UConn Athletics Social Media Platforms Survey
1. Objective:
Target group of the survey are UConn Huskies fans who use soci...
3. Survey questions & time consumption for survey completion:
Part A
Q1 Are you a UConn Huskies fan?
____ Yes
____ Maybe
_...
____Mobile App
____World of mouth
____Other (Please specify)__________________________
Q6 What kind of features do you pre...
Q8 Imagine when you are at a UConn game, there is photo technology that can take a panoramic
(360 degree) photograph of al...
Q13 Can you suggest any regional or local business(es) you would like to see participate in a
coupon or free game ticket p...
Part B
Time consumption for survey completion:
Upcoming SlideShare
Loading in …5
×

UConn Athletic Survey Report

232 views

Published on

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

UConn Athletic Survey Report

  1. 1. UConn Athletics Social Media Platforms Survey 1. Objective: Target group of the survey are UConn Huskies fans who use social media platforms to obtain their feedback on different features, especially those affiliated with sponsorship activities. The goal is to collect at least 7,000 responses from Huskies fans with a 90% or more completion rate. Survey results could help the UConn Athletic Department to understand fan opinions toward features on Husky Social Media pages as they apply to specific demographic groups. This could help UConn Athletics enhance their sponsorship strategy to offer compelling evidence to sponsors regarding their ability to engage with UConn fans. 2. Distribution: The Agency team recommends using both the UConn Huskies Official Facebook Page and UConn Official Facebook Page as main distribution platforms. These two platforms can easily reach out to our target respondents -Huskies fans who use social media. There are 57,197 fans on Huskies’ Facebook and 39,902 on UConn’s Facebook. We assume the response rate to exceed 20%, to meet the goal of 7,000, when we subtract users that like both pages. We can also implement a survey incentive, for example such as all respondents have a chance to win free tickets for Men’s basketball game if that will not affect the quality of results. Husky Fans Social Media Users *Target Survey Respondents
  2. 2. 3. Survey questions & time consumption for survey completion: Part A Q1 Are you a UConn Huskies fan? ____ Yes ____ Maybe ____ No If the answer to this question is “No” then survey ends here for that respondent. Q2 Which UConn Husky sport(s) do you follow? (Multiple Answer) ____ Men's Baseball ____ Men's Basketball ____Men's Football ____Men's Soccer ____Women's Basketball ____Women's Lacrosse ____Women's Softball ____Women's Volleyball ____Other (Please specify) ______________________ Q3 How many Huskies’ events (official games) have you attended in the past year? ____0 ____1-5 ____5-10 ____10 or more Q4 Which UConn Huskies social media do you follow? (Multiple Answer) _____ Facebook _____ Twitter _____ Pinterest _____ YouTube _____ No, I don't follow any UConn Huskies' social media Q5 Which information source do you use to obtain information about Huskies sports that you follow (such as ticket sales, event details or game schedule) ? ____Huskies official website ____Huskies social media ____Newspaper
  3. 3. ____Mobile App ____World of mouth ____Other (Please specify)__________________________ Q6 What kind of features do you prefer to see on UConn Huskies' Social Media Websites? _____ Interesting Video (funny or make you laugh) _____ Behind Scene Video _____ Game Highlights Video _____ Player(s) Photo _____ Game Information _____ Updated News about Players _____ Live Game Photo _____ Fan Experience Photo _____ Other (Please specify)_____________________________ Q7 Please rate the effectiveness of different social media features that make you feel engaged with Huskies team(s) Very Ineffective Ineffective Neither Effective nor Ineffective Effective Very Effective Video of UConn team players performing community service □ □ □ □ □ Post coupon information from UConn Huskies' sponsors □ □ □ □ □ A digital game booklet where you can check game information and share it with friends □ □ □ □ □ To share your game experience photos on UConn Huskies Social Media Platform(s) □ □ □ □ □ Voting for the best player on a UConn team(s) □ □ □ □ □ Events to meet popular team player(s) □ □ □ □ □
  4. 4. Q8 Imagine when you are at a UConn game, there is photo technology that can take a panoramic (360 degree) photograph of all fans in the stadium. Would you be willing to tag yourself on the picture and share it on your social media platform such as Facebook, Twitter? Example: http://stadiums.in3sixty.com/gigapixel/nfl/colts/080111/ ____ Yes ____ No If the answer to this question is “No”, that participant will be directed to Q7. If the answer to this question is “Yes”, that participant will directed to Q8. Q9 Your answer to question # 7 is "No". Can you provide a brief reason why you are not willing to tag yourself on the photo and share on your website? _______________________________________ Q10 How do you feel if there was a chance to win free game tickets by visiting a specific store? (Note: For many promotions, no purchase is required) ____ It is a great opportunity ____ It doesn't matter to me ____ I don't like this kind of promotion event on Huskies’ Social Media sites ____ Other (Please specify) Q11 If UConn Huskies’ Facebook posts a coupon with discount price in a sponsor store, how do you feel about this? ____ It is great! ____ It doesn't matter to me ____ I don't like this kind of promotion event on Huskies Social Media site ____ Other(Please specify) Q12 Please rate your preference of the following situations: Very unlikely Unlikely Undecided Likely Very Likely How likely would you frequent an establishment or make a purchase for a specific product, such as a slice of pizza or a cup of coffee, if you could win free game ticket(s)? □ □ □ □ □ How likely would you use the coupon(s) posted on the UConn Huskies’ social media site? □ □ □ □ □
  5. 5. Q13 Can you suggest any regional or local business(es) you would like to see participate in a coupon or free game ticket promotion? Q14 Is there any additional feature other than existing ones that you would like to see on Husky Social Media websites? Demographic: Q15 Are you Male or Female? ____Male ____Female Q16 What is your age? ____Under 18 ____18-22 ____23-30 ____Over 30 Q17 Are you UConn Alumni? ____Yes ____No Q 18 Are you UConn Faculty or Staff? ____Yes ____No
  6. 6. Part B Time consumption for survey completion:

×