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Don't Push the River, It Flows by Itself with Ruby Sinreich
MySpace and Facebook didn’t invent social networks
We already have social networks
We already have “social marketing” too Budapest, 3/20/04 (AP Photo/Bela Szandelszky)
This is about having the power to use and organize our own networks for our own purposes <ul><ul><li>In other words: we do...
What makes networks into “swarms? ” Network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up ...
<ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sha...
Strong social ties <ul><li>Personal relationships </li></ul><ul><li>Trust </li></ul><ul><li>Awareness </li></ul>
Meetups http://environment.meetup.com/
Online social networks
Film Trust
How can you build... <ul><li>Strong social ties? </li></ul><ul><li>Personal relationships </li></ul><ul><li>Trust </li></u...
Common story <ul><li>Shared values  </li></ul><ul><li>Collective narrative </li></ul>
Obama in 30 Seconds After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazi...
Collective editing, hive mind?
Friends for Peace www.friendsforpeace.org  &  www.sorryeverybody.com
How can you build... <ul><li>Common story </li></ul><ul><li>Shared values  </li></ul><ul><li>Collective narrative </li></ul>
Dense communication grid <ul><li>Online & offline </li></ul><ul><li>For example </li></ul><ul><ul><li>Blogs </li></ul></ul...
The community feeds (eats?) itself
Blogs build community, not just online http://www. dailyKOS .com
Yearly Kos in person & online
How can you build... <ul><li>Dense communication grid </li></ul><ul><li>Online & offline </li></ul><ul><li>For example </l...
Culture of sharing <ul><li>Data, information </li></ul><ul><li>Skills & expertise </li></ul><ul><li>Money </li></ul><ul><l...
Sharing knowledge http://en.wikipedia.org/wiki/Climate_change
MemoGate How do we get this to CBS?
Distributed action
How can you build... <ul><li>Culture of sharing </li></ul><ul><li>Data, information </li></ul><ul><li>Skills & expertise <...
Network awareness <ul><li>Feeling like a member </li></ul><ul><li>Knowing what the network is for </li></ul>
Flash mobs
Global protests London -Daily Mail San Francisco -New York Times “Olympic Torch Route Changed in San Francisco”
Metaverse too
How can you build... <ul><li>Network awareness </li></ul><ul><li>Feeling like a member </li></ul><ul><li>Knowing what the ...
Twitter: socialblogsharingmobilenetwork www.twitter.com  &  www.twittervision.com  &  www.quotably.com  & www.tweetvolume....
Change.org
One more time… <ul><ul><li>Strong Social Ties </li></ul></ul><ul><ul><li>Common Story </li></ul></ul><ul><ul><li>Dense Com...
Questions? Ruby Sinreich lotusmedia.org/5things
Bonus slide: Network structures http://www. webopedia .com/quick_ref/topologies.asp   hierarchical star/hub tree (hubs of ...
Bonus slide: A few examples/links <ul><li>Fellowship of Reconciliation  experiments with social media: </li></ul><ul><li>F...
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Dont Push the River, It Flows by Itself

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Helping activists and organizations understand and develop strategies that empower their supporters and build effective movements through network-centric advocacy.

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Dont Push the River, It Flows by Itself

  1. Don't Push the River, It Flows by Itself with Ruby Sinreich
  2. MySpace and Facebook didn’t invent social networks
  3. We already have social networks
  4. We already have “social marketing” too Budapest, 3/20/04 (AP Photo/Bela Szandelszky)
  5. This is about having the power to use and organize our own networks for our own purposes <ul><ul><li>In other words: we don’t need no steenkin’ marching orders. </li></ul></ul>
  6. What makes networks into “swarms? ” Network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. Web 2.0 a.k.a. social networking a.k.a. Cluetrain marketing a.k.a. grassroots organizing etc… It doesn’t matter what you call it.
  7. <ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sharing Culture </li></ul><ul><li>Network Awareness </li></ul>Five aspects of effective networks Props to Marty Kearns @ netcentriccampaigns.org
  8. Strong social ties <ul><li>Personal relationships </li></ul><ul><li>Trust </li></ul><ul><li>Awareness </li></ul>
  9. Meetups http://environment.meetup.com/
  10. Online social networks
  11. Film Trust
  12. How can you build... <ul><li>Strong social ties? </li></ul><ul><li>Personal relationships </li></ul><ul><li>Trust </li></ul><ul><li>Awareness </li></ul>
  13. Common story <ul><li>Shared values </li></ul><ul><li>Collective narrative </li></ul>
  14. Obama in 30 Seconds After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, &quot;Obamacan.&quot; Over 100,000 people have already seen it online, but we need your help to air &quot;Obamacan&quot; on TV. Can you chip in? Because there were so many deserving ads submitted, we also want to honor these other, award-winning ads. www.obamain30seconds.org & www.bushin30seconds.org
  15. Collective editing, hive mind?
  16. Friends for Peace www.friendsforpeace.org & www.sorryeverybody.com
  17. How can you build... <ul><li>Common story </li></ul><ul><li>Shared values </li></ul><ul><li>Collective narrative </li></ul>
  18. Dense communication grid <ul><li>Online & offline </li></ul><ul><li>For example </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>Phone & SMS </li></ul></ul><ul><ul><li>Face-to-face </li></ul></ul>
  19. The community feeds (eats?) itself
  20. Blogs build community, not just online http://www. dailyKOS .com
  21. Yearly Kos in person & online
  22. How can you build... <ul><li>Dense communication grid </li></ul><ul><li>Online & offline </li></ul><ul><li>For example </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>Phone & SMS </li></ul></ul><ul><ul><li>Face-to-face </li></ul></ul>
  23. Culture of sharing <ul><li>Data, information </li></ul><ul><li>Skills & expertise </li></ul><ul><li>Money </li></ul><ul><li>Space </li></ul>
  24. Sharing knowledge http://en.wikipedia.org/wiki/Climate_change
  25. MemoGate How do we get this to CBS?
  26. Distributed action
  27. How can you build... <ul><li>Culture of sharing </li></ul><ul><li>Data, information </li></ul><ul><li>Skills & expertise </li></ul><ul><li>Money </li></ul><ul><li>Space </li></ul>
  28. Network awareness <ul><li>Feeling like a member </li></ul><ul><li>Knowing what the network is for </li></ul>
  29. Flash mobs
  30. Global protests London -Daily Mail San Francisco -New York Times “Olympic Torch Route Changed in San Francisco”
  31. Metaverse too
  32. How can you build... <ul><li>Network awareness </li></ul><ul><li>Feeling like a member </li></ul><ul><li>Knowing what the network is for </li></ul>
  33. Twitter: socialblogsharingmobilenetwork www.twitter.com & www.twittervision.com & www.quotably.com & www.tweetvolume.com & Etc. All things to all people?
  34. Change.org
  35. One more time… <ul><ul><li>Strong Social Ties </li></ul></ul><ul><ul><li>Common Story </li></ul></ul><ul><ul><li>Dense Communication Grid </li></ul></ul><ul><ul><li>Sharing Culture </li></ul></ul><ul><ul><li>Network Awareness </li></ul></ul>
  36. Questions? Ruby Sinreich lotusmedia.org/5things
  37. Bonus slide: Network structures http://www. webopedia .com/quick_ref/topologies.asp hierarchical star/hub tree (hubs of hubs) ring mesh
  38. Bonus slide: A few examples/links <ul><li>Fellowship of Reconciliation experiments with social media: </li></ul><ul><li>Flickr </li></ul><ul><ul><li>Iran photo </li></ul></ul><ul><li>Change.org </li></ul><ul><ul><li>Change.org on Facebook </li></ul></ul><ul><li>Facebook “page” </li></ul><ul><ul><li>Causes on Facebook </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Conversations on Quotably </li></ul></ul>

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