V2 online strategy

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This presentation shows the process
of revising and creating a new online strategy for a cultural institute.

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  • V2 online strategy

    1. 1. V2_ online strategy Exchanging information with humans and machines.
    2. 2. This presentation shows the process of revising and creating a new online strategy for a cultural institute.
    3. 3. V2_ is an interdisciplinary center for art and media technology in Rotterdam, the Netherlands.
    4. 4. V2_ main activities Presentation by organizing exhibitions, workshops, symposia, etc; Publishing in the field of art and media technology; Production research and development of artworks in its own media lab; Archiving information about artists and activities.
    5. 5. Information about V2_ activities was accessible via two websites: www.v2.nl archive.v2.nl
    6. 6. Information life cycle Past activities were New activities were moved from the PR announced on the PR website to the archive website. website.
    7. 7. We proposed to merge the PR and archive websites into a single online platform.
    8. 8. Information life cycle PR www.v2.nl Archive
    9. 9. Presenting archive information and PR information in a common platform introduced new challenges.
    10. 10. Disadvantages Advantages Information: PR and Archive Economic: cheaper to information tend to be very different. Not maintain since archivists no longer always easy to present both on a single need to copy/past information; page. Target groups: the target URL persistence: once groups of a PR website and archive information is announced on a given website are distinct. Difficult to specialize address, the URL is permanently content for each target group. preserved. Different goals: overall the Unify info and users: goals of a PR are very different from the users have access to present and past goals of an archivist. information on a single website.
    11. 11. Information typically associated with PR activities can benefit from archived information and vice- versa.
    12. 12. In the front- page ...
    13. 13. In the front- page ... recent activities are selected by a PR
    14. 14. In the front- page ... recent activities are selected by a PR and are historically contextualized with relevant archival material.
    15. 15. In the archive section ...
    16. 16. In the archive section ... newly announced activities can be automatically displayed ...
    17. 17. In the archive section ... newly announced activities can be automatically displayed ... and contextualized with relevant recent information.
    18. 18. The new V2_ website is media oriented.
    19. 19. Rich media pages.
    20. 20. Intuitive editing mode.
    21. 21. Intuitive editing mode.
    22. 22. Structured pages Event information Participants Documentation
    23. 23. Specialized views for images and videos.
    24. 24. Streaming seamlessly integrated.
    25. 25. Streaming seamlessly integrated.
    26. 26. The new online strategy introduced special measures in terms of social networking and other relevant platforms.
    27. 27. Search engine optimization • Good page ranking; • Relevant title, description and sub-pages;
    28. 28. Updated Wikipedia page.
    29. 29. Publications partially available on google books.
    30. 30. Content is automatically republished on relevant social networks. BETA
    31. 31. Images are automatically uploaded to Flickr. BETA
    32. 32. Videos are automatically uploaded to YouTube. BETA
    33. 33. News and events are automatically announced on Facebook. BETA
    34. 34. Relevant user generated content is re-contextualized at www.v2.nl BETA
    35. 35. Two examples: BETA
    36. 36. V2_ online platform uses a powerful cache system that enables a fast user experience.
    37. 37. Time loading frontpage 3 secs 2 secs 2 secs 1 secs 0 secs www.moma.org www.bbc.co.uk www.v2.nl www.google.com
    38. 38. A special attention was taken in terms of open source and standards.
    39. 39. V2_ online platform uses Plone, a free and open source content management system used and developed by a worldwide community.
    40. 40. Plone meets or exceeds the major accessibility standards, making it usable by people with visual or motor impairments.
    41. 41. Plone implements dublin core metadata elements.
    42. 42. Plone supports microformats exposing information regarding events, people, organizations etc, in a human-friendly and machine-readable way.
    43. 43. Finally, the impact of the new online strategy is clearly visible on the number of visitors.
    44. 44. Visitors 2009 9000 6750 New online strategy 4500 2250 0 Jan Fev Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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