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WTR?what the
THE (short) STORY ON
PINTEREST
FOR BRANDS
WTR ? 2
Why should your brand start pinning? Every second, pictures of
recipes, outfits and crafts are being pinned to Pin...
Features
Users
Top Brands
• Quick, easy photo curating
• Searchable platform giving
content a larger shelf life
• Ad platf...
WTR ? 4
PINTEREST IN 5 MINUTESThe story Continues
Roadmap / New Features
Pinterest is valued at $5 billion and is just ste...
WTR ? 5
PINTEREST IN 5 MINUTESWanna make a Ruckus
About Us Connect Team
Gary Edgar
Managing
Director
Linda Andross
Managin...
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WTR Pinterest

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Have you ever wondered what Pinterest is all about? What kind of audience would you be reaching? What's the secret behind all of the 'boards'? Here is a quick five minute overview of Pinterest.

Find out what the pros and cons of using Pinterest are for brands and how you can leverage it for your business.

Published in: Social Media
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WTR Pinterest

  1. 1. WTR?what the THE (short) STORY ON PINTEREST FOR BRANDS
  2. 2. WTR ? 2 Why should your brand start pinning? Every second, pictures of recipes, outfits and crafts are being pinned to Pinterest’s network of “boards” and browsed by users looking for inspirational ideas for now or for the future. What should I make for dinner tonight? Or what decorations should I have at my wedding? Founded Ben Silbermann and Evan Sharp, the idea behind Pinterest was to create a social network of self expression that wasn’t an immediate chronological feed but a place that felt more curated like a store front or a collection. Users can create multiple boards to organize their projects or inspirations and also include a direct link to original recipe or web store to purchase the items right away. Expanding fast and furious, Pinterest is already having a huge impact on the e-commerce industry as the average Pinterest user spends double the amount of your average online shopper! However, ongoing maintenance of this social channel can come at a higher cost for marketers, but if your objectives are to drive web traffic it might be worth it. PINTEREST IN 5 MINUTESThe story on …. Pinterest
  3. 3. Features Users Top Brands • Quick, easy photo curating • Searchable platform giving content a larger shelf life • Ad platform and analytics • Kraft • Target • Gap • HGTV WTR ? 3 PROS • Proven more effective at driving sales than other social channels • Visually beautiful display of products and use cases • Ad platform gives brands the option to monetize the channel CONS ruckus rating • Less conversational • Primarily a female audience • Lifestyle brand looking to reach women and drive e-commerce sales? GET ON IT!! PINTEREST IN 5 MINUTESKey Plot Points Pinterest Founders Ben & Evan • 70 million users • 70% women; • 53% between 25-44 years-old
  4. 4. WTR ? 4 PINTEREST IN 5 MINUTESThe story Continues Roadmap / New Features Pinterest is valued at $5 billion and is just steps away from becoming a public company. After just releasing promoted pins to all users at the end of 2014, the platform still needs to ramp up it’s ad platform to continue to attract and retain brand interest. Additionally, as the site remains dominated by women expect Pinterest to be focused on retaining more men to the site. Just recently, it purchased startup Kosei that serves up personalized product recommendations. Summary Delivering increased web traffic metrics and the highest average order value, Pinterest is edging up on it’s biggest competitors – Facebook and Twitter. Content developed for the platform has a longer shelf life for optimal reach and ROI. Which can be justified with its robust analytics including demographics, pinning behavior and sales leads. Lifestyle focused brands looking to reach the how-to consumer should jump all over it.
  5. 5. WTR ? 5 PINTEREST IN 5 MINUTESWanna make a Ruckus About Us Connect Team Gary Edgar Managing Director Linda Andross Managing Partner Katie Boland Sr. Social Strategist We built ruckus to work with brands to find and tell their story through rich, compelling and relevant social content. Find out how we can help you make a ruckus. @ruckusdigital +ruckus digital 416 934 2121 katie@ruckusdigital.ca www.ruckusdigital.ca

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