73 PERCENT OF CEOS SAY THAT MARKETERS LACK BUSINESS CREDIBILITY WHAT MARKETING MUST DO TO FIX
Marketing and MDs• A number of recent • Most MDs view studies on business marketers as lacking in impact have found that business credibility whilst marketing rates because they fail to itself 7/10, MDs only demonstrate how score it 3/10. marketing activities – Now thats a big contribute to the disconnect business.
Challenge• In spite of this challenge, marketers are doing everything they can to keep up with the explosion of marketing channels and struggle to execute on all the requested marketing activities on their plate, racing breathlessly from tactic to tactic.
Business Growth Generator• To become a business • To run like a business today growth generator, marketers need automation marketing needs to: – Without marketing – be more accountable automation you cannot: – to produce better qualified 1. Effectively streamline and/or scale marketing workflow opportunities 2. Score prospects across the – to provide the right data, buying process analytics and insights 3. Nurture opportunities 4. Segment customer 5. Grow customer share of wallet 6. Help sales convert new customers into the pipeline.
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