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Library Marketing 2.0: Experiences of the ETH-Bibliothek with social Media Dr. Rudolf Mumenthaler, ETH-Bibliothek Zurich IFLA Preconference, Stockholm, August 8th 2010 LIBRARY MARKETING 2.0
CONTENTS ,[object Object],[object Object],[object Object],[object Object],8/7/2010
LIMITS OF CLASSICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
LIMITS OF CLASSICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
GOALS AND HOPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
SOCIAL MEDIA TOOLS USED AT ETH-BIBLIOTHEK ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
USER SURVEY (ON FACEBOOK…) ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
8/7/2010
USE OF SERVICES 8/7/2010
LIBRARY SERVICES USED 8/7/2010
USE OF SOCIAL NETWORKS AND TWITTER 8/7/2010 US online teens and adults who use SNS or Twitter, September 2009.  Source: Pew Internet Project
USAGE OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
SOCIAL MEDIA TOOLS  @ ETH-BIBLIOTHEK 8/7/2010
RSS-FEED ,[object Object],[object Object],[object Object],[object Object]
USE OF RSS FEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile
8/7/2010 Fusszeile
 
BLOGS
BLOGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPECIAL COLLECTIONS DIGITAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile
FACEBOOK
ETH-BIBLIOTHEK FACEBOOK PAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFOS ABOUT FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010 Fusszeile
EXPERIENCES WITH FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTENT ON FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
8/7/2010 Fusszeile
PROBLEMS WITH FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPAM ON FACEBOOK 8/7/2010
TWITTER
TWITTER-FEED OF ETH-BIBLIOTHEK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile
PERSONAL USE OF TWITTER AS NEWSTICKER ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER MOBILE ON IPAD OR SMARTPHONES 8/7/2010
TWITTERWALL 8/7/2010 Fusszeile
ISSUES WITH TWITTER ,[object Object],[object Object],[object Object]
CREATING A NETWORK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile http://twitnest.appspot.com   mrudolf‘s network on Twitter
INTEGRATION INTO INSTITUTIONAL COMMUNICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile
YAHOO! PIPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8/7/2010 Fusszeile
IMPORT INTO FACEBOOK NOTES 8/7/2010
NEWS STREAM AT ETH-BIBLIOTHEK News Events Digital Collections Innovation Yahoo! Pipes RSS
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010
QUESTIONS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Mumenthaler_Marketing20