5 Myths About Selling Online

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Ruby Lane offers a reality checklist for 5 myths associated with selling online. An online marketplace for antiques and art, vintage collectibles, and jewelry, Ruby Lane has more than a decade of experience in online sales. Offering the best customer service makes Ruby Lane a top choice for both buyers and sellers.

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5 Myths About Selling Online

  1. 1. A Reality Checklist
  2. 2. Open a Shop Online Turn your passion into a money making venture.
  3. 3. “Nothing to it, right?”Fill my shop Shoppers will Money willwith beautiful arrive at my flow and life items virtual door will be good
  4. 4. Reality CheckTurning your passion into profits will take work resources knowledge
  5. 5. "IF I HANG OUT MYSHINGLE, THE VISITORSWILL RUSH IN."Myth #1
  6. 6. Reality Check Attract customers who are You need interested in the to do product you are selling.marketing to attract visitors to your shop.
  7. 7. Low Cost Marketing  Promote your shop on Social Media Sites  Regular Email Updates to customers  Register with Open Directory Project  Exchange Reciprocal Links with other websites
  8. 8. Paid Marketing Pay-per-click Banner ads Flyersor business cards to everyone you know and meet and in shipments to customers
  9. 9. "CUSTOMERS DONTCARE WHO THEY AREBUYING FROM."Myth #2
  10. 10. Who would you buy from? “Ghost Seller” “Credible person”with contact information
  11. 11. Establish an Online IdentityWrite up an explanation of your „business‟ selfInclude a photo of your shop or yourself at work inyour studio
  12. 12. Develop a business logoPrint business cardsSet up a business phone linePresent either a physical address or a PO BoxCreate a Professional Image
  13. 13. "I DONT NEED TO KNOWANYTHING ABOUT WHATI AM SELLING."Myth #3
  14. 14. Titles & Descriptions Features What is it? Who made it? Colors and dimensions Age and Marks (if applicable) Other distinguishing features Benefits What an item will do for the buyer or their environment
  15. 15. “People Buy Benefits.”A well presented item makes aconnection to the buyer.
  16. 16. "ANY OLD PICTUREWILL DO."Myth #4
  17. 17. Reality CheckIn the online If words matter in the online world,world, customerscannot: then photos matter more.Touch the itemFeel the weightView it from allanglesInspect fornicks andscratches
  18. 18. Produce Photos that Sell Take a variety of shots Ensure that the item is in focus Use proper lighting
  19. 19. "I SELL ONLINE, BUT NOONE EXPECTS ME TO BEHERE ANSWERINGQUESTIONS 24/7."Myth #5
  20. 20. Reality Check No one likes to be kept waiting.
  21. 21. Provide Excellent Customer Service Reply promptly to emails Pack professionally Ship quickly Entice customers to come back
  22. 22. Shop or Sell With Us Antiques & Art Vintage Collectibles Jewelrywww.rubylane.com

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