Social Media Marketing Strategies for Non Profit, Social Development Programs Projects

1,736 views

Published on

This presentation was delivered during Ramon Aboitiz Foundation Inc. (RAFI)'s Young Minds Academy assembly last September 9, 2011.

"Social Media Marketing Strategies for Non-Profit, Social Development Programs and Projects" discusses effective strategies of the worlds most prominent social media movers. It also provides tried and tested strategies already implemented by the speaker.

For more information, please feel free to check www.rubenlicera.com or email me at info@rubenlicera.com

Published in: Business, News & Politics

Social Media Marketing Strategies for Non Profit, Social Development Programs Projects

  1. 1. Social Media Marketing Strategies FOR SOCIAL DEVELOPMENT PROGRAMS & PROJECTS Delivered on September 9, 2011 Young Minds Academy (Season 5) RAFI – Eduardo Aboitiz Development Studies CenterSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011 RESOURCE SPEAKERYoung Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center RUBEN B. LICERA, JR. Certified Internet Marketing Expert ruben@rlcomm.org www.twitter.com/rubenlicera FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  2. 2. CASE STUDY 1: STARBUCKS SLAP!SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS In October 2006, Oxfam kicked off an internationalDelivered on September 9, 2011Young Minds Academy (Season 5) campaign to encourage Starbucks and otherRAFI – Eduardo Aboitiz Development Studies Center roasters to engage with Ethiopia directly on the trademarking initiative. Since then, more than 96,000 supporters have called on Starbucks to sign a licensing agreement. Their emails, faxes, phone calls, postcards, and in-store visits helped bring global attention to the issue. CAMPAIGN: http://www.flickr.com/groups/starbucksphotopetition/ REFERENCE: http://www.oxfamamerica.org/search?SearchableText=starbucks FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  3. 3. CASE STUDY 1: SUCCESS FACTORSSTARBUCKS SLAP! • Simple, clear message • Easy to get involved • Leveraged existingSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS supporters& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center • Integrated campaign across multiple Social Media sites • Frequent updates FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  4. 4. OBJECTIVES DEFINITIONS OBJECTIVES SOCIAL MEDIA NEW REVOLUTION This talk will SOCIAL MOVERS 1 Recognize the impact of Social Media in the CASE STUDIES Philippines, and the world. ONLINE PRESENCE OTHER TIPS LONG TERM GOAL 2 Determine how social media can be used as a tool in social marketing 3SOCIAL MEDIA MARKETING STRATEGIES Cite tips in effective social media marketing,FOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS particularly for social developmentDelivered on September 9, 2011 programs/projectsYoung Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  5. 5. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST definition SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MARKETING is the systematic SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE application OTHER TIPS LONG TERM GOAL of marketing, alongSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS with other concepts& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center and techniques, to achieve specific behavioral goals for a social good. FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  6. 6. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST definition SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS SOCIAL MEDIA is people CASE STUDIES using tools (like blogs & ONLINE PRESENCE OTHER TIPS video) and sites (like LONG TERM GOAL Facebook & Twitter) toSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS share content and haveDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center conversations online. FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  7. 7. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST definition SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MEDIA SOCIAL MOVERS CASE STUDIES MARKETING is the use ONLINE PRESENCE of social media tools OTHER TIPS LONG TERM GOAL to attract attentionSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS and encourages& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center readers to share it with their social networks. SOURCE: Wikipedia. FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  8. 8. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center The NEW EMAIL MOBILE FOR MORE INQUIRIES: info@rlcomm.org +63 933 519 0220 revolution
  9. 9. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center The Philippines EMAIL FOR MORE INQUIRIES: info@rlcomm.org Internet Statistics MOBILE +63 933 519 0220
  10. 10. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: http://www.comscoredatamine.com/2011/06/the-philippines-spends-highest-share-of-time- FOR MORE INQUIRIES: on-social-networking-across-markets EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  11. 11. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: http://www.comscoredatamine.com/2011/03/top-facebook-markets-by-percent-reach FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  12. 12. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: FOR MORE INQUIRIES: http://www.comscore.com/Press_Events/Press_Releases/2011/3/Online_Banking_on_the_Rise_in_So EMAIL info@rlcomm.org utheast_Asia MOBILE +63 933 519 0220
  13. 13. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: http://blog.comscore.com/2011/01/e-commerce_in_asia_pacific.html FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  14. 14. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: http://blog.comscore.com/2011/01/e-commerce_in_asia_pacific.html FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  15. 15. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: http://blog.comscore.com/2011/01/e-commerce_in_asia_pacific.html FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  16. 16. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center SOURCE: http://www.comscoredatamine.com/2011/02/the-netherlands-leads-global-markets-in-twitter- FOR MORE INQUIRIES: reach/ EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  17. 17. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center Source: comScore.com Social Media Usage Statistics 2010 FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  18. 18. “The real value of social media is that it exponentially leveragesSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS word-of-mouth.”& PROJECTSDelivered on September 9, 2011 - John Haydon,Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center marketing consultant FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  19. 19. “Social media provides an architecture for participation, not just a new channel for more ofSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5) the same.”RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  20. 20. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  21. 21. Popular Social MoversSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  22. 22. Popular Social MoversSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  23. 23. Popular Social MoversSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  24. 24. Popular Social MoversSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  25. 25. Popular Social MoversSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  26. 26. Popular Social MoversSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  27. 27. CASE STUDY 2: DOLLARS FOR DARFURSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS The “Dollars for Darfur” Group on Facebook has& PROJECTS over 5,000 student members and raised almostDelivered on September 9, 2011Young Minds Academy (Season 5) $300,000 in 2007 to help stop the genocide inRAFI – Eduardo Aboitiz Development Studies Center Sudan. CAMPAIGN: http://www.facebook.com/group.php?gid=30105654210 REFERENCE: http://savedarfur.org/pages/dollars-for-darfur FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  28. 28. CASE STUDY 1: SUCCESS FACTORSDOLLARS FORDARFUR • Harnessed the power of young people • Used the right Social Media networksSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center • Easy to get involved • Incentives for top fundraisers FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  29. 29. CASE STUDY 3: EARTH HOUR Since 2008, Earth Hour Philippines has celebrated climate change solutions, ranking number one globally in terms of town and city participation for both 2009 and 2010. 1076 cities and municipalities switched off in 2010, while 647 population hubs did so in 2009. About 50 cities and towns switched off during theSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS country’s inaugural Earth Hour observance in& PROJECTS 2008.Delivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center Ten million Filipinos saved at least 611MWh of electricity during the 2009 switch-off alone – equivalent to a temporary shutdown of a dozen coal-fired power-plants. This year’s switch-off exceeded 2010 figures by 478 towns and cities. CAMPAIGN: http://www.earthhour.org/Homepage.aspx REFERENCE: http://www.wwf.org.ph/earthhour/ FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  30. 30. CASE STUDY 1: SUCCESS FACTORSDOLLARS FORDARFUR • Twitter, Facebook, blog, SMS, email, and Youtube Feeds • Participation of National and Local AgenciesSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS • Participation of the Private& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center Businesses • Common voice and brand message. Interactive experiences FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  31. 31. OTHER CASES TO OBSERVESOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  32. 32. “Your online presence is no longer a website.SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS Your online presence is a set ofDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center conversations.” ~Luis Garcia FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  33. 33. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 10 IN SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS STEPS LONG TERM GOAL BUILDING ONLINESOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center PRESENCE FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  34. 34. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 1 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE KNOW Why OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center YOU ARE DOING THIS? FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  35. 35. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 2 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE SET SPECIFIC OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS Goals (This is your SPECIFIC TARGET)Delivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  36. 36. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 3 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIES Know YOUR AUDIENCEFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS (LOCATION, DEMOGRAPICS,Delivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center PREFERENCE) FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  37. 37. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 4 Who SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOAL Who’s SET ROLES AND RESPONSIBILITIESSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  38. 38. The SOCIAL MEDIA Mktg Plan Sample GOALS: To braden the base of supporters between the ages of 18-22 to the organization. OBJECTIV To increase the existing numbers of our Facebook fans by 10% by the end ES of the fiscal year.. STRATEGY: Leverage our connections to the local universities through the Federation of Student Councils President Joe Macaraig. Target Tools(s) Tactic Message(s) Timeline Resources Who isSOCIAL MEDIA MARKETING STRATEGIES AudienceFOR SOCIAL DEVELOPMENT PROGRAMS Responsible& PROJECTS College andDelivered on September 9, 2011 Facebook Initiate an We help 1 in Sept – Dec Facebook UniversityYoung Minds Academy (Season 5) PageRAFI – Eduardo Aboitiz Development Studies Center incentive 3 students in 2011. Page, students in campaign the City, Help Twitter Cebu City to solicit us help Accounts, “Fans” more, Tell a Learning from friend Materials other fans FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  39. 39. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 5 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES Username ONLINE PRESENCE OTHER TIPS LONG TERM GOAL GET YOUR OWN ONLINE BRANDSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center GET YOUR OWN ONLINE BRAND - 14 letter - Your name o related to a project FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  40. 40. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  41. 41. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 6 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES ONLINE PRESENCE OTHER TIPS LONG TERM GOAL GoogleSOCIAL MEDIA MARKETING STRATEGIES GET A GOOGLE EMAIL ACCOUNTFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  42. 42. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 7 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES Social Media ONLINE PRESENCE OTHER TIPS LONG TERM GOAL THE RIGHT MIX OF SOCIAL MEDIASOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS PLUGINS WILL DOMAIN.Delivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  43. 43. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  44. 44. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 8 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES Integrate ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIES ACCOUNTS INTERCONNECTIONFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS and SYNDICATIONDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  45. 45. Website’s Blog DISTILL PUSHSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS Status | BlogPostDelivered on September 9, 2011 | CommentsYoung Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center Tools to use: Tools to use: Google Reader Posterous Google Alerts Ping.FM Networked Blog FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  46. 46. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS DISTILL Website’s BlogDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  47. 47. PUSHSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011 Blogs | WebsitesYoung Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FB Pages | SM Pages SOCIAL MEDIA FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  48. 48. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 9 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES Incentives ONLINE PRESENCE OTHER TIPS LONG TERM GOAL Giving rewards to deserving socialSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS media influencers and advocates.Delivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  49. 49. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST 10 SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES Monitoring ONLINE PRESENCE OTHER TIPS LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIES FREE TOOLS USED BY PROFESSIONALSFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  50. 50. SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  51. 51. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES OTHER ONLINE PRESENCE OTHER EFFECTIVE TIPS EFFECTIVE LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS TIPS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  52. 52. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST OBJECTIVES SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS • Use “Pages” rather than Groups CASE STUDIES • Encourage photo tagging ONLINE PRESENCE OTHER EFFECTIVE TIPS • Facebook causes for non-profits LONG TERM GOAL • Encourage “LIKE” and Comments”SOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS • Facebook ads are highly targetedDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center • Barter with app developers FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  53. 53. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES • Place LIVE tweet stream at homepage ONLINE PRESENCE • re-tweet and facebook badges OTHER EFFECTIVE TIPS on each posts LONG TERM GOAL • Encourage Commenting viaSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS Disqus.com& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5) • Look for Celebrity AdvocatesRAFI – Eduardo Aboitiz Development Studies Center • Start Small FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  54. 54. Long Term Goal • Build a community that can be your platform - Will they repeat your message? - Will they mention you?SOCIAL MEDIA MARKETING STRATEGIES • Track your engagement, impact, cloutFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTS and influence daily.Delivered on September 9, 2011Young Minds Academy (Season 5) • Track your engagement, impact, cloutRAFI – Eduardo Aboitiz Development Studies Center and influence daily. FOR MORE INQUIRIES: EMAIL info@rlcomm.orgSocial Media Marketing Strategies for Social Development Projects MOBILE +63 933 519 0220 @rubenlicera
  55. 55. SEMINAR OBJECTIVES OBJECTIVES THEDEFINITIONS SEO SPECIALIST SOCIAL MEDIA HOUSE RULES NEW REVOLUTION SOCIAL MOVERS CASE STUDIES “Social media is ONLINE PRESENCE OTHER EFFECTIVE TIPS just a buzzword LONG TERM GOALSOCIAL MEDIA MARKETING STRATEGIES until you come up with a plan.”FOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011Young Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center ~unknown FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220
  56. 56. Social Media Marketing Strategies FOR SOCIAL DEVELOPMENT PROGRAMS & PROJECTS Delivered on September 9, 2011 Young Minds Academy (Season 5) RAFI – Eduardo Aboitiz Development Studies CenterSOCIAL MEDIA MARKETING STRATEGIESFOR SOCIAL DEVELOPMENT PROGRAMS& PROJECTSDelivered on September 9, 2011 RESOURCE SPEAKERYoung Minds Academy (Season 5)RAFI – Eduardo Aboitiz Development Studies Center RUBEN B. LICERA, JR. Certified Internet Marketing Expert ruben@rlcomm.org www.twitter.com/rubenlicera FOR MORE INQUIRIES: EMAIL info@rlcomm.org MOBILE +63 933 519 0220

×