Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
FF FANTA IN FLASHBACKAfter the US entered the war in 1941 Max Keithcouldnt get Coca Cola syrup from America tomake Coke s...
• A favourite in Europe since the 1940s, Fanta  was acquired by The Coca-Cola Company in  1960.• Fanta Orange is the core ...
FANTA-STIC INTRODUCTION• Fanta entered the Indian market in the year  1993 perceived as a fun youth brand.• Fanta stands f...
FANTA AROUND THE WORLDEUROPE              AUSTRALIA       ASIA             NORTH AMERICA    SOUTH AMERICA   AFRICALIGHT PI...
MISSION           • To refresh the world- in body, mindMISSION      and spirit-VISION-   • To inspire moments of optimism...
MISSION-VISION- VALUES
MISSION-VISION- VALUES
STP                 For all people seeking a soft  SEGMENT        drink for regular occasions,                            ...
SWOT Analysis              1.Excellent branding and              advertisingSTRENGTH      2.Excellent distribution and    ...
SWOT Analysis                 1.Leverage successful brand Coca                 ColaOPPORTUNITY                 2.Buy out c...
PRODUCT LIFE CYCLE
FANTA FLAVOURS
To introduce the new Fanta bottle to a few NorthAmerican test markets:Fanta New Bottle 2012                               ...
COMPETITORS
MARKET SHARE OF ORANGE   FLAVOURS IN INDIA           15%          (Other                    9%          orange            ...
PRODUCT:                   CANS OR                BOTTLES-(370ML                  CAN, 600ML                   BOTTLE) PRO...
Media Mix                   Lhava TwinsFacebook activity and at its core, a Facebookapp which houses Fanta City, an anima...
 IAB Awards 2012 winner – Fanta Play zone“Fanta encourages youth market to Chase the Taste”                             ...
The big draw, is the chance for teens to win athree-night stay in the Fanta House in Cornwall,complete with pool, persona...
THE FANTANAS
THE FANTANAS
CELEBRITY ENDORSEMENT                        AD
BANG ON ANIMATIONS                     AD
BRAND CHARACTER       VS.BRAND AMBASSADOR                   AD
PR CAMPAIGN
SOCIAL RESPONSIBILITYAs shown by the current playground tests carried out byTÜV Rheinland in 2011/12, there are, unfortuna...
NUTRITIONAL VALUE                    AD
ORANGE FANTA ‘BOUNCE’SURVIVES CHILD RELATED        ADVERTCoca –cola brand Fanta hasescaped censure for a UKadvert that the...
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.
Upcoming SlideShare
Loading in …5
×

ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.

21,627 views

Published on

  • Did you try ⇒ www.HelpWriting.net ⇐?. They know how to do an amazing essay, research papers or dissertations.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Your customer service is one of the best experiences I have had. Thanks again. =>> https://url.cn/FAmVoVtK
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Have you ever used the help of ⇒ www.HelpWriting.net ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'd advise you to use this service: ⇒ www.HelpWriting.net ⇐ The price of your order will depend on the deadline and type of paper (e.g. bachelor, undergraduate etc). The more time you have before the deadline - the less price of the order you will have. Thus, this service offers high-quality essays at the optimal price.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The TRUTH - How Men Think - Breakthrough NEW Video - The REAL Reason Men Won't Commit To You ➢➢➢ https://dwz1.cc/bz4fCHVR
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.

  1. 1. FF FANTA IN FLASHBACKAfter the US entered the war in 1941 Max Keithcouldnt get Coca Cola syrup from America tomake Coke so he invented a new drink out ofthe ingredients he had available to him andmade it specifically for the Nazi market and theThird Reich. The drink was called Fanta
  2. 2. • A favourite in Europe since the 1940s, Fanta was acquired by The Coca-Cola Company in 1960.• Fanta Orange is the core flavour, representing about 70% of sales, but other citrus and fruit flavours have their own solid fan base.• Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta is still a Coca-Cola product, and today it comes in seventy different flavours
  3. 3. FANTA-STIC INTRODUCTION• Fanta entered the Indian market in the year 1993 perceived as a fun youth brand.• Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment.• Over the years Fanta has occupied a strong market place and is identified as the "THE FUN CATALYST" AD
  4. 4. FANTA AROUND THE WORLDEUROPE AUSTRALIA ASIA NORTH AMERICA SOUTH AMERICA AFRICALIGHT PINK KISS SOUR APPLE BEETROOT PIÑA BAMBOOCHA NAARTJIE SOURSKIIZ ORANGE MINT TAMARINDO BLACKCURRANT SOUR CHERRY WATERMELLON STRAWBERRYSHOKATA GRAPEFRUIT MUNDO MANGO TAI ZARZA ORANGEADE SPIDEREXOTIC THRILL PASSIONFRUIT TOFFEE TUTTI-FRUTTI HERBOSA LEMONADE LACTIC WHITESHAKIN SHOKATA GREEN GOBLIN FROZEN BANANA KOLITA WATERMELON GRAPE CHOCOLATE PINEAPPLE-GROOVY APPLE KURABU SODA RED CREME SODA UVA ORANGE SPIDER GRAPEFRUITICY LEMON BLUE LEMONADE AO RINGO ZERO ORANGE EXOTIC FRUITS ORANGE-MANGOFREE ANANASGREIPPI PINEAPPLE TROPICAL APPURU MIKKUSU RED TANGERINE PACHANGA ELEKTRIK MELONGRAPEFRUITFREE FRAMBOISE ET GOORUDENPAMPLEMOUSSE WILDBERRY APPLE VANILLA MARACUJA RASA FRUIT PUNCH GUREEPUROSE
  5. 5. MISSION • To refresh the world- in body, mindMISSION and spirit-VISION- • To inspire moments of optimism- through our brands and our VALUES actions • To create value and make a difference- everywhere we engage
  6. 6. MISSION-VISION- VALUES
  7. 7. MISSION-VISION- VALUES
  8. 8. STP For all people seeking a soft SEGMENT drink for regular occasions, parties All age groups Lower, middle andTARGET GROUP upper class peoplePOSITIONING Fun youth brand
  9. 9. SWOT Analysis 1.Excellent branding and advertisingSTRENGTH 2.Excellent distribution and availability 3.Popular among youth 1.Aerated drinks not popular with health conscious peopleWEAKNESS 2.No Fruit content but still advertised as Orange drink
  10. 10. SWOT Analysis 1.Leverage successful brand Coca ColaOPPORTUNITY 2.Buy out competition 3.More Brand recognition 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit THREATS juices 3.Boycott from health conscious people
  11. 11. PRODUCT LIFE CYCLE
  12. 12. FANTA FLAVOURS
  13. 13. To introduce the new Fanta bottle to a few NorthAmerican test markets:Fanta New Bottle 2012 AD
  14. 14. COMPETITORS
  15. 15. MARKET SHARE OF ORANGE FLAVOURS IN INDIA 15% (Other 9% orange (Fanta) flavoured drinksTotal of Rs. 9000 crore soft drink market
  16. 16. PRODUCT: CANS OR BOTTLES-(370ML CAN, 600ML BOTTLE) PROMOTION:PUSH AND PULL MARKETING PLACE: RETAIL SHOP OR BIG STRATEGY MIX SUPERMARKET PRICE: DEPENDS ON COMPETITOR’S PRICE
  17. 17. Media Mix Lhava TwinsFacebook activity and at its core, a Facebookapp which houses Fanta City, an animated worldwith games, missions and a range of prizes to bewon, including cinema tickets and trips to AltonTowers.
  18. 18.  IAB Awards 2012 winner – Fanta Play zone“Fanta encourages youth market to Chase the Taste” AD
  19. 19. The big draw, is the chance for teens to win athree-night stay in the Fanta House in Cornwall,complete with pool, personal chef, games room andhome cinema and the opportunity to throw a lavishparty during their trip.Games like Big bounce by creating surprises AD
  20. 20. THE FANTANAS
  21. 21. THE FANTANAS
  22. 22. CELEBRITY ENDORSEMENT AD
  23. 23. BANG ON ANIMATIONS AD
  24. 24. BRAND CHARACTER VS.BRAND AMBASSADOR AD
  25. 25. PR CAMPAIGN
  26. 26. SOCIAL RESPONSIBILITYAs shown by the current playground tests carried out byTÜV Rheinland in 2011/12, there are, unfortunately, manyplaygrounds in Germany that fall short in terms of safetyand creative play value. It is as a result of this thatFanta, together with the German Children’s Fund and TUVRheinland, has created the Fanta PlaygroundInitiative, which is designed for the long-term benefit ofGerman playgrounds.
  27. 27. NUTRITIONAL VALUE AD
  28. 28. ORANGE FANTA ‘BOUNCE’SURVIVES CHILD RELATED ADVERTCoca –cola brand Fanta hasescaped censure for a UKadvert that the Children’sFood Campaign(Sustain)claimed encouragedexcessive consumption ofthe drink and poornutritional habits AD

×