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7 components of a Media Brief

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In this presentation I have tried to crisply cover 7 must components for a media brief. Most times its missed and the knowledge of these components can affect the media activity, platform & investment mix to a great extent. Hopefully useful for clients to know and agencies to use.

Published in: Marketing

7 components of a Media Brief

  1. 1. O F A P E R F E C T M E D I A B R I E F 7 C O M P O N E N T S
  2. 2. T H E O B J E C T I V E V E R S U S T H E G O A L The Difference DATE &TIME 1 .
  3. 3. MARKETING ROADMAP THE PRODUCT OR BRAND THE 360 ACTIVATION VIEW 2 .
  4. 4. CUSTOMER UNDERSTANDING THE DEMOGRAPHICS, PSYCHOGRAPHICS AND MORE. 3 .
  5. 5. F a c t o r i n g I n Seasonality 4 .
  6. 6. PAST LESSONS LEARNT EXPERIENCIAL 5 .
  7. 7. PlatformsAUDIT OF BRAND PRESENCE ACROSS MEDIA PLATFORMS 6 .
  8. 8. Media Budget 7 .
  9. 9. THANK YOU

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