Social Media Strategy Workshop

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Social Media Strategy Workshop

  1. 1. Social Media Marketing Strategy BizAcademy 2010 Ruby Ku March 17, 2010
  2. 2. A little about me… > CGI > Botswana > Waterloo
  3. 3. Before we begin... Play video: http://www.youtube.com/watch?v=6ILQrUrEWe8
  4. 4. Part 1. What Matters Part 2. 10-Step Guide Part 3. Group Exercise
  5. 5. Part 1. What Matters
  6. 6. social media ≠ marketing strategy
  7. 7. social media = a catalyst to marketing strategy
  8. 8. Marketing 101 Story Presence Accessibility Connection Research Cost
  9. 9. Marketing 101 Story Presence Accessibility Connection Research Cost catalyst Story Presence Accessibility Connection Research Cost
  10. 10. charity: water // success story Play video: http://www.charitywater.org/media/videos/
  11. 11. charity: water // homepage learn learn learn learn
  12. 12. charity: water // homepage act act act
  13. 13. charity: water // blog
  14. 14. charity: water // community conversation education promotion
  15. 15. charity: water // e-newsletter
  16. 16. charity: water // Twestival 1 single night 202 cities around the world $250,000 USD with numbers continuing  Clean water for over 17,000 people
  17. 17. Social media done right is a very powerful tool . But you need a plan .
  18. 18. Part 2. Social Media Strategy in 10 Steps/
  19. 19. 1. What’s your story?
  20. 20. 2. What’s the call to action?
  21. 21. 3. Who’s leading?
  22. 22. 4. What content will you generate?
  23. 23. 5. Which social networks will you publish on?
  24. 24. 6. Who are the influencers?
  25. 25. 7. Listen
  26. 26. 8. Interact
  27. 27. 9. Measure
  28. 28. 10. Repeat (x1000000)
  29. 29. Part 3 – Exercise: Group 1 - Step 1-3 Group 2 - Step 4-6
  30. 30. Ongoing Exercise: Everybody - Step 7-10
  31. 31. For how-to guide: Email [email_address]
  32. 32. Ruby Ku http://rubyku.com rubyku85@gmail.com http://www.twitter.com/rubyku http://www.facebook.com/ruby.ku Questions?

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