Tiago Nunes e Rui Quinta                                                                             Lisboa 2012Design Thi...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                           Lisboa 2012Design Think...
Tiago Nunes e Rui Quinta                                                                     Lisboa 2012Design Thinking | ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                     Lisboa 2012Design Thinking | ...
Tiago Nunes e Rui Quinta                                                                            Lisboa 2012Design Thin...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                Lisboa 2012Design Thinking | www.f...
Tiago Nunes e Rui Quinta                                                                                                  ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                                                  ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                         Lisboa 2012Design Thinking | www.fishingf...
Tiago Nunes e Rui Quinta                                                                     Lisboa 2012Design Thinking | ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                   Lisboa 2012Design Thinking | ww...
Tiago Nunes e Rui Quinta                                                                                         Lisboa 20...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                             Lisboa 2012Design Thinking | www.fishingforideas.word...
Tiago Nunes e Rui Quinta                                                                  Lisboa 2012Design Thinking | www...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                                         Lisboa 2012Design Thinkin...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                   Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com ...
Tiago Nunes e Rui Quinta                                                            Lisboa 2012Design Thinking | www.fishi...
Tiago Nunes e Rui Quinta                                                        Lisboa 2012Design Thinking | www.fishingfo...
Applying Design Thinking to a family business - Fishing for ideas
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Applying Design Thinking to a family business - Fishing for ideas

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Applying Design Thinking to a family business - Fishing for ideas

  1. 1. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign Thinking ...e alguns métodos visuais para resolução criativa de problemas
  2. 2. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal Telecom DT Multidisciplinar Creative Space Iterative Design Process
  3. 3. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingProcess UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  4. 4. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingProcess UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  5. 5. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomUnderstand
  6. 6. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstand• Team building (video, texto, fotos, apresentação)• Avaliação do problema (Entrevista profunda ao parceiro de projecto, análise do desafio,desconstrução do problema em sub-problemas (Ex. Mobilidade)• Mind-Maps (Quadros e Post its, Referências Gráficas, Citações, Inspirações, Cluster)(Mind maps - quadros e post its - referências gráficas - citações - inspirações - clusters)• Criação de base comum de entendimento - quais os pressupostos de cada elemento daequipa (ter olhos a juntarem-se)• Redefinição do problema e alinhamento da equipa(Nova HMW - tomada de decisão através de avaliação dos mind maps)• Planeamento da pesquisa (Procura de situações análogas)(definição de planeamento bem visível - diári/geral (imagem de calendário 1, calendáriomensal e imagem do timer - estabelecimento de objectivos)
  7. 7. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstand Criação de base Redefinição Planeamento Avaliação comum de de problema da fase Team building do Problema entendimento HMW de Pesquisa Motivação ?
  8. 8. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstandTeam Building
  9. 9. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstandAvaliação do Problema
  10. 10. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstandCriação de uma basecomumde entendimento
  11. 11. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstandRedefinição do problemaHMW
  12. 12. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstandPlaneamentoda fasede pesquisa
  13. 13. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingUnderstandMotivação
  14. 14. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingProcess UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  15. 15. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomObserve
  16. 16. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserve- Antropologia (Pesquisa Etnográfica)- Shadowing- Levantamento de comportamentos, emoções, necessidades (field notes - fotos MARL)- Entrevistas presenciais (why, why?) (foto entrevista)- Desk Research- Videos- Setting Invasion- Diários- Skype, Surveys- Histórias (o porquê das coisas)- Clusters - tudo é passado para uma parede no final do dia (através de desenhos, fotos im-pressas, palavras, frase - foto rui a escrever com câmara ao lado)
  17. 17. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserve Shadowing Entrevistas Desk Research Setting Surveys Cluster Invasion Information
  18. 18. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserveShadowing
  19. 19. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserveEntrevistas
  20. 20. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserveDesk Research
  21. 21. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserveSeting Invasion
  22. 22. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserveSurveys
  23. 23. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingObserveCluster Information
  24. 24. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingProcess UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  25. 25. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomSynthesis
  26. 26. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis- StorytellingPartilha de experiência e observação - Insights- Frameworks(Personas, Journey maps (encomenda - mostrar o desenhado e o digital + imagem daporta), 2x2, diagrama de venn)- POV- Mapeamento de oportunidades- Identificar padrões- Redefiniçao do problema
  27. 27. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis Identificação Frameworks de Padrões Compra em Lota Isabel Rui Entrega Pedido Peniche-MARL compra Peniche Rocha & Jorge Peixe Lota + Factura Lota MARL € dinheiro clientes + Compras/ Encomenda Escolha de peixe € Pagamento Fornecedores Vendas Outras Escolha e Empresas Cliente Carlos recolha de peixe Factura João € Cheques Carlos + € Cheques Pedido Deposito Folha de Caixa + dinheiro € Talões compra Cheques Depósito ericeira Artur Preparação Separação Cliente € Artur Gisa Artur Encomendas Encomendas Bancos Folha de Encomendas Ericeira Caixa € € + Distribuição Factura Ericeira Cliente Ida para + Talões MARL Depósito Personas Journey Journey Diagramas SWOT Análise Map 1 Map 2 Posicionamento Concorrência
  28. 28. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis/FrameworksPersonas
  29. 29. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis/FrameworksJourney Map 1
  30. 30. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis/FrameworksJourney Map 2 Compra em Lota Isabel Rui Entrega Pedido Peniche-MARL compra Peniche Rocha & Jorge Peixe Lota + Factura Lota MARL € dinheiro clientes + Compras/ Encomenda Escolha de peixe € Fornecedores Pagamento Vendas Outras Escolha e Empresas Cliente Carlos recolha de peixe Factura João € Cheques Carlos + € Cheques Pedido Deposito Folha de Caixa + dinheiro € Talões compra Cheques Depósito ericeira Artur Preparação Separação Cliente € Artur Gisa Artur Encomendas Encomendas Bancos Folha de Encomendas Ericeira Caixa € € + Distribuição Factura Ericeira Cliente Ida para + Talões MARL Depósito
  31. 31. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis/FrameworksDiagramas
  32. 32. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis/FrameworksSWOT
  33. 33. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingSynthesis/PadrõesAnálise de PosicionamentoConcorrencial
  34. 34. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingIdeate UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  35. 35. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomIdeate
  36. 36. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeate- Brainstorm RulesBe visual, defer judgment, build on the ideas of others, go for quantity.- Mudanças de pontos de vista para geração de ideias(6 thinking hats)- Garagem
  37. 37. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeate Brainstorm Ponto Facebook Go for Garage de Vista Brainstorm Quantity + Be visual + Build on Ideas of Others
  38. 38. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeateBrainstorm
  39. 39. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeateBrainstorm - Ponto de Vista
  40. 40. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeateFacebook Brainstorm
  41. 41. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeateGo for quantityBuild on ideas of othersBe visual
  42. 42. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIdeateGarage(Sea of ideas)
  43. 43. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingPrototype UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  44. 44. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomPrototype
  45. 45. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingPrototype- Tangibilização - Iterate- Empathy test (validação de uma acção) - Deixar cair ideias- Quick and dirty - Aceitar os imputs do user- Role play - Desapego emocional sobre a ideia- Story board/Journey map- Video Animation + Stop motion + paper prototype- Play with what you have
  46. 46. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingPrototype Quick Tangibilização and Ditry Jouney Map Iterate Iterate Iterate Cartazes Prototyping Distribuição Mapa Mapa Mapa Methods de Interacções de Interacções de Interacções
  47. 47. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingPrototyping VisualizationTangibilização
  48. 48. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingPrototyping MethodsQuick and Dirty
  49. 49. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingPrototyping Journey MapDistribuição
  50. 50. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingIterationMapa de interacções
  51. 51. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign Thinking IterateIterationMapa de interacções
  52. 52. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.comDesign ThinkingTest UNDERSTAND SYNTHESIS PROTOTYPE OBSERVE IDEATE TEST
  53. 53. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomTest
  54. 54. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTest- Validação de conceito e ideias- Implementação- Redefinição/Optimização de soluções- Minimização do risco de implementação- Afinações - Iterate
  55. 55. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestApresentação Progress Service Service Ferramentas Ferramentas para Principle Design Design de apoio de controlo validação Prospecção e avaliação
  56. 56. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestingApresentaçãopara validação
  57. 57. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestingApresentaçãopara validação
  58. 58. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestingService Design
  59. 59. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestingService Design
  60. 60. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestingFerramentas de apoioProspecção
  61. 61. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign ThinkingTestingFerramentas de apoioControlo e avaliação
  62. 62. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal TelecomDesign Thinking Visualização do Espaço
  63. 63. Tiago Nunes e Rui Quinta Lisboa 2012Design Thinking | www.fishingforideas.wordpress.com Portugal Telecomwww.fishingforideas.wordpress.com OBRIGADO tgnunes@gmail.com rui@ruiquinta.com

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