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Profesiones y organigramas en Social Media

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Presentación para la ponencia "Perspectivas profesionales en Social Media" realizada en Octubre de 2012 en la Universidade de A Coruña. Define ocho perfiles profesionales en medios sociales y siete posibles organigramas detallados por frecuencia estimada, tipo de empresa y tipo de gestión (si externo o interno).

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Profesiones y organigramas en Social Media

  1. 1. @rubenbastonSocial Media Directorde @elogia_net Profesiones en Social Media 2 de Octubre de 2012
  2. 2. 1. Community Manager Ejecuta la estrategia de contenidos digitales. Crea y promueve los contenidos Gestiona y dinamiza la conversación Escucha y cuida la reputación de la empresa En empresas pequeñas, también crea la estrategia y mide su implementaciónhttp://www.flickr.com/photos/myheimu/7995642091/
  3. 3. 2. Social Media Manager Coordina a los Planifica y gestiona Community Managers procesos más allá de los contenidos: anuncios Vigila la implementación sociales, desarrollos sociales Calendariza y contribuye a la generación de la Suele existir solo en caso estrategia de que haya más de un Community Managerhttp://www.flickr.com/photos/myheimu/7995643041/
  4. 4. 3. Social Media Strategist Especialista en la creación de estrategias Interpreta informes Suele ser un externo y objetivos para (agencia, consultor, adaptarlos a la asesor). estrategia y De no existir, sus optimizar su labores las ejerce el implementación Social Media Manager o, en su defecto, el Community Managerhttp://www.flickr.com/photos/myheimu/7995649360/
  5. 5. 4. Social Media Analyst Perfil técnico Acumulación e interpretación de métricas Identificador de requerimientos técnicos para planificaciones y desarrollos sociales Solo presente en proyectos grandes. En su ausencia, sus tareas las asume el Social Media Manager o, en su defecto, el Community Managerhttp://www.flickr.com/photos/myheimu/8000146483/
  6. 6. 5. Social Media Developer En empresas pequeñas, esto se externaliza y lo gestiona SM Manager o, de no haberlo, Community Manager Programador con alto conocimiento de las API’s sociales Contribuye en modos de optimizar el carácter social de los proyectoshttp://www.flickr.com/photos/myheimu/8000146159/
  7. 7. 6. Social Media Public Relations Especializado en promover contenidos fuera de los canales propios Suele externalizarse a agencia especializada, para campañas concretashttp://www.flickr.com/photos/myheimu/8000146797/
  8. 8. 7. Social Media SEO Experto en SEO aplicado en medios sociales Relevante sobre todo en campañas de reputación online Suele externalizarse a profesional SEO, que asesore a Community managerhttp://www.flickr.com/photos/myheimu/8000144444/
  9. 9. 8. Content Curator Selector y organizador de información relevante Cualidad necesaria en los Community managers Solo existente como profesional específico en grandes proyectoshttp://www.flickr.com/photos/myheimu/8000134181/
  10. 10. Organigrama multinacional “pro” Social Media Director SM Strategist SM Manager Content SM Analyst Curator SM SM Public Developer Relations SM SEO Community Community Community Community Manager D Manager A Manager B Manager C Frecuencia* 0,01%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  11. 11. Organigrama multinacional Director de Comunicación SM Strategist externo SM Manager/Anal yst/SEO SM Public SM Developer Relations externo externo Community Community Community Community Manager/Curat Manager/Curat Manager/Curat Manager/Curat or D or A or B or C Frecuencia* 0,99%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  12. 12. Organigrama gran empresa Director de Comunicación SM Manager/Strategist SM Developer externo SM Public Relations externo Frecuencia* Community Manager/Content Curator/Analyst/SEO 10%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  13. 13. Organigramas startup Director de Comunicación/SM Manager/Strategist Community Manager/Content Curator/Analyst/PR/SEO (externo o interno) Frecuencia* SM Developer externo 10%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  14. 14. Organigrama “adaptativo” Director de Comunicación/SM Manager SM Strategist/Analyst externo/ Community Manager/Curator (externo o interno) Frecuencia* SM Developer externo SM Public Relations externo 10%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  15. 15. Organigramas pyme “pro” Director de Comunicación/CEO/SM Manager Community Manager/SM Strategist/Curator/Analyst/PR (externo o interno) Frecuencia* SM Developer externo 30%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  16. 16. Organigrama pyme Director de Comunicación/CEO/SM Manager Community Manager/SM Strategist/Curator/Analyst/PR/Developer (externo, interno full time o interno con otras funciones) Frecuencia* 39%*: Dato estimadohttp://www.flickr.com/photos/myheimu/8000137326/
  17. 17. Cómo Freelance Agencia Empresa (tiempo parcial) Empresa (full time)http://www.flickr.com/photos/myheimu/8000151612/
  18. 18. Perfil actitudinal Formación constante Innovación constante Marca personal Creatividadhttp://www.flickr.com/photos/myheimu/8000138696/
  19. 19. @rubenbastonSocial Media Directorde @elogia_net Gracias y… hablemos!

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