While peak oil is a major sustainability concern, it will also present significant business
opportunities. Rising gasoline pries will hasten the shift to electric vehicles (EVs), causing great
demand for EV charging stations. The EV charging station market is estimated to grow at a rate
of 32% reaching $400 million annually in North American by 2015.
One disadvantage of the current EV charging stations is that they have to be plugged into the
car each time it is used. While this might not be bothersome to lead users of EVs, it will present
an unmet need when moving into the early adopter market and beyond.
Wireless charging of EVs is practical and the EasyCharge unit can be manufactured for about
$1,000, wholesaled for $1,500 and retailed for $2,000. The business opportunity for EasyCharge
is about $140 million in five years.