VENTU www.ruive RA! n tura.com
  2. 2. WHO ARE THEY? www.ruiventura.com
  3. 3. PRODUcTS brands DESIGN fashion www.ruiventura.com
  4. 4. TRADItion Colective MEMORy CULTURe Memorabilia VIntage
  5. 5. The 20 years rule www.ruiventura.com
  6. 6. Berlin Wall, 75 www.ruiventura.com
  7. 7. Berlin Wall, 89 www.ruiventura.com
  8. 8. Berlin Today, 09 www.ruiventura.com
  9. 9. www.ruiventura.com
  10. 10. vintage Design
  11. 11. On the 30th of april of 1991 the trabant production line factory was shut down forever. After a total of 3.069.099 units sold to the neighbouring socialist countries.
  12. 12. U2 Zooropa Tour 1993
  13. 13. 90 percent of the polled visitors at the Frankfurt Motor Show expressed interest for a new Trabant
  14. 14. Electric Eco-Friendly Technology Fine Design
  15. 15. SADO 550
  16. 16. A portuguese experience in 1982
  17. 17. the portuguese “smart” Was born 16 years before the real smart.
  18. 18. Sado 550 was created in Entreposto. They produced and sold around 500 units of this model in 5 different versions, and then the project was abandoned. The sado units that are still running are unique pieces of a very interesting portuguese smart car design. .
  19. 19. 16 years before. The smart for two, the portuguese “Sado” was promoting flexibility, space and mobility.
  20. 20. Dieter Seitzer and Karlheinz Brandenburg
  21. 21. MP3
  22. 22. The German company Fraunhofer-Gesellshaft developed MP3 Fraunhofer- technology and now licenses the patent rights to the audio compression technology - United States Patent 5,579,430 for a "digital encoding process". The inventors named on the MP3 patent are Bernhard Grill, Karl-Heinz Brandenburg, Thomas Sporer, Bernd Kurten, and Ernst Eberlein.
  23. 23. the 3 letters That changed The music industry
  24. 24. Artists Labels Distriibuition Copyrights Electronic goods
  25. 25. YL IN CK V A IS B
  26. 26. The VINYL Factory
  27. 27. Mission The music domain is increasingly polarized. On one end we have digital, on the other end specially crafted editions, where music becomes art, because music is art.
  28. 28. Music is a physical experience. The Vinyl Factory embraces this and helps crystalize music into unique spaces and products, through a unique process.
  29. 29. Sleeve Face
  30. 30. Sleeve Face www.ruiventura.com
  31. 31. moleskine
  32. 32. For two centuries Moleskine (mol-a-skeen'-a) has been the legendary notebook of artists, writers, intellectuals and travelers. From gifted artists Henri Matisse (1869– 1954) and Vincent van Gogh (1853–1890), to poet and leader of the surrealist movement André Breton (1896-1966) to Ernest Hemingway (1899-1961) considered the most influential writer of the last century, to famous travel writer Bruce Chatwin (1940-1989).
  33. 33. Can we fake retro?
  34. 34. The true artisans from Tours, France, that produced the real moleskines closed in 1986.
  35. 35. “Le vrai Moleskine n’est plus” Bruce Chatwin
  36. 36. The moleskine has we know it now, was founded in 1996
  37. 37. OBRIGADO www.ruive n tura.co ! m

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