Bespoke Digital Media India pvt. ltd - OFF Page SEO
Off-page SEO is the process of optimizing your web pages outside your website by getting links
back to it as the only thing you can do outside your website is to build links back to it. These
back links act as a vote to the content of your blog. The more and better votes (links) you can
get to your webpage the better it will rank in search results.
Off-page optimization (off-page SEO) is what can be done off the pages of a website to
maximize its performance in the search engines for target keywords related to the on-page
content and keywords in off-page direct-links
Off-Page SEO Checklist :
Always start with keyword research, testing and selection
Use Keywords in link anchor text
Obtain links from high ranking publisher sites
One-way inbound links (not link exchange or reciprocal links)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Use relevant keywords near your inbound link (contextual relevance)
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track all active keywords and refine strategy as required
Discontinue campaigns if ranking does not improve
Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:
Duplicate keywords in link adverts
Site-wide links causing link growth spikes
Using on-page SEOs to do the work of specialist off-page SEO's
Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
Link farms (sites with 100+ outbound links per page)
Using irrelevant keywords in your link-ads
Hidden inbound links
Search Engine Submission
Search engine submission is how a webmaster submits a website directly to a search engine.
While Search Engine Submission is often seen as a way to promote a website, it generally is not
necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots,
and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a search engine. The first
reason would be to add an entirely new web site because the site operators would rather not
wait for a search engine to discover them. The second reason is to have a web page or web site
updated in the respective search engine.
How web sites are submitted ? There are two basic methods still in use today that would allow
a webmaster to submit their site to a search engine. They can either submit just one web page
at a time, or they can submit their entire site at one time with a sitemap. However, all that a
webmaster really needs to do is to submit just the home page of a web site. With just the home
page, most search engines are able to crawl a site, provided that it is well designed.
A submission of a web site, its address, and description to a directory that allows submission
by site owners.
Directory submission refers to the process of adding your website to a web directory. The
directory submission process involves submitting your website URL along with other details of
your website to the most appropriate category.
In the SEO world, directory submission is the basic step taken by marketers to improve link
popularity of a website. This can be done by the webmaster himself or he can outsource it to
somebody who is good at this.
The charges for doing directory submission for a website URL mainly depends on the number of
directories. Some of the directories can be paid and some others can be free. Based on these
calculations the internet marketing guys will charge you.
Impact of Directory Submission on Search Engine Rankings
Having many links to your website on the web is like sign boards on the road. The more the
links means more are the chances that the search bot or humans will stumble upon your site.
Links to your website on the web serves as the traveling path to your website. Directory
submission is a way to create such links to make your presence felt throughout the web.
Submitting links to directories serve as the directions for the search engine spiders. The more
frequently they see a link the more the chances of getting to your site. The more the number of
times a search engine visits your site from external references the more the ranking they will
give, considering your website is very important. You can also target specific keywords or key
phrases using directory submissions. Use the important keywords/key phrases as titles for your
What to look for in a Directory Submission Service?
The SEO folks usually outsource the directory submission part. Be a SEO specialist or a
webmaster you need to be sure of the quality of directory submission service.
Submission Timings – The directory submission shouldn’t happen in a single day; unless it is for
an established website. For newer sites that are less than one year old, it is recommended
to submit slowly. A good directory submission service should provide you an option to submit
slowly for best results.
SEO Friendliness – Do make sure that the directories to which your sites are submitted are SEO
friendly ones. The listed directories have to be working and should not have any broken links.
The better it will be if they are old and have good rankings.
Quality vs. Quantity- Right now the web is flooded with directories that have never approved a
single listing in years. Make sure you submission service is providing a tracking service so that
you can see how many of the submitted listings are actually getting approved. A good
submission service does not submit to thousands of directories, as they know only few of
directories on the web are actually approving. If a company is claiming large number of
approvals, they you can be sure that the directories used are their own network of directories;
created just for the submission service.
Manual vs. Automated – Directory submission should be a manual process. You should not go
for automated submissions, as they will simply submit your websites to their own network of
poor directories. More than that, it may even harm you as adding to bad neighborhoods could
do the worst to you website.
Directory Submission isn’t an easy piece of cake. Many hours of labor and proper planning has
to be there for the desired results. So always go for the well-reputed folks than beginners or
you will lose even what you have now.
Are you wondering what is article submission and how it can help your website? Article
submission is one of the most popular and one of the oldest link building methods known to the
SEO industry. Everyday thousands of articles are being submitted to these article directories by
webmasters and SEO professionals to boost the back links of the website under question. If you
have a website and if you do not know what is article submission, then it is high time that you
learn about this link building strategy and use it to boost your website’s ranking in the search
Now that search engines give great importance to back links, many link building strategies have
come into the industry. Article submission allows the users to submit their articles to the article
directories and have live links in the author resource box. Here article directories get free
content for their website and webmasters get their free back links. When finding one way back
links became highly challenging, article submissions came as a great blessing to the
webmasters. They did not mind writing articles rather than sending hundreds of mails to get
just one of two links. It is very important that we get good quality back links for our website. All
the web masters worked on this premise and article submission was used as one of the major
link building strategies. There are hundreds thousands of articles to the name of certain
webmasters in the article directories.
To get your links from article submissions, you will have to first compile a complete list of article
directories and start signing up for your free account. After you sign up for your free account,
can submit your articles. The articles that you submit will have a title, article body, summary in
some cases and author resource text. In the author resource text, you will be able to add your
website’s link. It is from the author resource box you will get your back links. Each article
submission site will have its own submission guidelines. You will have to make sure that your
submissions comply with the article directory submission guidelines. Only when the guidelines
are followed, article directories will approve your articles. Without this approval, your articles
will not be accessible by the other users or by the search engines. So you will have to follow the
guidelines closely so that you get your back links for your website through your submissions.
There is no use submitting to hundreds of article directories without getting your articles
Press Release Submission
A press release is pseudo-news story, written in third person, that seeks to demonstrate to an
editor or reporter the newsworthiness of a particular person, event, service or product.
A well-written press release should contain embedded links to key web pages on your site.
Then, when it is distributed through a press release distribution service and is syndicated and
posted on numerous third-party websites and blogs, you automatically have a powerful set of
links (with chosen anchor text) back to your site. This means those links serve as a link signal for
the major search engines and elevate your search visibility for your website.
Here are some tips for ensuring you optimize your next press release:
Make sure your press release is newsworthy
The first step you’ll want to take before you sit down to write your release is to make sure you
aren’t just writing a marketing pitch. A press release should let people know about something
new that’s happening, whether that’s internal company development, or a larger trend/story
that your news/company fits into.
Clearly define your goals and target audience
Think long and hard about exactly which types of publications you are hoping to target with this
release, and then write the release with those publications in mind. Really think about who
your ideal audience would be, what story hook would appeal to them and how you might be
able to interest them in your story.
Structure your release like a news story – and focus on getting your keywords in first two
Structure your release like a news story. If you studied journalism, you are familiar with the
infamous inverted pyramid theory. Stick to that structure. The more the release is written like
an existing news piece you might see in the press, the better chances you’ll have of getting it
News that is sent out or released by the company making the news. If it's an earnings press
release, the release will discuss the company's financial results for the recently completed
quarter and may provide comments from management. Press releases often list valuable
contact information that can assist investors in their research, such as the company's web
address, and contact and address information.
Forum posting is an important effective SEO Link Building Method to getting quality traffic and
quality back links to your website. Learn here about forum posting basics, advices and
What is Forum Posting?
Forums is a place to discuss about all, it’s nothing but conversation. Many people will
participate & interactive here with there knowledge, doubts and suggestions. Who have
expertise and who have good amount of knowledge will discuss about Question & Answers,
about doubts, services, products, suggestions, advices, feedbacks and more…
Advices and Suggestions for Forums Posting in SEO:
1) When you go to forums you need to put your links inside of your signature. You need to
write comments on relevant posts, through signature you will receive a back link for
each comment. It would helps for search engine ranking and increase website traffic to
your website. You have to promote your website through signature only.
2) Before you start participating in forums please go through the forum guidelines, terms
and conditions. Some of forums like digitalpoint will not allow you to create a signature
until you have made a minimum of 10 posts. Even then you still need another 15 posts
before you can start your own thread.
3) Use the search function on the forums to find a topic that interests you. Then get
involved in the conversation. But before you waste your time on a forum or anywhere
you want to leave a backlink, make sure they are dofollow sites.
The process of establishing relevant, inbound links to your website which help your website
achieve higher ranking with the major search engines and drive targeted traffic to your site.
The search engines are far more sophisticated than they once were and are engineered to sniff
out these and other ‘black hat’ SEO practices. If the search engine crawlers determine that a
site has employed unethical link building practices to achieve a higher ranking, they will
penalize your site severely and irrevocably bury your site making it almost impossible to find
through the search engines. Only permanent, relevant links from established sites that engage
in ethical link building practices will help your site achieve better rankings with the major search
engines and drive targeted traffic to your site. Link building is a key facet of any successful
Internet marketing strategy because if your site features relevant, factual information that is
written well, the administrators of other websites will want to link to your site because it offers
their readers something of interest and value.
There are no shortcuts in a successful link building campaign and even when it is done properly,
you should not expect to reap the benefits of link building overnight. Patience and persistence
are the keys because it can take time to build links from credible sources. While link building is
a key element of an Internet marketing strategy , link building alone will not help your site
achieve its natural ranking with the search engines. Only if link building is incorporated in a
comprehensive search engine optimization approach will your site gain the full benefits from
links from other sites and achieve its potential.
One-Way Link Building
A "one-way text link" means that a Web site links to your Web site but you don’t link back to
that Web site. One-way links, also known as non-reciprocal links, are much more difficult to
obtain than traditional reciprocal links. In the eyes of search engines, one-way text links have a
more natural flow and appear less self-serving. As a result, they are very valuable to your
business because the more one-way links you have, the better your chances of an improved
search engine ranking, page rank and link popularity.
The link building process is not very easy these days, because many website creators are
involved in it and the self-serving reciprocal linking programs can even get penalized. One Way
link building is very beneficial for increasing the popularity of your website. Getting one way
links is even more difficult than the usual reciprocal links. But after getting One Way Links you
can be fully assured of securing a long term top ten position in search tool's ranking result.
Many search engines have a database through which they can evaluate and rank the web
pages. During the popularity search, links are often seen as an added benefit to the quality of
the webpage. Google, Yahoo and many others have a toolbar which shows the ranking of your
page, so through them you can very well see your present position.
While securing one way links you do not have to worry about the type of link, the most
important thing that you need to keep in mind is to acquire as many links as possible which
points to your site. These one way links should come from sites which have the same matter or
subject related with your own website.
Advantages of One Way links
1. One very essential benefit of one way links is that you do not have to worry about
linking to the sites which have a low quality. If your site's link would also point back to
such sites, it might even result your site to land to a very low page ranking.
2. Another important merit of One Way links in that such kind of links usually tend to stay
in the same position for a long time. A website that has a one way link featuring to your
site does this because the owner thinks that the visitors to their site can also benefit
from the text on your site.
3. Sites which have reciprocal links tend to drop links when they see that the links are no
more required by them.
Ways through which you can get One Way Links
Some ways through which you can get links from other websites are directory links, blog
creation, business association, newsletters, original articles, e-books and white pages.
Two Way/Reciprocal Link :
A reciprocal link is an agreement between two webmasters to provide ahyperlink within their
own website to each other's web site. Generally this is done to provide readers with quick access
to related sites, or to show a partnership between two sites. Reciprocal links can also help to
increasetraffic to your web site in two ways. First you will probably have some viewers visit your
site from clicking the reciprocal link directly. Secondly, most Internet search also take into
account the number of web sites which contain links to your web site; the more hyperlinks to
your site found, the higher up in the search engine rankings (depending on the search term)
you'll find your site.
Reciprocal linking, or link-swapping, is the creation of a link from your site to another in
exchange for a link back from that site to yours.
"Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that
maintain an ongoing chronicle of information. A blog features diary-type commentary and links
to articles on other Web sites, usually presented as a list of entries in reverse chronological
order. Blogs range from the personal to the political, and can focus on one narrow subject or a
whole range of subjects.
Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile
technology. Some are more eclectic, presenting links to all types of other sites. And others are
more like personal journals, presenting the author's daily life and thoughts.
The easiest definition regarding blog submission services is that it should be done in such a way
through which people are able to accumulate various web pages backlinks thereby helping
one's website do well in a search engine. Even though a number of Customers don't realize it
metadata elements are not organizable and useful as compared to blog submissions. On the
whole, people resolve to different types of key phrases to add metadata content to make sure
that their website can do well in a searched engine. By making use of such types of blog
submission services, you can be sure that your entire web site will do very well in a search
engine. There are various common portals that are available so as to make sure that your site
can do well on a search engine. In simple terms, by making use of any type of blog submission
services, your site can not only have all the needed backlinks on it, but can also be spread to the
masses. Such blog submission services on the internet are being targeted by a large variety of
groups as such services are much faster at acquiring different backlinks. One very important
point that you have to bear in mind is that you should never make use of any types of
automatic blog submission services as these can result in your site doing much worst in a search
engine. Remember that the various algorithms of Google are quite smart and can easily find out
whether your site is functioning extremely well in a search engine. In such a situation, there
would be increased checks about your site backlinks. If you do decide to go ahead and choose
any type of SEO hosting service, you can be sure that they would provide you with blog
submission services such as blog commenting as such services are very beneficial in making
sure that you are getting all the needed additional links for your site. Another thing that you
have to remember is that with such types of blog commenting, there is the increased possibility
of there being readers of the blog that click on your site.
Many blogs allow a space at the end of each post for a blog reader to leave a comment.
The blog commenting field typically asks for the name of the commenter, their email address,
and their website.
The blog commenting space is important because it adds an interactive element to the blog.
Readers can share their thoughts on the topic and start a discussion with the blogger. Blog
comments are what create a sense of community among loyal blog readers.
Blog commenting is a popular online marketing strategy. By leaving thoughtful comments on a
blog post, an individual or a business is able to gain exposure among that blog’s audience. Blog
comments can establish an individual or a business as a thought leader in a particular industry
which may lead to new business opportunities.
Blog commenting is also a link building tactic, since the comment links back to the page that
was submitted in the “Website” field. Blog commenting should not be done only for link
building, but it is an added benefit. To get the most out of blog commenting, it’s important to
spend time researching high quality blogs in your niche and visit them on a regular basis.
One of the benefits of blogs as compared to other types of content-based websites is that blogs
have the ability to become a two-way discourse between the author and reader. Comment
systems help to accomplish this. By leaving a comment on a blog, you benefit the website
owner and other readers, and you can make your opinions heard without setting up a website
of your own.
Posting Free Classifieds
Classified advertising is a form of advertising which is particularly common in newspaper,
online and other periodicals which may be sold or distributed free of charge. Advertisements in
a newspaper are typically short, as they are charged for by the line, and one newspaper column
The classified ads which are the most inexpensive type of advertising can help you sell your
products such as property, automobile, antique collection, used vacuum, or anything you
choose. Nevertheless, writing a classified ad that actually sells your product is a special art.
Read on to learn how to write classified ads that sell.
A sale is completed through four different stages - awareness, interest, desire and action. Some
marketers boil this down to a single word formula called AIDA formula
Awareness - awareness that you have something to sell that the prospective customer may be
Interest - the prospective customer gets interested in your product.
Desire - the prospective customer feels like buying your product.
Action - actually ordering the product and writing the check.
The third and fourth steps really are not in your control, but doing the first two steps -
awareness and interest - correct can motivate the customer buy from you. Thus with the little
number of words, you have to create awareness and interest in the minds of your customers,
on your product. If your classified ad creates awareness and interest in the minds of your
customers and he or she rings you up, your ad is a success.
Google Map Listing
Google Maps is a web mapping service application and technology provided by Google, that
powers many map-based services, including the Google Maps website, Google Ride Finder,
Google Transit, and maps embedded on third-party websites via the Google Maps API. It offers
street maps, a route planner for traveling by foot, car, bike (beta), or with public transportation
and a locator for urban businesses in numerous countries around the world. Google Maps
satellite images are not updated in real time, but rather they are several months or years old.
Google Maps uses a close variant of the Mercator projection, so it cannot show areas around
the poles. A related product is Google Earth, a stand-alone program which offers more globe-
viewing features, including showing polar areas.
Google Maps for Mobile offers a location service for motorists that utilizes the Global
Positioning System location of the mobile device (if available) along with data from
wireless and cellular networks.
Google Street View enables users to view and navigate through horizontal and vertical
panoramic street level images of various cities around the world.
Supplemental services offer images of the moon, Mars, and the heavens for hobby
Social bookmarking is a method for Internet users to organize, store, manage and search for
bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared,
merely bookmarks that reference them.
Social bookmarking is a way for you to store, tag and share links across the internet. You can
then access these links from any computer anywhere anytime.
Social bookmarking is a user-defined taxonomy system for bookmarks. Such a taxonomy is
sometimes called a folksonomy and the bookmarks are referred to as tags. Unlike storing
bookmarks in a folder on your computer, tagged pages are stored on the Web and can be
accessed from any computer. Technorati, a blogging site, describes the system as "The real-
time Web, organized by you." Web sites dedicated to social bookmarking, such as Flickr and
del.icio.us, provide users with a place to store, categorize, annotate and share favorite Web
pages and files.
Here's how you might use del.icio.us: Once you've registered, you can install buttons to your
toolbar . If you visit a Web page that you want to save, you click a "tag" button. A window pops
up with the URL and page name and optional fields for you to add notes and tags. Tags are
single-word descriptors -- this is how social bookmark systems categorize content so that you
and other users can find it.
Another button takes you directly to a page with your saved bookmarks and associated tags. If
you click on one of the tags you created, you'll be taken to a page listing your saved pages
associated with that tag. You can also view all users' content associated with that tag or the
most popular examples. The site inbox feature lets you subscribe to content saved with a
specific tag or content saved by a specific user or a combination of the two.
When you click a tag or search for a term on del.icio.us, the results include information about how many
members have saved each item and any tags that they included for it.