Cisco partner - 4-2011


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Cisco partner - 4-2011

  1. 1. Ruben Quinones, Director of New Media April 1 st , Oslo Norway New Media for the B2B Cisco Partner Day
  2. 2. Social Media Twitter: @rubenq
  3. 3. Why Businesses Fail <ul><li>Assuming Social Media is a direct response vehicle </li></ul><ul><li>Underestimate investment of time </li></ul><ul><li>Failure to build a network and syndicate effectively </li></ul><ul><li>Don’t produce, or don’t produce enough content to fuel </li></ul><ul><li>social properties </li></ul><ul><li>Failure to synergize all existing media outlets </li></ul>Twitter: @rubenq
  4. 4. Whats In It for the B to B Provider? <ul><li>Social Influences Search Results </li></ul><ul><li>Resource Efficiency – Customer Service, Communication </li></ul><ul><li>Monitoring – Brand, Competitors </li></ul><ul><li>Reputation/Brand – Development, Management </li></ul><ul><li>Thought Leadership - Influencing </li></ul>Twitter: @rubenq
  5. 5. Lead Funnel – Search Vs. Social Puchase Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq
  6. 6. VS Intent Vs. Propensity Twitter: @rubenq
  7. 7. Are your skills, reputation, service found online? Do you leverage your offline efforts? Are you amplified? Are you present when you are not there? Twitter: @rubenq
  8. 8. Educational Entertaining Exclusivity Ingredients for Successful Social Campaigns Twitter: @rubenq
  9. 9. Reasons People “Unlike” Brands On Facebook Twitter: @rubenq
  10. 10. Twitter: @rubenq 1999 Google Search
  11. 11. Search Results Today Twitter: @rubenq
  12. 12. Social Influences Search Results First link is a case study, second two are from the “newsroom”, on site social tactics. Press Release Linkedin search result Twitter: @rubenq
  13. 13. Monitor your brand, competitors, search terms Twitter: @rubenq
  14. 14. Who Controls Your Message? Twitter: @rubenq
  15. 15. Twitter: @rubenq People are searching for your company and your name
  16. 16. Twitter: @rubenq
  17. 17. Twitter: @rubenq Its not just my name, 95% of users who come across my profile are not searching for my name
  18. 18. Twitter: @rubenq
  19. 19. Intelligence Gathering Twitter: @rubenq
  20. 20. Amplifying and Scaling Your Customer Service Twitter: @rubenq
  21. 21. Twitter: @rubenq
  22. 22. Twitter: @rubenq
  23. 23. Stay Front of Mind Twitter: @rubenq
  24. 24. How We Made Purchasing Decisions Twitter: @rubenq
  25. 25. How We Will Make Purchasing Decisions? Twitter: @rubenq
  26. 26. How Will We Decide Who We’d Like To Meet? Twitter: @rubenq
  27. 27. How Will We Decide Who Gets The Upgrade? Twitter: @rubenq
  28. 28. Getting Involved
  29. 29. Worth Participating? Twitter: @rubenq
  30. 30. Search & Social Integration: Landscape
  31. 31. Useful Tools
  32. 32. On The Go? Smartphone? News Rob
  33. 33. Action Items <ul><li>At a minimum, get a daily, weekly feed of your competition, brand name, relevant search terms and listen </li></ul><ul><li>Start participating in conversations / communities, Linkedin, Quora, Aardvark, formspring, etc </li></ul><ul><li>Evaluate a content marketing strategy </li></ul><ul><li>Once evaluating needs and frequency of content needed, develop social properties, and post comments. </li></ul><ul><li>Remember to be a mix of educational, entertaining, provide exclusivity </li></ul>
  34. 34. Thank You! @rubenq