2 search engine marketing

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2 search engine marketing

  1. 1. SEARCH ENGINE MARKETING EVENT ORGANIZED BY Presented by IVAN SHIELDON LLESOL Certified SEO Specialist ivan@rlcomm.org www.twitter.com/ivanshieldon www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  2. 2. Outbound Marketing Inbound Marketing Search Industry Market Outbound Marketing Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  3. 3. Outbound Marketing Inbound Marketing Search Industry Market Outbound Marketing Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  4. 4. Outbound Marketing Inbound Marketing Search Industry Market Inbound Marketing Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  5. 5. Outbound Marketing Inbound Marketing Search Industry Market Inbound vs. Outbound Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY VS. www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  6. 6. Outbound Marketing Inbound Marketing Search Industry Market Inbound Marketing Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  7. 7. Outbound Marketing Inbound Marketing Search Industry Market Inbound Marketing Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  8. 8. Outbound Marketing Inbound Marketing Search Industry Market Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  9. 9. Outbound Marketing Inbound Marketing Search Industry Market Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  10. 10. Outbound Marketing Inbound Marketing Search Industry Market Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  11. 11. Outbound Marketing Inbound Marketing Search Industry Market Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  12. 12. Outbound Marketing Inbound Marketing Search Industry Market Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing- FOR MORE INQUIRIES: vs-Outbound-Marketing.aspxEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  13. 13. Outbound Marketing Inbound Marketing Search Industry Market Search Engines Search Engines Basically, a search engine is a software Google program that searches for sites based on Social Media the words that you designate as search Keywords terms. Marketing Takeaway Search engines look through their own databases of information in order to find what it is that you are looking for. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://en.wikipedia.org/wiki/Search_enginesEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  14. 14. Outbound Marketing Inbound Marketing Search Engines vs. Directories Search Industry Market Search Engines Search engines and Web Google directories are not the same Social Media thing. Keywords Search engines Marketing Takeaway automatically create web site listings by using spiders that "crawl" web EVENT ORGANIZED BY pages, index their information, and optimally follows that sites links to other pages. Web directories are databases of human- compiled results. www.rlcomm.org FOR MORE INQUIRIES: Source : http://en.wikipedia.org/wiki/Search_enginesEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  15. 15. Outbound Marketing Inbound Marketing Top 3 Search Engines Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://www.socialmediastrategy.co.za/index.php/search-EMAIL info@rlcomm.org engines/the-top-3-search-engines-in-2011/MOBILE +63 933 519 0220
  16. 16. Outbound Marketing Inbound Marketing US Search Engine Rankings Search Industry Market Search Engines • Google Sites - 66.6% Google • Yahoo Sites – 16.0% Social Media • Microsoft (Bing) Sites – 12.0% Keywords • Ask Network - 3.5% Marketing Takeaway • AOL LLC Network - 1.9% EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : ComScore July 2010EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  17. 17. Outbound Marketing Inbound Marketing How Do Google Index Pages? Search Industry Market Search Engines Google makes a copy of the web Google Information is extracted Social Media Keywords An index is created Marketing Takeaway Index is stored on Google servers world wide EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : GoogleEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  18. 18. Outbound Marketing Inbound Marketing How Do Google Rank Pages? Search Industry Market Search Engines • The searcher types a query into a search Google engine. Social Media • Search engine software quickly sorts Keywords through literally millions of pages in its Marketing Takeaway database to find matches to this query. • The search engines results are ranked in order of relevancy. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : GoogleEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  19. 19. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  20. 20. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  21. 21. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  22. 22. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  23. 23. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  24. 24. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  25. 25. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  26. 26. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  27. 27. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  28. 28. Outbound Marketing Inbound Marketing Social Media Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  29. 29. Outbound Marketing Inbound Marketing Keywords are vital to search Search Industry Market marketing success. Search Engines Much of Internet marketing, and almost all of Google search marketing, revolves around words, Social Media particularly keywords. Keywords Think about it: as a search marketer, your goal is to get your message (another way of saying "words") Marketing Takeaway to display for a potential customers search (more words). So selecting the right keyword opportunities for EVENT ORGANIZED BY your search efforts can mean the difference between thriving or diving in the SERPs. www.rlcomm.org FOR MORE INQUIRIES: Source : http://www.wordstream.com/keywordEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  30. 30. Outbound Marketing Inbound Marketing Marketing Takeaway Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  31. 31. Outbound Marketing Inbound Marketing Marketing Takeaway Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  32. 32. Outbound Marketing Inbound Marketing Marketing Takeaway Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  33. 33. Outbound Marketing Inbound Marketing Marketing Takeaway Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  34. 34. Outbound Marketing Inbound Marketing Marketing Takeaway Search Industry Market Search Engines Google Social Media Keywords Marketing Takeaway EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspxMOBILE +63 933 519 0220
  35. 35. SEARCH ENGINE MARKETING EVENT ORGANIZED BY Presented by IVAN SHIELDON LLESOL Certified SEO Specialist ivan@rlcomm.org www.twitter.com/ivanshieldon www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220

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