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Barcelona, October 19-20, 2015
PART I
(morning sessions)
#iotshifts
INTRODUCTION
by Rudy de Waele and Aldo de Jong
#iotshifts
KEYNOTE
by Matthew Davis, Nike
Experience Innovation
#iotshifts
ORIGINS OF
INNOVATION
MATTHEW DAVIS, NIKE EXPERIENCE
INNOVATION
Quantified Self & mHealth
#iotshifts
Matthew Davis, Nike
Christian Lindholm, KoruLab
Sergio Mottola, Nuwe
Kwame Ferreira, ...
Korulab
Christian Lindholm, CEO
#iotshifts
INTRODUCTION TO KORU
"
Christian Lindholm, CEO Co-Founder
October, 2015, Helsinki
Korulab Inc. - confidential!
KORU WEARABLE MISSION
We want to provide the
finest wearable software
to empower makers of
next generation of
wearables.
ON...
© KORULAB, 2013 | Company Confidential
DIFFERENT PRODUCT CATEGORIES
DEMAND DIFFERENT EXPERIENCES
Korulab Inc. - confidential...
© KORULAB, 2013 | Company Confidential
KORU UNIQE BENEFITS
Application
RTOS
Koru UI Framework
1. BUILD UNIQUE BEAUTIFUL UX
...
© KORULAB, 2013 | Company Confidential
KORU UI FRAMEWORK ARCHITECTURE
Korulab Inc. - confidential!
SYSTEM ARCHITECTURE

KORU...
HIGH FIDELITY FOR THE EMBEDDED WORLD
Koru is the only company that can provide a scalable platform, UX design and
platform...
Different clocks provide a great example how easy it is to create different user interfaces using Koru."
The basic digital...
Our SDK and on-line tutorial help
developers get started. It includes all the "
UI components and examples of how to
creat...
© KORULAB, 2013 | Company Confidential
KORU IS READY FOR PRIME TIME
•  Koru has been in development since 2008. 3rd incarna...
KORU BENEFITS SUMMARY
Korulab Inc. - confidential!
OPPORTUNITIES
 ASSETS
 DERIVED USPS
1. State of the art "
embedded archi...
- POWERING ASPIRATION
© KORULAB, 2013 | Company Confidential
christian@korulab.com

@korulab
 @clindholm
www.korulab.com
Fo...
Nuwe
Sergio Mottola, CEO
#iotshifts
We are nuwe
Making technology personal
Kwamecorp
Kwame Ferreira, CEO
#iotshifts
Can we give the planet a globally unifying
purpose if we connect every single rock, car,
building… person? and what will t...
If we are driven by omniscient technology will
we be happier, healthier, more balanced…?
Driverless. No human control.
Planetary control.
Quantified Self & mHealth
#iotshifts
Matthew Davis, Nike
Christian Lindholm, KoruLab
Sergio Mottola, Nuwe
Kwame Ferreira, ...
IoT Developer and
Platform Landscape
Michael Vakulenko, VisionMobile
Marc Pous, thethings.IO
Wienke Giezeman, The Things N...
VisionMobile
Michael Vakulenko, Strategy Director
#iotshifts
© 2015 VisionMobile
IoT Developers and Platforms
Michael Vakulenko
© 2015 VisionMobile.com
IoT Shifts Conference
Barcelona...
VisionMobile|theanalystsofthedevelopereconomy
media presence
trusted by mainstream media
clients
Our research is trusted b...
© 2015 VisionMobile
Reports & data subscriptions
Our research helps companies understand developers on the largest scale p...
© 2015 VisionMobile
Alessonfrommobile
Units shipped
(millions)
iPhone AndroidSource: VisionMobile
4
Focus on developers
Fo...
© 2015 VisionMobile
Moderncompetitivebattlesarewonbyattractingdevelopers
Salesforce
1.4M registered devs in 2013
took #1 s...
© 2015 VisionMobile
FutureIoTwinnerswillbedecidedbydevelopers
Units shipped
(millions)
Source: VisionMobile
6
IoT is in 20...
© 2015 VisionMobile
Developersareconquering…thewrist
Apple Watch Android Wear Pebble
Source: Apple, Pebble, Android Wear C...
© 2015 VisionMobile
Developers areconquering…thehome
There are a lot of things that we’re not going to be able to
build. W...
© 2015 VisionMobile
Developersareconquering…thecar
Aftermarket solutions for any car,
250+ OBD apps in Google Play,
growin...
© 2015 VisionMobile
Developersareconquering…thesky
There are a lot of industrial use cases that DJI can’t build
the softwa...
7,000+ IoT developers
140+ countries
70+ IoT platforms
4 IoT reports
VisionMobileIoTdeveloperresearch
© 2015 VisionMobile
There are 4.5 M IoT developers today
17% CAGR for the period
IoT Report Series: IoT Developer Populati...
IoT Report Series: IoT Developer Population 2015-2020 | All Rights Reserved | © 2015 VisionMobile
Internet of
Things
Mobil...
Smart Home is the most popular vertical among developers
% of IoT developers
IoT Report Series: IoT Developer Landscape 20...
© 2015 VisionMobile
Developerecosystemsemergeacrossallverticals
15
HomeKit
WatchKit
HealthKit
Google Fit
Smart
Home
Wearab...
© 2015 VisionMobile16
Understand developers
to see the future of IoT
Track developer trends Slice and dice data your way
with VisionMobile’s Databoard service
talk
to us
work
with
us
If you c...
thethings.IO
Marc Pous, CEO
#iotshifts
79
IoT PLATFORMS
7 PRINCIPLES FOR MAKING
INFORMED CHOICES
80
EASIER!
81
10 YEARS ON #IoT
82
STARTUP FOUNDER
83
IDEA PROTOTYPE
ELECTRONIC
DESIGN
MECANICAL
DESIGN
EMBEDDED
PROGRAMMINGCLOUD
MOBILE APP PRE-SERIES CERTIFICATION
PRODUCT...
84
SUPER HEROS AROUND!
85
IDEA PROTOTYPE
ELECTRONIC
DESIGN
MECANICAL
DESIGN
EMBEDDED
PROGRAMMINGCLOUD
MOBILE APP PRE-SERIES CERTIFICATION
PRODUCT...
86
IDEA PROTOTYPE
ELECTRONIC
DESIGN
MECANICAL
DESIGN
EMBEDDED
PROGRAMMINGCLOUD
MOBILE APP PRE-SERIES CERTIFICATION
PRODUCT...
87
IDEA PROTOTYPE
ELECTRONIC
DESIGN
MECANICAL
DESIGN
EMBEDDED
PROGRAMMINGCLOUD
MOBILE APP PRE-SERIES CERTIFICATION
PRODUCT...
88
FOCUS ON WHAT YOU DO BEST
89
7 PRINCIPLES #IoT PLATFORMS
90
1) UNDERSTAND BUSINESS
Understand the use case and segment
Help building prototypes (libraries, SDKs, …)
Scale up with ...
91
2) CONNECT THE THING
Any special need? (real-time, delays, …)
Protocols? Internet connected?
Hardware agnostic
92
3) BACK-END
Real-time, historical data and tools
Device management (FOTA)
Connectivity and message bus
93
4) UI & MOBILE
Wearables SDKs
Mobile SDKs and APIs
Web libraries and UX tools
94
5) TOOLS
Machine learning, AI, et. al. as a service
Cloud code (triggers, jobs and functions)
Customizable analytics
95
6) INTEROPERABILITY
Open to 3rd party devices
Connect to 3rd party services (ERP, CRM, …)
96
7) SUPPORT FOREVER
Support for any kind of customer
(business, developer, marketing, etc.)
Community runned
Good docume...
97
IoT PLATFORMS
98CONFIDENTIAL - thethings.iO
VISIONARIES
99CONFIDENTIAL - thethings.iO
STARTUPS
100CONFIDENTIAL - thethings.iO
ENTERPRISES
101CONFIDENTIAL - thethings.iO
M2M TELECOMS
102CONFIDENTIAL - thethings.iO
TELECOMS
103
AND REMEMBER
even hardware,
it’s about software
104
marc@thethings.iO
The Things Network
Wienke Giezeman, Founder
#iotshifts
Wienke
Giezeman
Where is my Zero Friction
world?
• Long range
• Low battery
• A lot of device
• Low bandwidth
• Low cost
Things
Gateway
Gatekeeper
Applications
Things
Gateway
Applications
Johan Stokking
4 weeks later
What to do about it?
The Things Gateway
The Things NodeThe Things Uno
We need you!
Wednesday, 21 October 2015
Wednesday, 21 October 2015
thethingsnetwork.org
COFFEE
Future Outlook on IoT:
Innovation & Disruption
Patrice Slupowski, Orange
Rudi Broos, Bell Labs, Alcatel-Lucent
Alicia Asín...
Orange
Patrice Slupowski, VP Digital Innovation
#iotshifts
140
IoT+Big Data+Cloud = personal data tsunami
October 2015 – IoT Shifts - Barcelona
141
142
143
144
The Internet of Things



146
At the heart of Orange Open Innovation and
Essentials2020
"My ambition is to place Orange at
the center of an ecosyste...
147
148
Use$Cases$by$Device$Attach$Point
Copyright420134Strategy4Analytics4Inc. 9
Neck$/$Chest$/$Arm:$
• Fitness4&4health4
mon...
149
150
151
Smart clothing : from wearables to invisibles
152
Motion and brain trackers : board of imagination
153
Ub-y, an ubiquitous and simple user experience

FACILITATE
access of citizens 

to city services
PROMOTE
exchanges
bet...
154
Smart cars
155
156
157
Watches
2017
2013
Strategy
Analytics
2018
0.5m
92m
92m
2014
Deloitte
17m
2014
10m
ABI Research
Canalys 2013
1.6m
Weara...
DATA
Enhance
KnowTrack
160
161
Sleep tracking
162
behavior change 

will be 

the killer-app

of the IoT
163
Health insurers' health prevention programs have started leveraging apps and
devices
In 2012, Aetna's CEO Mark Bertoli...
164
The Internet of Things, 3rd
age of the internet, a digital revolution with billions of objects
producing data, a data ...
confidential Orange165
The IoT is covering an incredible number of different topics
166
167
168
169
170
171
172
• security
• control thanks to a personal dashboard
• transparency
• support for all its customers and users
173
174
Users DATA 

must belong 

to 

Users
Orange Restricted175
Orange and IoT
Global offer from distribution to big data applications
1 2 3 4
Distribute Smart
Objec...
Orange Restricted176
Objects
Services
Our vision of IoT
177
178
179
Datavenuea data powered mediation platform
collect store aggregatesecure give access
180
Connected$
devices
Internet$of$
Machines
Internet$of$
Objects
IoTAPI
Data Operator
API
IoTAPI Data Operator
API
Data O...
181
Help Business create connected objects
Optional:
Authentication
service
Optional:
Authentication
service
API
(out)
API...
182
User’s Overall IoT Ecosystem
healthhome car lifestyle city
Cross Universe Services
183
Connected Objects & Data Surrounding the User
Lifestyle
body
Environment
184
Liveobjects, from aggregation to interaction
185
Help Businesses Leverage Meaningful Data

a new big data product line to serve Datavenue
An innovative approach with c...
186
Connect
IoT LPWA : Low Power Wide Area
( & Low cost) sensors
Cellular Network
Bluetooth
Wifi
187
A datasource is a model
of all the sensors of the
device
Streams are data streams from
each sensor
datasource
streams
...
APIs from4
Orange
Orange Partner
190
The Internet of Everything
191
Thank you
@slupowski
Bell Labs
Rudi Broos, Innovation Director
#iotshifts
Rudi Broos
@rudibroos
Innovation Director, Bell Labs Belgium
THE QUANTIFIED WORKPLACE
REAL-TIME INSIGHTS ON HAPPINESS & PR...
COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
2
RUDI
BROOS
QUANTIFIED SELF MOVEMENT: TURNING YOUR LIFE INTO DATA FOR ANALYSIS
IAN
LI
TONNY
HSIEH
500.000.000 USD
2 EUROPEAN OFFICES
120 EMPLOYEES
80 WORKING DAYS
5.312 PARTICIPATORY INPUTS
73% MOOD INPUTS
27% ACTIVITY INPUTS
BJ
FOGG
Non-invasive
not self reporting
not glue a patch on everyone
2 METER ACCURACY
50X LESS CALIBRATION
ALL PHONES
NETWORK BASED LOCALIZATION, CO-LOCALIZATION, TRAJECTORY TRACKING
FFM: OPENNESS, CONSCIENTIOUSNESS, EXTRAVERSION, AGREEABLENESS & NEUROTICISM
MANAGEMENT
OVERALL HAPPINESS OF WORKFORCE
QUANTIFYING COLLABORATION AMONGST TEAMS
FACILITY MANAGEMENT
OCCUPANCY OF MEETING...
Sigfox
Thomas Nicholls, VP Communications
#iotshifts
241
BARCELONA, OCT.19 2015
242
Ludovic LE MOAN
CEO & Founder
Serial Entrepreneur
3rd start-up
Christophe FOURTET
CSO & Founder
Radio engineer at Fren...
243
$150 Mraised
244
WHY THE IOT HAS NOT YET TAKEN OFF
WHY THE IOT HAS NOT YET TAKEN OFF
ENABLING THE IOT
ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
one network
one contract!
Target countries for 2016!
Launched countries!
On going deployment!
Bogota!
Lima!
Santiago!
Rio ...
The sky’s NOT the limit!
ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
Low subscription cost
Limited device
maintenance
No network
maintenance
Scalability of SIGFOX
solution
Simple, Open & Roya...
ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
CONNECTS OUT-OF-THE-BOX
ONE CLOUD, NO PAIRING
ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
Longest battery life, Highest reliability
The only global IoT network
that has the capacity to scale and co-exist
12 countries & more than 7 million registered devi...
BARCELONA, OCT.19 2015
Libelium
Alicia Asin, CEO & Co-founder
#iotshifts
IoT in the Real World
Alicia Asín Pérez, CEO & CO-founder
@aliciaasin
2
The vision: a new world full of sensors
3
Waspmote: standard platform for the Internet of Things
4
Opportunities are also coming from other markets
#1 Key Idea
5
Biggest Fluvial Aquarium in Europe
6
Urban Resilience: second iteration for Smart Cities
7
Monitoring beehive conditions
8
Market is too fragmented
#2 Key Idea
9
Sensor distribution does not meet Pareto Law
37% of the references are bought in 80% of the cases37% of the references a...
10
We need to match market and talent
#3 Key Idea
11
Great expectations atract...
12
…EVERYONE but...
13
*Education: a key to unlock IoT potential
● 50B connected devices by 2020
● Growing gap between employers and students....
14
Time to... Challenge!
www.iot-spartans.com
Future Outlook on IoT:
Innovation & Disruption
Patrice Slupowski, Orange
Rudi Broos, Bell Labs, Alcatel-Lucent
Alicia Asín...
LUNCH
IoT Shifts Conference - Part I (Morning Sessions)
IoT Shifts Conference - Part I (Morning Sessions)
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IoT Shifts Conference - Part I (Morning Sessions)

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Part I of the IoT Shifts Conference Presentations from October 19, 2015 in Barcelona including the following sessions (see order below).

Part II of the IoT Shifts Conference Presentations can be viewed here - http://www.slideshare.net/rudydw/iot-shifts-conference-part-ii-afternoon-sessions

Introduction by Rudy de Waele, Founder of shift 2020
and Aldo de Jong, Co-founder at Claro Partners and Startupbootcamp IoT & Data

Health & Fitness (Quantified Self & mHealth)

09H10-09H30 - KEYNOTE: Matthew Davis, Product Director, Experience Innovation, Nike

09H30-10H15 - Panel Discussion

- Matthew Davis, Product Director, Experience Innovation, Nike+
- Christian Lindholm - CEO KoruLab
- Sergio Mottola - Founder & CEO, Nuwe
- Kwame Ferreira - Founder & CEO, Kwamecorp

Moderated by Denise Silber, Founder Doctors 2.0 & You!

IoT Developer and Platform Landscape

10H15-11H00 - Presentations

- Michael Vakulenko, Strategy Director, VisionMobile
- Marc Pous - CEO thethings.IO
- Wienke Giezeman - Founder The Things Network

11H00-11H30 - COFFEE BREAK

Future Outlook on IoT: Innovation & Disruption

11H30-12H30: Presentations

- Erik Kruse - Strategic Marketing Manager & Networked Society Evangelist at Ericsson
- Patrice Slupowski - VP, Digital Innovation, Orange
- Rudi Broos, Innovation Director, Bell Labs, Alcatel-Lucent
- Alicia Asín, Co-Founder & CEO, Libelium
- Thomas Nicholls, VP Market/Com at Sigfox

12H30-13H00: Q&A moderated by Raph Crouan, Founder & MD of IoT Startupbootcamp London

Published in: Internet, Technology
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IoT Shifts Conference - Part I (Morning Sessions)

  1. Barcelona, October 19-20, 2015
  2. PART I (morning sessions) #iotshifts
  3. INTRODUCTION by Rudy de Waele and Aldo de Jong #iotshifts
  4. KEYNOTE by Matthew Davis, Nike Experience Innovation #iotshifts
  5. ORIGINS OF INNOVATION MATTHEW DAVIS, NIKE EXPERIENCE INNOVATION
  6. Quantified Self & mHealth #iotshifts Matthew Davis, Nike Christian Lindholm, KoruLab Sergio Mottola, Nuwe Kwame Ferreira, Kwamecorp Moderated by Denise Silber, Doctors 2.0 & You
  7. Korulab Christian Lindholm, CEO #iotshifts
  8. INTRODUCTION TO KORU " Christian Lindholm, CEO Co-Founder October, 2015, Helsinki Korulab Inc. - confidential!
  9. KORU WEARABLE MISSION We want to provide the finest wearable software to empower makers of next generation of wearables. ONE PLATFORM ANY LIFESTYLE Korulab Inc. - confidential!
  10. © KORULAB, 2013 | Company Confidential DIFFERENT PRODUCT CATEGORIES DEMAND DIFFERENT EXPERIENCES Korulab Inc. - confidential! We have solved user interface scalability In our platform presentation and functionality is separated. This allows matching the user interface style to the industrial design for a richer user experience. The interface is composed using " multiple layers with unique animation " and motion behavior creating " the sense of craftsmanship.
  11. © KORULAB, 2013 | Company Confidential KORU UNIQE BENEFITS Application RTOS Koru UI Framework 1. BUILD UNIQUE BEAUTIFUL UX •  Easy support for different screen sizes. •  Every aspect of user interface can be 
 designed for different types of devices. •  SDK with more than 60 widgets highly customizable. 2. FAST SPEED & SMALL SIZE •  The User Interface performs at 60fps on a MCU. •  128kB for core UI framework. •  500ms boot up time to first live app (e.g. clock). 3. ENERGY EFFICIENT •  98% sleeping possible. System and UI update takes 20ms, thus system could sleep 980ms in the case of second dial. Korulab Inc. - confidential! Android Linux 4. SAME UI FRAMEWORK 
 ON DIFFERENT HW & SW ARCHITECTURES.
  12. © KORULAB, 2013 | Company Confidential KORU UI FRAMEWORK ARCHITECTURE Korulab Inc. - confidential! SYSTEM ARCHITECTURE KORU UI FRAMEWORK ARCHITECTURE Application Operating System Kernel Windowing System (optional) OpenGL, Chrom-ART, frame buffer libc Koru UI Framework Koru API Koru UI Widget Library XML Engine Graphics Engine OS Adaptation API
  13. HIGH FIDELITY FOR THE EMBEDDED WORLD Koru is the only company that can provide a scalable platform, UX design and platform integration services. Our unique Design by Prototyping process provides smooth development from idea to finished product. We implement our customers designs or we can design user experiences for our customers or any hybrids of it.
  14. Different clocks provide a great example how easy it is to create different user interfaces using Koru." The basic digital clock used in a status bar on the left is only 4 lines of XML. All clocks leverage the clock widget. Changing the background from cyan to orange is one line in the style sheet. Analogue clocks are constructed by adding a background watch face, hour hand, minute hand and second hand. The shape can be round or square. Additional functionality can be added like date or notification alerts. It is easy to make functionally different creative clocks. Making the yellow Submarine 24h watch is a 15 minute job with 17 lines of XML. A total of 174 lines of XMLwas used to build these 8 different clocks. CRAFTING UNIQUE USER EXPERIENCES Korulab Inc. - confidential!
  15. Our SDK and on-line tutorial help developers get started. It includes all the " UI components and examples of how to create functionality using C. The UI emulator gives developer and " instant ability to review and test the design. Same tools can be used from first proto- type to final product. We let designers and developers use their favourite tools. We have a script for Photoshop that crops and names assets. For user interface design you use your favourite text editor. COMPLETE SDK FOR PC AND MAC Korulab Inc. - confidential!
  16. © KORULAB, 2013 | Company Confidential KORU IS READY FOR PRIME TIME •  Koru has been in development since 2008. 3rd incarnation: Between 2010 and 2012 the framework was extensively tested for user interface design and differentiation at Fjord, where it was used many customer prototypes ranging from large TV to small smart watches. •  Koru was incorporated in spring of 2013 creating a unique company able to both design beautiful user experiences and build them. Koru means Jewellery in Finnish. Beauty is our cultural anchor. •  Previously the Koru team has created mobile experiences that have been used by more than 1BN user across the globe. •  We have built a fully functional smart watch using STM32 microcontrollers with native Chrome-art hardware accelerator support. Its UI performs at 200fps allowing us to slow down and save battery. Korulab Inc. - confidential! WE BUILD UNIQUE BEAUTIFUL UX FROM IDEA TO PRODUCT?
  17. KORU BENEFITS SUMMARY Korulab Inc. - confidential! OPPORTUNITIES ASSETS DERIVED USPS 1. State of the art " embedded architecture Complete UI SW capability Same platform used from concepting to product. 2. Broadest hardware support One unified platform for MCU & CPU Real cost segmented product range. 3. Smallest Code size Our framework is the smallest on the market Smaller products; longer battery life. 4. Better user experiences. Presentation and Logic separated like in web. Design by prototyping Unique user interface style for each segment. 5. Faster time to market Leverage existing Koru UI framework and widgets Our platform is being used in product development. 6. Global product and experience appeal. Nordic design heritage, European flair Design in Finland guarantees global appeal due to strong focus on simplicity.
  18. - POWERING ASPIRATION © KORULAB, 2013 | Company Confidential christian@korulab.com @korulab @clindholm www.korulab.com For more info: +358 400 459 040
  19. Nuwe Sergio Mottola, CEO #iotshifts
  20. We are nuwe
  21. Making technology personal
  22. Kwamecorp Kwame Ferreira, CEO #iotshifts
  23. Can we give the planet a globally unifying purpose if we connect every single rock, car, building… person? and what will this unifying consciousness do?
  24. If we are driven by omniscient technology will we be happier, healthier, more balanced…?
  25. Driverless. No human control. Planetary control.
  26. Quantified Self & mHealth #iotshifts Matthew Davis, Nike Christian Lindholm, KoruLab Sergio Mottola, Nuwe Kwame Ferreira, Kwamecorp Moderated by Denise Silber, Doctors 2.0 & You
  27. IoT Developer and Platform Landscape Michael Vakulenko, VisionMobile Marc Pous, thethings.IO Wienke Giezeman, The Things Network #iotshifts
  28. VisionMobile Michael Vakulenko, Strategy Director #iotshifts
  29. © 2015 VisionMobile IoT Developers and Platforms Michael Vakulenko © 2015 VisionMobile.com IoT Shifts Conference Barcelona October 2015
  30. VisionMobile|theanalystsofthedevelopereconomy media presence trusted by mainstream media clients Our research is trusted by 2 We help companies understand developers and create winning ecosystems
  31. © 2015 VisionMobile Reports & data subscriptions Our research helps companies understand developers on the largest scale possible Join our syndicated research surveys to understand the “who”, “what”, and “why” of developer attitudes and experiences, across 20,000+ developers. 3 VisionMobile|whatwedo Primary developer research August 2015 August 2015 Developer Megatrends H1 2015 © 2015 VisionMobile1 DEVELOPER MEGATRENDS H1 2015 © 2015 VisionMobile.com May 2015 Access developer trends through 12 reports a year Slice & dice millions of developer data points If you could talk to 20,000+ developers what would you ask them? Access all our research data via 15+ interactive charts and 7+ filters
  32. © 2015 VisionMobile Alessonfrommobile Units shipped (millions) iPhone AndroidSource: VisionMobile 4 Focus on developers Focus on features
  33. © 2015 VisionMobile Moderncompetitivebattlesarewonbyattractingdevelopers Salesforce 1.4M registered devs in 2013 took #1 spot from Oracle in CRM Apple iOS | Google Android took #1 spot from Nokia and Blackberry in (smart)phones Under Armour fashion brand uses developers to engage communities of athletes Microsoft Windows dominant OS in the 90s and 00s because of superior developer strategy 5
  34. © 2015 VisionMobile FutureIoTwinnerswillbedecidedbydevelopers Units shipped (millions) Source: VisionMobile 6 IoT is in 2009 in mobile years Focus on developers Focus on features
  35. © 2015 VisionMobile Developersareconquering…thewrist Apple Watch Android Wear Pebble Source: Apple, Pebble, Android Wear Center, VisionMobile estimates (Q1 2015)7
  36. © 2015 VisionMobile Developers areconquering…thehome There are a lot of things that we’re not going to be able to build. We want to work with developers who bring other great ideas in the mix. […] The iPhone was great - it had 5 apps on it when it shipped. Now it has a million apps on it. The opportunity in the home is going to be pretty close.Tony Fadell ex-Apple, CEO Nest https://www.youtube.com/watch?v=377oDvnrk5M&t=20m40s (edited for clarity) a small selection of Smart Home platforms and APIs 8
  37. © 2015 VisionMobile Developersareconquering…thecar Aftermarket solutions for any car, 250+ OBD apps in Google Play, growing support from big players API available by invite only 40 new vehicle models in 2015 API publicly available (Nov 2014) Apps can be published on Google Play (Mar 2015) First models in 2015 9
  38. © 2015 VisionMobile Developersareconquering…thesky There are a lot of industrial use cases that DJI can’t build the software for, but developers can come and create software for industrial companies. Developers are already using our SDK to build apps to help control drones for agriculture, construction, and mining.Michael Perry DJI http://techcrunch.com/2015/05/06/dji-drone-platform/ “Android for drones” http://dronekit.io/ Raised $75M to build an industrial UAV developer platform (May 2015) http://dev.dji.com/ An operating system for commercial drones http://www.airware.com/developers 10
  39. 7,000+ IoT developers 140+ countries 70+ IoT platforms 4 IoT reports VisionMobileIoTdeveloperresearch
  40. © 2015 VisionMobile There are 4.5 M IoT developers today 17% CAGR for the period IoT Report Series: IoT Developer Population 2015-2020 | All Rights Reserved | © 2015 VisionMobile 12
  41. IoT Report Series: IoT Developer Population 2015-2020 | All Rights Reserved | © 2015 VisionMobile Internet of Things Mobile apps Cloud 37% 14% 5% 20% 4% 4% 17% IoT developers are part of a diverse ecosystem % of developers involved in IoT, mobile apps or cloud development | n=11,191 13
  42. Smart Home is the most popular vertical among developers % of IoT developers IoT Report Series: IoT Developer Landscape 2015 | All Rights Reserved | © 2015 VisionMobile 32% 35% 34% 14
  43. © 2015 VisionMobile Developerecosystemsemergeacrossallverticals 15 HomeKit WatchKit HealthKit Google Fit Smart Home Wearables Health & Wellness Connected Car IoT Report Series: IoT Developer Landscape 2015 | All Rights Reserved | © 2015 VisionMobile
  44. © 2015 VisionMobile16 Understand developers to see the future of IoT
  45. Track developer trends Slice and dice data your way with VisionMobile’s Databoard service talk to us work with us If you could speak to 20,000 app developers, what would you ask them? Michael Vakulenko Strategy Director michael@visionmobile.com @mvakulenko
  46. thethings.IO Marc Pous, CEO #iotshifts
  47. 79 IoT PLATFORMS 7 PRINCIPLES FOR MAKING INFORMED CHOICES
  48. 80 EASIER!
  49. 81 10 YEARS ON #IoT
  50. 82 STARTUP FOUNDER
  51. 83 IDEA PROTOTYPE ELECTRONIC DESIGN MECANICAL DESIGN EMBEDDED PROGRAMMINGCLOUD MOBILE APP PRE-SERIES CERTIFICATION PRODUCT PRODUCT CYCLE * Inspired by Elaine Chen, Bringing a Hardware Product to Market and Bruno Cendon
  52. 84 SUPER HEROS AROUND!
  53. 85 IDEA PROTOTYPE ELECTRONIC DESIGN MECANICAL DESIGN EMBEDDED PROGRAMMINGCLOUD MOBILE APP PRE-SERIES CERTIFICATION PRODUCT PRODUCT CYCLE
  54. 86 IDEA PROTOTYPE ELECTRONIC DESIGN MECANICAL DESIGN EMBEDDED PROGRAMMINGCLOUD MOBILE APP PRE-SERIES CERTIFICATION PRODUCT PRODUCT CYCLE
  55. 87 IDEA PROTOTYPE ELECTRONIC DESIGN MECANICAL DESIGN EMBEDDED PROGRAMMINGCLOUD MOBILE APP PRE-SERIES CERTIFICATION PRODUCT PRODUCT CYCLE
  56. 88 FOCUS ON WHAT YOU DO BEST
  57. 89 7 PRINCIPLES #IoT PLATFORMS
  58. 90 1) UNDERSTAND BUSINESS Understand the use case and segment Help building prototypes (libraries, SDKs, …) Scale up with you in all the stages
  59. 91 2) CONNECT THE THING Any special need? (real-time, delays, …) Protocols? Internet connected? Hardware agnostic
  60. 92 3) BACK-END Real-time, historical data and tools Device management (FOTA) Connectivity and message bus
  61. 93 4) UI & MOBILE Wearables SDKs Mobile SDKs and APIs Web libraries and UX tools
  62. 94 5) TOOLS Machine learning, AI, et. al. as a service Cloud code (triggers, jobs and functions) Customizable analytics
  63. 95 6) INTEROPERABILITY Open to 3rd party devices Connect to 3rd party services (ERP, CRM, …)
  64. 96 7) SUPPORT FOREVER Support for any kind of customer (business, developer, marketing, etc.) Community runned Good documentation
  65. 97 IoT PLATFORMS
  66. 98CONFIDENTIAL - thethings.iO VISIONARIES
  67. 99CONFIDENTIAL - thethings.iO STARTUPS
  68. 100CONFIDENTIAL - thethings.iO ENTERPRISES
  69. 101CONFIDENTIAL - thethings.iO M2M TELECOMS
  70. 102CONFIDENTIAL - thethings.iO TELECOMS
  71. 103 AND REMEMBER even hardware, it’s about software
  72. 104 marc@thethings.iO
  73. The Things Network Wienke Giezeman, Founder #iotshifts
  74. Wienke Giezeman
  75. Where is my Zero Friction world?
  76. • Long range • Low battery • A lot of device • Low bandwidth • Low cost
  77. Things Gateway Gatekeeper Applications
  78. Things Gateway Applications
  79. Johan Stokking
  80. 4 weeks later
  81. What to do about it?
  82. The Things Gateway
  83. The Things NodeThe Things Uno
  84. We need you!
  85. Wednesday, 21 October 2015
  86. Wednesday, 21 October 2015 thethingsnetwork.org
  87. COFFEE
  88. Future Outlook on IoT: Innovation & Disruption Patrice Slupowski, Orange Rudi Broos, Bell Labs, Alcatel-Lucent Alicia Asín, Libelium Thomas Nicholls, Sigfox Moderated by Raph Crouan, IoT Startupbootcamp London #iotshifts
  89. Orange Patrice Slupowski, VP Digital Innovation #iotshifts
  90. 140 IoT+Big Data+Cloud = personal data tsunami October 2015 – IoT Shifts - Barcelona
  91. 141
  92. 142
  93. 143
  94. 144
  95. The Internet of Things
 

  96. 146 At the heart of Orange Open Innovation and Essentials2020 "My ambition is to place Orange at the center of an ecosystem with the network at its spinal and source of inspiration (…). It is through APIs that this will happen." Stéphane Richard, 
 Nov 7, 2013 
 at the Show Hello
  97. 147
  98. 148 Use$Cases$by$Device$Attach$Point Copyright420134Strategy4Analytics4Inc. 9 Neck$/$Chest$/$Arm:$ • Fitness4&4health4 monitoring4 ▪ Calories4 ▪ Pedometer4 ▪ Heart4rate4 ▪ Blood4pressure4 ▪ SOS4/4Emergency4 ▪ Location4tracking4 Head:$ • Augmented4reality4 • Navigation4 • InNview4notifications4 • Email/text4(view4&4edit)4 • Web4browsing4 • Photography Leg$/$Ankle:$ • Fitness4&4health4 monitoring4 ▪ Calories4 ▪ Pedometer4 ▪ Heart4rate4 ▪ Blood4pressure4 ▪ Location4tracking Wrist:$ • Notifications4 • Calling4(place/answer)4 • Fitness4&4health4 monitoring4 • Navigation4/4Location4 • Photography4
  99. 149
  100. 150
  101. 151 Smart clothing : from wearables to invisibles
  102. 152 Motion and brain trackers : board of imagination
  103. 153 Ub-y, an ubiquitous and simple user experience
 FACILITATE access of citizens 
 to city services PROMOTE exchanges between people DEVELOP tools for local professionals
  104. 154 Smart cars
  105. 155
  106. 156
  107. 157 Watches 2017 2013 Strategy Analytics 2018 0.5m 92m 92m 2014 Deloitte 17m 2014 10m ABI Research Canalys 2013 1.6m Wearables125m 32m Deloitte Bands Deloitte 2014 4m Connected objects 50B 55m 125m 32m 2017 2017 Strategy Analytics Strategy Analytics 20m Glasses Connected object & wearable Saga 20m 2017 Strategy Analytics ABI Research Idate 2016 36B Cisco 2020 50B Idate 2020 68B Cisco 2013 10B McKinsey 2025 2.7T Deloitte 2014 4m
  108. DATA
  109. Enhance KnowTrack
  110. 160
  111. 161 Sleep tracking
  112. 162 behavior change 
 will be 
 the killer-app
 of the IoT
  113. 163 Health insurers' health prevention programs have started leveraging apps and devices In 2012, Aetna's CEO Mark Bertolini said it is no longer in the insurance business, it is in the information business. In 2013, Aetna launched CarePass, an iPhone app and website for managing your fitness
  114. 164 The Internet of Things, 3rd age of the internet, a digital revolution with billions of objects producing data, a data tsunami of digital traces, social networks & connected objects putting the world in data ▪ 300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1,7 billion smartphones. There are now more connected things than connected people. ▪ IoT and Big Data are horizontal concepts made of several vertical categories (Home, Care, Transport, M2M, … ) and disrupting several vertical industries (insurance, automotive, health, wellness … ▪ The world is quickly turned into data thanks to clouds and computing power Smart
 Personal Smart Home Smart City
  115. confidential Orange165 The IoT is covering an incredible number of different topics
  116. 166
  117. 167
  118. 168
  119. 169
  120. 170
  121. 171
  122. 172 • security • control thanks to a personal dashboard • transparency • support for all its customers and users
  123. 173
  124. 174 Users DATA 
 must belong 
 to 
 Users
  125. Orange Restricted175 Orange and IoT Global offer from distribution to big data applications 1 2 3 4 Distribute Smart Objects in B2C, B2B and B2B2C Bring connectivity to objects Deliver Digital Connected Services Operate User Digital Data and enterprise big data
  126. Orange Restricted176 Objects Services Our vision of IoT
  127. 177
  128. 178
  129. 179 Datavenuea data powered mediation platform collect store aggregatesecure give access
  130. 180 Connected$ devices Internet$of$ Machines Internet$of$ Objects IoTAPI Data Operator API IoTAPI Data Operator API Data Operator API Orange is working on a data powered open platform for the development of new services for enterprises and the mass market : Orange Datavenue Smart Data Aggregation Platform Enterprises Data Open Data Data Data Cloud Storage Data Connectors Privacy Authentication User Profile Rules Management B2B B2B2C Developers $$$$$$$$IOT$data$aggregation$platform$ Liveobjects Flexible$Data Secured & isolated environments
  131. 181 Help Business create connected objects Optional: Authentication service Optional: Authentication service API (out) API (in) Manufacturer Manufacturer Data Storage Through Datavenue Datavenue
  132. 182 User’s Overall IoT Ecosystem healthhome car lifestyle city Cross Universe Services
  133. 183 Connected Objects & Data Surrounding the User Lifestyle body Environment
  134. 184 Liveobjects, from aggregation to interaction
  135. 185 Help Businesses Leverage Meaningful Data
 a new big data product line to serve Datavenue An innovative approach with customers Data Exchange Platform Flexible Data I build my own analytics based on my data or third party data I monetize my data via the data catalogue Data Catalogue Big Data Infrastructure Professional Services Analytics & Data Management App Store
  136. 186 Connect IoT LPWA : Low Power Wide Area ( & Low cost) sensors Cellular Network Bluetooth Wifi
  137. 187 A datasource is a model of all the sensors of the device Streams are data streams from each sensor datasource streams Lawn height Moisture Light SmartGreen storage datavenue Collect
  138. APIs from4 Orange Orange Partner
  139. 190 The Internet of Everything
  140. 191 Thank you @slupowski
  141. Bell Labs Rudi Broos, Innovation Director #iotshifts
  142. Rudi Broos @rudibroos Innovation Director, Bell Labs Belgium THE QUANTIFIED WORKPLACE REAL-TIME INSIGHTS ON HAPPINESS & PRODUCTIVITY WITHOUT A GLITCH COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 1
  143. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2 RUDI BROOS
  144. QUANTIFIED SELF MOVEMENT: TURNING YOUR LIFE INTO DATA FOR ANALYSIS
  145. IAN LI
  146. TONNY HSIEH
  147. 500.000.000 USD
  148. 2 EUROPEAN OFFICES 120 EMPLOYEES 80 WORKING DAYS 5.312 PARTICIPATORY INPUTS 73% MOOD INPUTS 27% ACTIVITY INPUTS
  149. BJ FOGG
  150. Non-invasive not self reporting not glue a patch on everyone
  151. 2 METER ACCURACY 50X LESS CALIBRATION ALL PHONES NETWORK BASED LOCALIZATION, CO-LOCALIZATION, TRAJECTORY TRACKING
  152. FFM: OPENNESS, CONSCIENTIOUSNESS, EXTRAVERSION, AGREEABLENESS & NEUROTICISM
  153. MANAGEMENT OVERALL HAPPINESS OF WORKFORCE QUANTIFYING COLLABORATION AMONGST TEAMS FACILITY MANAGEMENT OCCUPANCY OF MEETING ROOMS, COFFEE AREAS, … WORKFORCE PERSONAL INTERACTION REFLECTION PERSONAL HAPPINESS REFLECTION
  154. Sigfox Thomas Nicholls, VP Communications #iotshifts
  155. 241 BARCELONA, OCT.19 2015
  156. 242 Ludovic LE MOAN CEO & Founder Serial Entrepreneur 3rd start-up Christophe FOURTET CSO & Founder Radio engineer at French Army Sagem, Motorola, Freescale Xavier DRILHON Deputy CEO Former CEO Oberthur Technologies TECH COMPANY BACKED BY INDUSTRY, FINANCE AND TELECOM LEADERS 160 employees HQ in Toulouse, France Offices in Paris, Madrid, Boston, San Francisco, Singapore, Dubai
  157. 243 $150 Mraised
  158. 244 WHY THE IOT HAS NOT YET TAKEN OFF
  159. WHY THE IOT HAS NOT YET TAKEN OFF
  160. ENABLING THE IOT
  161. ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
  162. one network one contract! Target countries for 2016! Launched countries! On going deployment! Bogota! Lima! Santiago! Rio de Janeiro! Singapore! Seoul! France United Kingdom Spain Netherlands USA Italy Germany Belgium Canada Mexico Colombia Peru Chile Brazil Nigeria South Africa Kenya Saudi Arabia Turkey Indonesia Thailand Malaysia New Zealand Japan Greece Bulgaria Romania Hungary Austria Switzerland Czech Rep. Poland Finland Norway Sweden Luxembourg Ireland Portugal Denmark
  163. The sky’s NOT the limit!
  164. ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
  165. Low subscription cost Limited device maintenance No network maintenance Scalability of SIGFOX solution Simple, Open & Royalty free technology Low integration cost standards-based web APIs No SIM card No private network roll-out & maintenance CAPEX OPEX
  166. ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
  167. CONNECTS OUT-OF-THE-BOX ONE CLOUD, NO PAIRING
  168. ENERGY EFFICIENTGLOBAL REACH ! COST EFFECTIVENESS ! SIMPLICITY !
  169. Longest battery life, Highest reliability
  170. The only global IoT network that has the capacity to scale and co-exist 12 countries & more than 7 million registered devices, and growing at an exponential rate Rapidly growing ecosystem world’s leading device manufacturers, solution providers & startups on-boarding at an explosive pace
  171. BARCELONA, OCT.19 2015
  172. Libelium Alicia Asin, CEO & Co-founder #iotshifts
  173. IoT in the Real World Alicia Asín Pérez, CEO & CO-founder @aliciaasin
  174. 2 The vision: a new world full of sensors
  175. 3 Waspmote: standard platform for the Internet of Things
  176. 4 Opportunities are also coming from other markets #1 Key Idea
  177. 5 Biggest Fluvial Aquarium in Europe
  178. 6 Urban Resilience: second iteration for Smart Cities
  179. 7 Monitoring beehive conditions
  180. 8 Market is too fragmented #2 Key Idea
  181. 9 Sensor distribution does not meet Pareto Law 37% of the references are bought in 80% of the cases37% of the references are bought in 80% of the cases 2012 2013 2014 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Libelium revenue impact by sensor family (12 families, +80 sensor references) Energy Noise Liquid level/ Water flow Particles Ultrasound/ PIR Vibration Luminosity Water Quality Temperature Humidity Agriculture Gas
  182. 10 We need to match market and talent #3 Key Idea
  183. 11 Great expectations atract...
  184. 12 …EVERYONE but...
  185. 13 *Education: a key to unlock IoT potential ● 50B connected devices by 2020 ● Growing gap between employers and students. 26% of European employers have difficulty filling jobs. ● 4.5M IoT developers needed by 2020 ...who will be programming those devices?
  186. 14 Time to... Challenge! www.iot-spartans.com
  187. Future Outlook on IoT: Innovation & Disruption Patrice Slupowski, Orange Rudi Broos, Bell Labs, Alcatel-Lucent Alicia Asín, Libelium Thomas Nicholls, Sigfox Moderated by Raph Crouan, IoT Startupbootcamp London #iotshifts
  188. LUNCH

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