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Web 2 0 presentation - #w2e, w2e


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September 28th, 2010 Web 2.0 Presentation. Creating and Sustaining Winning "Fan Pages" on Facebook

Published in: Business

Web 2 0 presentation - #w2e, w2e

  1. 1. <ul><li>Creating and Sustaining Winning “Fan pages” on Facebook </li></ul>
  2. 2. Facebook Ads Incentives Website Conversions
  3. 3. Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.
  4. 4. Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches
  5. 5. Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.
  6. 6. Making The Most of Your Page <ul><li>VS </li></ul>
  7. 7. Announcing Your Page <ul><li>Gets lost in your facebook mail </li></ul>The usual way suggest to friends Gets lost in your Facebook mail
  8. 8. Announcing Your Page Send them an email directly
  9. 9. Applications & App Providers
  10. 10. Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.
  11. 11. Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.
  12. 12. Applications - ShopTAB Add products right into your Facebook page.
  13. 13. Applications- Wildfire
  14. 14. Applications- Reveal – Non Reveal Tabs Non Fan Fan
  15. 15. Facebook Ads – Paid Media
  16. 16. Facebook Ads – Paid Media By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign
  17. 17. Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign
  18. 18. Facebook Insights
  19. 19. Earned Media: What is Engagement on Facebook? <ul><li>Educational </li></ul><ul><li>Entertaining </li></ul><ul><li>Exclusives </li></ul>
  20. 20. What’s the strategy here? What’s feeding your posts?
  21. 21. Is it just about you?
  22. 22. Case Study
  23. 24. 3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log
  24. 28. Results - Facebook <ul><li>Facebook Referring Traffic </li></ul><ul><li>Overall traffic to the site grew 40% for the month </li></ul><ul><li>Highest conversion rate of any referring or organic traffic – 3.74% </li></ul><ul><li>Over 800 Video Views, 522 new likes </li></ul>
  25. 29. @rubenq