Consumerism by Ruby Sharma

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Consumerism by Ruby Sharma

  1. 1. 1RubySharma
  2. 2.  As commonly understood consumerism refers to wide range of activities of government , business and independent organizations designed to protect rights of the consumers.  Consumerism is a process through which the consumers seek redress(to set right) , restitution and remedy for their dissatisfaction and frustration with the help of their all organized or unorganized efforts and activities.  Definition :- “ consumerism is not limited to organized effort only but , is a social movement seeking to augment(increase) the rights and powers of buyers in relation to seller ” (Philip Kotler ) 2RubySharma
  3. 3.  Less Literate and aware population  Variety of goods  Misleading advertising  Adulteration  Duplication  Artificial demand  Ignore standard 3RubySharma
  4. 4.  Stop unfair trade practices  Educating consumers  Provide complete & latest information  Implementation of consumer protection laws  Protect against exploitation  Improvement in supply 4RubySharma
  5. 5.  Right to be informed  Right to safety  Freedom to choose  Right to be heard  Right to consumer education  Right to seek redressal  Right to healthy environment 5RubySharma
  6. 6.  Duty to be careful  Duty to Insist on information  Duty to Inspect goods  Duty to Form association  Duty to Make complaint 6RubySharma
  7. 7. 7RubySharma

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