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UConn MBA website rejuvenation appendices

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UConn MBA website rejuvenation appendices

  1. 1. VII  APPENDICES   Appendix  A  –  Questionnaire   UConn  MBA  Website      Questionnaire  Consent  Form                Title  of  Study:  Improvement  of  University  of  Connecticut-­‐  MBA  website       Course  Name  and  Number:  Marketing  Research  (MKTG  5250)       Course  Instructor/Faculty  Member:  Joseph  Pancras    Student:  I-­‐Li  (Ruby)  Lu,  Shweta  Jagatap,   Thomas  Jose,  Tzu-­‐Wen  (Albert)  Lin,  Yi-­‐  Hsuan  (Sherry  )  Chen                You  are  invited  to  participate  in  this  survey  regarding    Improvement  of  University  of   Connecticut-­‐  MBA  website.  We  are  graduate  students  at  the  University  of  Connecticut,  and   are  conducting  this  survey  as  part  of  our  course  work.  We  are  interested  in  finding   out  necessary  changes  in  the  UConn  MBA  website  to  make  it  more  informative,  user-­‐friendly   and  attractive  as  compared  to  other  MBA  websites.            Your  participation  in  this  study  will   require  participation  in  a  brief  survey.  This  should  take  approximately  10-­‐15  minutes  of  your   time  for  the  survey.  Your  participation  will  be  anonymous  and  you  will  not  be  contacted   again  in  the  future.  You  will  not  be  paid  for  being  in  this  study.  We  believe  this  survey  does   not  involve  any  risk  to  you.  Although  you  may  find  it  interesting  to  participate  in  this  study,   there  will  be  no  direct  benefit  to  you  from  your  participation.              You  do  not  have  to  be  in   this  study  if  you  do  not  want  to  be.  We  will  be  happy  to  answer  any  questions  you  have   about  this  study.  If  you  have  further  questions  about  this  project  or  if  you  have  a  research-­‐ related  problem,  you  can  contact  one  of  us,  I-­‐Li  (Ruby)  Lu  at  (860)  208-­‐8688  or  my   advisor,  Professor  Joseph  Pancras  at  (860)  486-­‐0810.  If  you  have  any  questions  about  your   rights  as  a  research  participant  you  may  contact  the  University  of  Connecticut  Institutional   Review  Board  (IRB)  at  860-­‐486-­‐8802.  The  IRB  is  a  group  of  people  who  review  research   studies  to  protect  the  rights  and  welfare  of  research  participants.                 Thank  you!        I-­‐Li,  Shweta,  Thomas,  Tzu-­‐Wen,  Yi-­‐Hsuan   I  Accept  (1)   I  Decline  (2)   If  I  Decline  Is  Selected,  Then  Skip  To  End  of  Survey     Q2  Do  you  have  a  MBA  degree  or  not?   Already  have  MBA  degree  (1)   Currently  pursuing  MBA  degree  (2)  
  2. 2. Don’t  have  MBA  degree  but  planning  to  have  MBA  degree  (3)   Don’t  have  MBA  degree  and  not  planning  to  get  MBA  degree  (4)   If  Don’t  have  MBA  degree  and  n...  Is  Selected,  Then  Skip  To  End  of  Survey     Q3  Did/Do  you  use  MBA  websites  while  searching  for  the  right  MBA  program  for  you?   Yes  (1)   No  (2)   If  “No”  Is  Selected,  Then  Skip  To  End  of  Block     Answer  If  Do  you  have  a  MBA  degree  or  not?  Already  have  MBA  degree  Is  Selected  Or  Do   you  have  a  MBA  degree  or  not?  Currently  pursuing  MBA  degree  Is  Selected  And  Did/Do  you   use  MBA  websites  while  searching  for  the  right...  Yes  Is  Selected   Q4.  Approximately  how  many  times  (per  week)  have  you  visited  MBA  website  of  the   school  in  which  you  enrolled  later?   Number  of  times  per  week  (1)     Answer  If  Do  you  have  a  MBA  degree  or  not?  Don’t  have  MBA  degree  but  planning  to  have   MBA  degree  is  selected  and  Did/Do  you  use  MBA  websites  while  searching  for  the  right...   Yes  Is  Selected   Q5  Before  joining  an  MBA  program,  how  many  times  (on  average)  do  you  visit  /  have  you   visited  the  MBA  website  of  your  preferred  school?   Number  of  times  per  week  (1)     Q6  How  much  time  (in  hours)  have  you  spent  on  any  MBA  website  per  visit?     Number  of  hours  per  visit  (1)     Q7  Allocate  100  points  amongst  the  following  parts  in  MBA  website  browsing  based  on   time  spent  before  you  apply/applied  to  the  program.  Allocate  more  points  to  the  part  you   spend/spent  more.   ______  Admissions  (1)   ______  Academics  (2)  
  3. 3. ______  Student  life  (3)     Q8  Please  drags  options  below  in  a  consequence  of  importance  in  MBA  website,  while  1   is  “Very  Important.”;  and  7  being  “Not  at  all  important”.   ______  Academic  programs  (1)   ______  Admission  procedure  (2)   ______  Student  life  (including  residential  social  life  and  networking  events)  (3)   ______  Residential  life  (4)   ______  Website  appearance  (5)   ______  Interaction  functions  (such  as  instant  chat  room  with  staff,  video  clip  to  show  real   life  in  program)  (6)   ______  Social  media  links  to  find  more  information  (7)     Q9  Please  indicate  your  agreement  with  each  of  the  following  statement.     Strongly   Disagre e  (1)   Disagre e  (2)   Somewha t  Disagree   (3)   Neither   Agree   nor   Disagre e  (4)   Somewha t  Agree   (5)   Agre e  (6)   Strongl y  Agree   (7)   I  would  like  to   call  MBA  office   to  get   information  (1)                 I  would  like  to   have  online   communication ,  including   assistance  of   website,  e-­‐mail   or  instant   message  (2)                 I  would  like  to   follow  or   obtain  more                
  4. 4. MBA  related   information   from  Facebook   (3)   I  would  like  to   follow  or   obtain  more   MBA  related   information   from  Twitter   (4)                 I  would  like  to   follow  or   obtain  more   MBA  related   information   from  YouTube   (5)                 I  would  like  to   follow  or   obtain  more   MBA  related   information   from  Google+   (6)                 I  would  like  to   follow  or   obtain  more   MBA  related   information   from  LinkedIn   (7)                 I  would  like  to   follow  or   obtain  more   MBA  related   information   through  E-­‐mail   (8)                
  5. 5.     Q10  Please  indicate  your  agreement  with  each  of  the  following  statement.     Strongly   Disagree   Somewhat   Disagree   (2)   Disagree   (1)   (3)   Neither   Somewhat   Agree   Strongly   Agree   Agree  (5)   (6)   Agree   nor   (7)   Disagree   (4)   I  would  like   to  share   MBA   information   in  my  social   circle  (1)                 I  would  like   to  share   MBA   related   information   on   Facebook   (2)                 I  would  like   to  share   MBA   related   information   on  Twitter   (3)                 I  would  like   to  share   MBA   related   information   on  Youtube   (4)                 I  would  like   to  share                
  6. 6. MBA   related   information   on  Google+   (5)   I  would  like   to  share   MBA   related   information   on  LinkedIn   (6)                 I  would  like   to  share   MBA   related   information   via  E-­‐mail   (7)                     Q11  Please  indicate  your  agreement  with  each  of  the  following  statement.     Strongly   Disagre e  (1)   Disagre e  (2)   Somewha t  Disagree   (3)   Neither   Agree   nor   Disagre e  (4)   Somewha t  Agree   (5)   Agre e  (6)   Strongl y  Agree   (7)   I  prefer  classy   webpage   design  than   brightly   colored  (1)                 Comprehensiv e  info  on   website   enables  me  to   have  a   detailed                
  7. 7. insight  of  MBA   program  (2)   Website  with   many   applications   causes   confusion  in   my  mind  (3)                 Well-­‐updated   website  gives   me  adequate   hands-­‐on   information   (4)                 Well-­‐designed   website   attracts  me  to   stay  on   webpages  of   MBA  program   (5)                 Interactive   website   attracts  me  to   stay  on   webpages  of   MBA  program   (6)                 Well-­‐updated   website   creates  a   positive  image   about  the   MBA  program   (7)                 Well-­‐designed   website   creates  a   positive  image                
  8. 8. about  the   MBA  program   (8)   Well-­‐updated   MBA  website   can  influence   my  decision  in   favor  of   applying  in   that  respective   MBA  program   (9)                 Well-­‐designed   MBA  website   can  influence   my  decision  in   favor  of   applying  in   that  respective   MBA  program   (10)                 Using  flash   images  of   school  can   make  the   website  more   attractive  for   potential   applicants  (11)                     Q12  Please  indicate  your  preference  for  the  importance  of  following  information  provided   in  website  of  MBA  program.     Not  at   all   Import ant  (1)   Very   Unimport ant  (2)   Somewh at   Unimport ant  (3)   Neither   Importan t  nor   Unimport ant  (4)   Somew hat   Import ant  (5)   Very   Import ant  (6)   Extrem ely   Import ant  (7)  
  9. 9. Geographic   (1)                 Weather  (2)                 Transportatio n  (3)                 MBA   clubs/organiza tions  (4)                 Residential  life   (5)                 Neighboring   areas  (6)                 Social  events   within   program  (such   as   International   students   festival,  MBA   games)  (7)                 Networking   events  (with   professionals,   alumni  and   industrial   representative s)  (8)                 Family   concern  (such   as  daycare,   kindergarten)   (9)                 Mobile  app   for  updated   information  or                
  10. 10. reminder  (10)       Q13  Approximately  how  many  times  do  you  browse  UConn  MBA  website  every  week?   Number  of  times  per  week  (1)     Q14  Indicate  your  reasons  that  drove  you  to  check  and  look  for  information  in  UConn  MBA   website.  (You  can  choose  more  than  one)   Family/Friend’s  recommendation  (1)   Link  from  MBA  related  website  (such  as  TOP  MBA  schools  of  USA)  (2)   You  are  an  alumnus  of  UConn  undergraduate  and  plan  to  pursue  a  MBA  degree  (3)   You  are  an  alumnus  of  UConn  graduate/PHD  and  plan  to  pursue  a  MBA  degree  (4)   You  plan  to  get  dual  degree  in  your  major  and  MBA  (5)   Others  (6)  ____________________     Q15  Please  check  the  UConn  MBA  website:  http://www.business.uconn.edu/ftmba/;  then   indicate  your  agreement  with  each  of  the  following  statement.     Strongly   Disagree   (1)   Disagree   Somewhat   (2)   Disagree   (3)   Neither   Somewhat   Agree   Agree  (5)   nor   Disagree   (4)   Agree   (6)   Strongly   Agree   (7)   UConn   MBA   website   displays   visually   pleasing   design   (1)                 It  is  easy   for  me                
  11. 11. to   become   skilful  at   using   UConn   MBA   website   (2)   Learning   to   operate   UConn   MBA   website   is  easy   for  me   (3)                 The   display   pages   within   UConn   MBA   website   are  easy   to  read   (4)                     Q16  Please  check  the  Uconn  MBA  website:  http://www.business.uconn.edu/ftmba/    ;then   indicate  your  agreement  with  each  of  the  following  statement.     Most   information   in  UConn   Strongly   Disagree   Somewhat   Disagree   (2)   Disagree   (1)   (3)         Neither   Somewhat   Agree   Strongly   Agree   Agree  (5)   (6)   Agree   nor   (7)   Disagree   (4)          
  12. 12. MBA   website  I   want  is   well-­‐ updated  (1)   UConn   MBA   website   adequately   meets  my   information   needs  (2)                 I  know  the   way  to   navigate   and  find   information   in  UConn   MBA   website  (3)                 I  can   interact   with  UConn   MBA   website  in   order  to   get   information   for  my   specific   needs  (4)                 UConn   MBA   website   allows  me   to  interact   with  it  to   receive   information   (5)                
  13. 13.     Q17      Please  check  the  UConn  MBA  website:  http://www.business.uconn.edu/ftmba/;  then   indicate  your  agreement  with  each  of  the  following  statement.     Strongly   Disagree   (1)   Disagree   Somewhat   (2)   Disagree  (3)   Neither   Agree  nor   Disagree  (4)   Somewhat   Agree  (5)   Agree  (6)   Strongly   Agree   (7)   The  language  used  in  the   current  UConn  MBA   website  creates  a  strong   positive  image  of  the   school  (1)                 After  reading  the  message   on  the  UConn-­‐MBA   website  “UConn  takes  you   farther”  I  feel  that,  “I   want  to  be  in  UConn  MBA   program.”  (2)                 The  focus  of  “Experiential   Learning”  is  attractive  for   me  to  apply  for  UConn   MBA  (3)                 Adding  alumni  or   representatives  videos   will  give  me  a  clear  idea   about  the  student  life  in   UConn  (4)                 Adding  mobile  App  for   UConn  MBA  website  will   be  a  good  idea  (5)                 Showing  a  live  telecast  of   UConn  campus  will  be  a   good  way  to  know  the   residential  life  (6)                 Watching  class  video  clips   online  will  give  me  a  clear                
  14. 14. understanding  about   UConn  MBA  program  (7)   More  information  about   residential  life  using  live   videos/  videos  showing   different  hostel  facilities   with  interviews  of  on-­‐ campus  students  will  help   students  to  better   visualize  the  lifestyle  in   UConn  (8)                     Q18      Please  check  the  UConn  MBA  website:  http://www.business.uconn.edu/ftmba/    ;   then  Indicate  the  level  of  agreement  of  “Using  following  features  will  make  UConn  MBA   website  more  attractive”.     Strongly   Disagree   (1)   Disagree   (2)   Somewhat   Disagree   (3)   Neither   Agree  nor   Disagree   (4)   Somewhat   Agree  (5)   Agree  (6)   Strongly  Agree  (7)   Flash  (including   animation  features)   (1)                 Live  recording  of  on-­‐ campus  life  (2)                 More  colorful  tabs   (3)                 Catchy  font  (4)                 Changing  the   message  (Current:   UConn  takes  you   farther)    (5)                 More  appealing   language  (6)                
  15. 15.     Q19      Please  check  the  Uconn  MBA  Application   webpage:  http://www.business.uconn.edu/cms/p960      ;  then  indicate  your  agreement   with  each  of  the  following  statement.     Strongl y   Disagre e  (1)   Disagre e  (2)   Somewh Neithe at   r  Agree   Disagree   nor   (3)   Disagre e  (4)   Somewh at  Agree   (5)   Agre Strongl e  (6)   y   Agree   (7)   Online  system  makes   application   procedure  easier  for   me  (1)                 Individuals  get  help   from  MBA  office  to   complete  application   procedure  (2)                 I  need  an  application   reminder  email  to   remind  me  of  next   steps  (3)                 UConn  MBA   webpages  of   application  are  easy   for  me  to  read  and   catch  main  points  in   each  segment  (4)                 It  would  be  helpful   for  me  to    obtain   detailed  information   about  UConn  MBA   website  by   contacting   Ambassadors/Diplo mats  of  my  home   country/hometown                
  16. 16. (5)   MBA  application   specific   Facebook/Twitter   pages  make  my   decisions  easier  (6)                   Q20  Instead  of  current  message  “UConn  MBA  takes  you  farther  in  your  life  and  your   career”,  which  other  messages  do  you  prefer?   UConn  takes  you  higher  in  your  career  (1)   Learn  *  Lead  *  Innovate  *  Accelerate  (2)   You  can  think  of  any  other  good  message  (open  for  answer):  (3)  ____________________     Q21  Do  you  have  any  suggestion  to  enhance  current  MBA  website  other  than  those   mentioned  in  the  survey?       Q22  You  are.   US  citizen/  Permanent  Resident,  CT  resident     (please  enter  your  Zip  Code)  (1)  ____________________   US  citizen/  Permanent  Resident,  Non-­‐CT  resident     (please  enter  your  Zip  Code)  (2)  ____________________   An  international  student.  Please  specify  home  country  (3)  ____________________     Q23  Gender   Male  (1)   Female  (2)   Q25  Marital  status     Single  (1)    
  17. 17. Married  (2)   Married  with  children  (3)   Living  with  partner  (4)   Divorced/  Separated  (5)   Widowed  (6)     Q26  Years  of  work  experience       Q29  Your  age  in  years     Year   (1)   18   19     (1)   (2)       -­‐         -­‐     61   62   63   64   65   (44)   (45)   (46)   (47)   (48)                   Q25  Marital  status     Single  (1)   Married  (2)   Married  with  children  (3)   Living  with  partner  (4)   Divorced/  Separated  (5)   Widowed  (6)     Q26  Years  of  work  experience       Year   0   1   2   50   51   (1)   (2)   (3)   (51)   (52)             -­‐   -­‐   -­‐         55   56   57   58   (56)   (57)   (58)   (59)          
  18. 18. (1)         Q28  Undergraduate  specialization   Business  related  (1)   Social  Science  (2)   Engineering/IT  related  (3)   Law  (4)   Pharmacy/Medical  (5)   Other  (6)  ____________________                                    
  19. 19. Appendix  D1     The  example  of  traditional  style:   Figure1:Vanderbilt  Owen  University                                                                                                                      Figure2:    Wake  Forest  University                                         Figure3:  Michigan  State  University                                                                                                                                Figure4:  Yale  School  of  Management                 Appendix  D  1   The  examples  of  colorful  style:   Figure5:    University  of  Washington/Foster                                                                                        Figure6:  New  York  University/Stern              
  20. 20. Figure7:  University  of  Missouri                                                                                                                                                         Appendix  D2.   Chart  1:    44.9%  of  survey  participants  agree  with  classy  website  than  brightly  website.                                                                                                                                                                                                                 Chart  2:    44.9%  of  survey  participants  agree  with  classy  website  than  brightly  website.                                                                                                                                                                                                                
  21. 21. Appendix  D3:                       Appendix  D4:   Figure1:  Georgetwon  University  embades  Videos  on  the  front  page  to  show  the  students  and  staff  experiences.               Figure2:  Uiversity  of  Illinois  at  Urbana  Champaign  puts  the  student  life  videos  on  the  front  page.                      
  22. 22. Figure3:  Harvard  Business  school  puts  the  videos  on  the  front  page  to  show  student  experiences  categoried  by   different  locations.                 Figure4:  NYU  Stern  puts  the  virtual  campus  tour  and  day  in  the  life  videos  on  the  front  page.                       Appendix  D5:     Chart  1:  38.8%  respondents  agree  that  watching  class  video  clips  online  will  give  them  a  clear  understanding   about  UConn  MBA  program                  
  23. 23. Chart2:Over  70%  of  the  respondents  agree  that  showing  a  live  telecast  of  UConn  campus  will  be  a  good  way  to   know  the  residential  life                   Chart3:  About  46.9%  participants  agree  that  using  live  recording  of  on-­‐campus  life  will  make  UConn  MBA  website   more  attractive                 Appendix  D6:     Figure1:  flash  pictures  on  NYU  Stern             Figure2:  flash  pictures  on  Ohio  State  University  (Fisher)          
  24. 24.   Figure3:  flash  pictures  on  MIT                  Appendix  D-­‐7                 Appendix  D8  a:     University of Ohio State * University of Washington/ University/ Connecticut Foster Fisher Vanderbilt Owen University MIT University of Iowa (Tippee School of Management) University of Wisconsin One of the top ten Experiential Learning schools for women Involved and Action-Based Learning Collaborative Community, Rigorous Curriculum, Leadership development, Global Perspective MIT Sloan community, student experience, and career support •Fastest payback •Ranking•Real World Learning World&class*academic* atmosphere,*opportunity*to* access*to*leaders,*ethical*and* sustainable*education,* diversity*study*body,* specializations Rice University Wake Forest Jones Graduate University School of Business Boston University Temple University/Fox Business School Babson University Michigan State University/ Broad Northeastern University MBA Career Management Center through Hire a MBA Not specified Entrepreneurial approach to business problem, Integrated curriculum, Corporate connections The program doesn't mention any specific points. But it does have other dual degree within MBA program, such as Health sector MBA and Public & Nonprofit MBA. Entrepreneurship, health sector management, IT management. The MBA program lists itself with Wharton School as great Bschool in PA area. Entrepreneurial Thought and Action. Managing for Value Creation. Creating and Sustaining. Organizational Effectiveness. Growing and Creating New. Businesses in a Globally Connected Environment. A fast track to success, Education with a global focus, and Interactive, experiential learning Focus*your*career/Build*on* your*experiences/Learn*to* lead George washington University University of Illinois-Urbana Champaign University of Purdue University Missouri/Trulas Krannert School of ke Management Harvard Business School Yale School of Management NYU Stern School of Business Management across Business function MBA in advanced management, Healthcare 20 specializations management & General MBA Focus*on*new*frontier* markets*where*real* They%focus%on%flexible% world*is*going*to* curriculum,% happen,*opportunities* experience%learning,% to*attend*events,*brings* joint%degree,%high9 the*same*research*and* impact%scholarships,% database*to*every* and%international% course,*broadens*your* immersion%program.% thinking*and*exports* you*to*new*ideas.*** They%focus%on% entrepreneurial% ventures,%explore% marketing%analytics,% global%perspective,% Operations & Supply and%the%warren% chain management Buffett%connection.%  
  25. 25. Appendix  D8-­‐b.  Map  showing  hiring  companies  in  the  vicinity  of  UConn                       Appendix  D9   a.                                                                                                                                                                                                                    b.                     c.  Table:  Great  message  samples   Vanderbilt Owen University University of Iowa (Tippee School of Management) Your potential. Our promise. Broad perspective, I³: Integrity Global, Rigorous, Innovation Impact Practical, Leadership and excellence Yale School of Management University of Missouri/Trula ske Choose to thrive  
  26. 26. Figure  D10   a:                     b  :  UConn  MBA  website’s  structure                        c:  Temple  University  website’s  structure                
  27. 27. d:  MIT  website’s  structure                       e:  Michigan  State  University  website’s  structure                       Appendix  D  11   a:  Fisher  adopts  both  following  and  sharing  social  media  link  in  the  website        
  28. 28. b:  Rice  puts  their  social  media  button  in  the  bottom  of  the  page     c:  Harvard  categories  each  social  media  by  differ  purposes                 d:  People  attitude  toward  social  media  link  in  website                          
  29. 29. e:  People  attitude  toward  sharing  MBA  information  on  their  social  media  platform                   Appendix  D12   a.    UConn  contact  information                                                                                        b.  GWU  contact  information           c.  Foster  online  respond  system                
  30. 30. d.                   e.  Fisher  MBA  has  an  integral  contact  methods  box                 Appendix  D13   a  :  Success  stories  example-­‐Purdue                                b:  Success  stories  example-­‐Vanderbilt                    
  31. 31. Appendix  D14   a.  Foster  Hiring  firm  lists                                                                  b.  Yale  Alumni  resources                           c:  George  Washington  University  Online  Career  resources  system                          
  32. 32. Appendix  D15   a.  Tippie  MBA  has  News                   Appendix  D16   a:  Rice-­‐Student  life  Videos                   b.  Rice-­‐Student  life  photos                
  33. 33. c:  Maryland-­‐Students  Ambassadors                         d:  UIUC-­‐Detail  information  of  student  life                                
  34. 34. Appendix  E1:     Null  Hypothesis   The  academic  program  is  equally  important  or  less  important  for  local   students  than  for  non-­‐local  students   Alternative   hypothesis   The  academic  program  is  more  important  for  local  students  than  for   non-­‐local  students   Scale   d.v.-­‐  (Q8_1)the  importance  rank  of  Academic  program  (ordinal  scale)   i.v.-­‐  (Q22)  where  students  come  from(nominal  scale)   Test   Chi-­‐square  test   Confidence  level   90%  confidence  level   95%  confidence  level   Rejection  rule   p-­‐value  (0.041)  <  Alpha(0.1)   p-­‐value  (0.041)<  Alpha  (0.05)   Conclusion   The  rank  of  importance  of  Academic  program  does  depend  on  where   student  come  from.   Percentage  (70.6%)  of    the  students  from  Connecticut  rank  academic   program1  significantly  (p  =  0.041)  more  than  percentage  (50.6  %)  of   students  from  non-­‐Connecticut  and  percentage  (53.6%)  of  students   from  other  countries   Managerial   Implications   Any  improvement  on  academic  program  would  be  more  effective  for   Connecticut  students  than  from  non-­‐local  students.  One  possible   reason  for  this  behavior  could  be  that  international  or  out  of  state   students  have  many  other  preferences  such  as  living  facilities,  getting   into  the  school  itself,  job  opportunities,  getting  into  US,  etc.     Appendix  E2:   Null  Hypothesis   There  is  no  relationship  between  age,  work  experience  and  the   percentage  of  time  spent  on  student  life  section  in  MBA  website   Alternative   hypothesis   There  is    relationship  between  age,  work  experience  and  the   percentage  of  time  spent  on  student  life  section  in  MBA  website   Scale   d.v.-­‐  (Q7_3)  Allocate  100  points  amongst  the  following  parts  in   MBA  website  browsing  based  on  time  spent  before  you  apply  the   program.  ____student  life.(ratio  scale)  
  35. 35. i.v.-­‐  (Q26)  years  of  work  experience  (ratio  scale)                  (Q29)  your  age  in  years  (ratio  scale)   Test   Multiple  regression   Confidence  level   90%  confidence  level   Rejection  rule   P-­‐value(0.000,  0.062,  0.071)  <  alpha(0.1)   Conclusion   There  is  relationship  between  age,  work  experience  and  the   percentage  of  time  spent  on  student  life.   the  percentage  of  time  spent  on  student  life  =  27.092  -­‐  1.403  *Age  +   1.568  *  work  experience   Managerial   Implications   1. Students  who  are  older  but  do  not  have  many  years   working  experience  will  spent  less  on  student  life.   2. Almost  10%  of  viewing  of  student  life  section  is  dependent   on  age  and  work  experience  of  student  population.  Hence   by  making  the  student  life  section  more  attractive,  we  can   bring  a  more  competitive  candidate  to  UConn  (Assuming   that  the  make  or  break  decision  is  guided  by  this  10   percentage  points  in  many  cases)   Variables Entered/Removed Model i Variables Entered d 1 Variables b Removed work experience, Age Method . Enter a m e n s i o n 0 a. All requested variables entered. b. Dependent Variable: 100 points amongst Student lifes Model Summary
  36. 36. Model Adjusted R R d 1 Std. Error of the Square Estimate R Square .314 a .098 .048 10.11104 i m e n s i o n 0 a. Predictors: (Constant), work experience, Age ANOVA Model 1 Sum of Squares Regression b df Mean Square 401.300 2 200.650 Residual 3680.393 36 4081.692 Sig. 1.963 .155 a 102.233 Total F 38 a. Predictors: (Constant), work experience, Age b. Dependent Variable: 100 points amongst Student lifes Coefficients a Model Standardized Unstandardized Coefficients B 1 Coefficients Std. Error (Constant) 27.092 -1.403 .728 1.568 t 5.618 Age Beta .842 work experience Sig. 4.822 .000 -.557 -1.928 .062 .538 1.862 .071 a. Dependent Variable: 100 points amongst Student lifes   Appendix  E3:   call MBA offic e follow from Faceboo k follow from Twitte r follow from YouTub e follow from Google + follow from LinkedI n follow throug h Email Valid N online communicati on 49 49 49 49 49 49 49 49 Missin g 17 17 17 17 17 17 17 17
  37. 37. Mean 4.61 5.9 4.65 3.63 4.67 4.04 4.78 5.82 Median Std. Deviation Range 5 1.69 3 6 6 5 4 5 4 5 6 0.872 1.702 1.811 1.688 1.881 1.598 1.167 4 6 6 6 6 6 5                          

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