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The Marketing side:

As a Part of the marketing Strategy it was meant to see what real people
thought about the product so...
We noticed that the product we are planning to sell was not that much
popular Known by others so it can be a good chance f...
The highest answer was daily followed by the 2-3 times a week that was a
really good result regarding our market since the...
postgraduates and Dr. felt that it was very good for this type of pen but
the business men were between very good and good...
For the Final question that has been asked:

                           rate your overall satisfaction about the digital P...
This document was created with Win2PDF available at http://www.win2pdf.com.
The unregistered version of Win2PDF is for eva...
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Marketing Survey Feedback

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Marketing Survey Feedback

  1. 1. The Marketing side: As a Part of the marketing Strategy it was meant to see what real people thought about the product so a Questioner (see Appendix A) that involved 60 people in different categories where 10 questioners was given to each of these groups (Teenagers, first second and third year university students, as will as Postgraduate and Prophs and finally business men) The results we got were as the following: For the first question we asked: How can you describe your first thinking about the Digital Pen Idea : 9 8 No of choices Excellent 7 6 Very good 5 Good 4 3 Fair 2 Poor 1 0 s r ar ar z r. ea ne en D ye ye t+ ty ss Te d d os 1s ui 2n 3r P B Catagories We noticed that first year students where the most that liked the Idea followed by Postgraduate and Drs and Business men. From the second question we asked: Have you ever heard about this kind of Pen before: 10 Number of choises 8 6 yes No 4 2 0 Teenz 1st year 2nd year 3rd year Post+Dr. Buissnes Categories
  2. 2. We noticed that the product we are planning to sell was not that much popular Known by others so it can be a good chance for us to market for it. For the following question we asked: What are your primary usage of this Digital Pen : 8 7 Number of choises 6 Home 5 4 Office 3 Other 2 1 0 Teenz 1st year 2nd year 3rd year Post+Dr. Buissnes Categories We have notice that the primary usage of the Digital pen was going to be at different places which were mentioned in the questioner where schools universities and libraries where included. For the next question which was: How often do you think you will be using this Digital Pen : Number of choices 8 Daily 6 once a week 4 2-3 times a month 2 Never use it 0 ar z ar ar s r. en ne D ye ye ye t+ Te ss d d t os 1s ui 2n 3r P B Categories
  3. 3. The highest answer was daily followed by the 2-3 times a week that was a really good result regarding our market since the Digital pen is a really helpful in the real life. For the fifth question that has been asked: The feature you consider to be the most important one about the Digital Pen Coping w hats w ritten Number of choises 7 6 5 Acting as a normal pen 4 3 2 Wireless Function 1 0 Working w ith Window s ar z ar ar s r. en ne D ye ye ye t+ Te and Mac ss d d t os 1s ui 2n 3r P B Having a microphone Categories and speakers From this question it has been noticed that the two main features about our Digital pen (Coping everything written and being wireless when data is transferred) were the highest two marked by all categories. For the sixth question being asked: Please rate the value of the price of this Digital Pen Number of choices 8 6 Excellent 4 Very Good 2 Good 0 Fair ar ar z r s r. ea en ne D ye ye Poor t+ ty Te ss d d os 1s ui 2n 3r P B Categories It has been noticed that the value of the product was very high for teenagers and it started to decrease as the age and categories increased as the third year university students felt that the price was quite good and the
  4. 4. postgraduates and Dr. felt that it was very good for this type of pen but the business men were between very good and good. For the seventh question asked: what are the major facts that may influence your buying decision Number of choices 10 The Cost 8 6 Not needing it 4 2 Not having the 0 opportunity to test ar z ar ar s r. it first. en ne D ye ye ye t+ Te ss d d t os 1s ui 2n 3r P B Categories For this question the categories were divided as the teenagers were between the cost and not needing the product, but third year students and postgraduates influence was mostly about not having the opportunity to test the product first. For the eighth question asked: Would you recommend this product to others 8 Number of choices 7 Absolutely 6 5 Very likely 4 3 2 Unlikely 1 0 Absolutely not ar ar z r s r. ea en ne D ye ye t+ ty Te ss d d os Not sure 1s ui 2n 3r P B Categories From this very important question the results that have been made don’t just depend on the answer of this question but depends on about all of the questions being answered before as the categories that liked the product and felt that it was a good product to have want to recommend it for others while the others that felt it wasn’t a good product to have didn’t want to recommend it to others.
  5. 5. For the Final question that has been asked: rate your overall satisfaction about the digital Pen including (Price,Features): Number of choices 6 5 4 5 Very Satisfied 3 2 4l 1 3l 0 2l z ar ar ar s r. en ne D 1 Very Dissatisfied. ye ye ye t+ Te ss d d t os 1s ui 2n 3r P B Categories From this last question it has been noticed that the overall satisfaction about the product was really good as almost all the categories have voted for that . Conclusions: - At the end of finalizing this questionnaire there were a couple of conclusions that the marketing group came up with the first and most important was that in almost all of the questions that were asked in the questioner it has been noticed that once the categories get more professional the answers become more likely as the marketing expectations . As all the higher academic categories showed that this product is very useful for them the marketing group has chosen them to be there key market that they will make and sell the product to and the final conclusion is as the product has new features introduced to it, it made the product more attractive to people who are really interested about that.
  6. 6. This document was created with Win2PDF available at http://www.win2pdf.com. The unregistered version of Win2PDF is for evaluation or non-commercial use only. This page will not be added after purchasing Win2PDF.

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