Search Engine Optimization for E-commerce Sellers


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Ruby Lane shares 10 tips for e-commerce sites to improve their SEO.

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Search Engine Optimization for E-commerce Sellers

  1. 1. Online Stores……should be attractive to both shoppers and “spiders”.
  2. 2. When Search Engine Spiders or Crawlers View Your Shop Presentation Favorably,Your Items Land Higher inOrganic Search Results.
  3. 3. 10 Tips for SEO1. Shop Name 6. Add Items2. Shop URL 7. Content is King3. Item Titles 8. Include Buyer4. NO Keyword Testimonials Spamming 9. Add Links5. Item 10. Multiple Item Descriptions Photos
  4. 4. 10 Tips for SEO Research indicates: Search Engines only crawl the first 66 letters in a title or shop name.
  5. 5. 10 Tips for SEO Research indicates: Search Engines will favor search results with less than 70 letters over those that are cut off.
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  7. 7. Salviati Murano Art-glass Snail 1930sNaturaltitles no longer than 70 charactersImportant keywords at the beginning
  8. 8. 10 Tips for SEO Adding Guessing Including keywords at the incorrect unrelated identity of category to the item an item listings
  9. 9. Star Flower Strawberry Dish & Stand:Royal Venton c1930 A very fine vintage English pottery drainer dish for strawberries with its original stand by John Steventon of Burslem, Staffordshire. Moulded with relief star flowers and with petal •Well written shape rims, both pieces are beautifully painted with pink and soft greens on a blush glaze. The dish stands on three curl scroll feet. The firm was first established in 1897 and pottery was •Natural style produced until the mid 1930s, usually quoted as ending in 1936. Some books though have stated an earlier date of 1934. It is •Relevant keywords believed that the name of Royal Venton came about following a purchase by a member of the Royalty at an Ideal Homes •Search engines exhibition. Fully marked to base and signed by the artist designer Von Phillips. Hand painted pattern no A192M in black close to appear to favor foot rim of stand. A very attractive set which makes a wonderful display piece. Size: Stand 8.25" (21cm) diameter. Drainer dish 2.5" (6.5cm) high x 8.25" (21cm) diameter. Condition: Very good. There is no damage. longer descriptions
  10. 10. Search engines don’tfavor sites that areSTAGNANT.
  11. 11. 10 Tips for SEO
  12. 12. Then…
  13. 13. Now…
  14. 14. 10 Tips for SEO Quality content includes well written information about:  Yourself  Your business  Your items
  15. 15. 10 Tips for SEOSearch engines “Thanks for therank sites higher lovely rhinestone belt. Such speedywhen they have shipping was muchfresh and appreciated!”updated buyer Taratestimonials.Include them inyour About Ussection of yoursite home page.
  16. 16. 10 Tips for SEO Search engines value quality inbound links from other sites. You should exchange links with other quality sites. Ruby Lane makes it easy with the Favorite Links tool under Edit Shop Info on the Shop Owners’ Home Page.
  17. 17. Appreciated by shoppers and spiders.
  18. 18. 10 Tips for SEO Follow these 10 tips to set up your ecommerce site for Search Engine Optimization to help you achieve success as an ecommerce business owner.
  19. 19. Shop or Sell With Us Antiques & Art Vintage Collectibles