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4 verdades absolutas y 15 tendencias urgentes

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Presentación de Rubén Bastón sobre tendencias online en noviembre de 2010.

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4 verdades absolutas y 15 tendencias urgentes

  1. 1. 4 verdades absolutas y 15 tendencias urgentes Rubé n Bastó n Social Media Manager de Elogia @rubenbaston http://www.flickr.com/photos/lrargerich/3285416162/ /
  2. 2. 4 verdades absolutas http://www.flickr.com/photos/maistora/3237164755/
  3. 3. 1. Internet mó vil
  4. 4. Aquí y ahora Siempre conmigo Personal, personalizable e intransferible Geolocalizable http://www.flickr.com/photos/observatoryleak/3187926964/
  5. 5. 2. La geolocalizació n
  6. 6. …Sensata o no Abre la puerta a servicios de gran utilidad, como Google Maps, Google Street View…
  7. 7. 3. Todo lo que pueda ser vídeo, serávídeo http://www.flickr.com/photos/yakobusan/199247527/
  8. 8. Youtube, segundo buscador universal Más de 2.000 millones de visionados al día 24 horas de vídeo subido cada minuto Cada usuario está 15 minutos de media al día Decenas de millones de webs tienen algún vídeo de Youtube incrustado http://www.flickr.com/photos/stuckincustoms/3908302783/
  9. 9. 4. Lo importante me encontrará De la búsqueda a la suscripció n Creo una red social, un círculo de informació n que cubre mis necesidades
  10. 10. 15 tendencias urgentes
  11. 11. 1. Aquí y ahora Necesidad de saberlo todo Tan acostumbrados a la informació n que no sabemos vivir sin ella disponible: toda y al instante
  12. 12. 2. Tu reputació n estáen sus manos Lo que dicen de ti importa más que lo que dices de ti http://www.flickr.com/photos/ebolasmallpox/1066368855/
  13. 13. 3. No basta con tener una buena marca…
  14. 14. … debe ser una buena corporació n
  15. 15. @rubenbaston
  16. 16. 4. Mass customization
  17. 17. 5. Crowdsourcing
  18. 18. @rubenbaston
  19. 19. @rubenbaston
  20. 20. 6. Juegos online http://www.flickr.com/photos/trashd/2049658020/
  21. 21. Juegos online
  22. 22. 7. Las máquinas conversan @rubenbaston
  23. 23. @rubenbaston
  24. 24. 8. Libro electró nico http://www.flickr.com/photos/jblyberg/4506062460/
  25. 25. 9. Lifestreaming
  26. 26. 10. La TV seráinteractiva @rubenbaston
  27. 27. Compraremos haciendo clic en aquello que veamos y nos guste
  28. 28. 11. Los carteles serán interactivos @rubenbaston
  29. 29. 12. Có digos BiDi/QR Interactividad constante Relació n con el mó vil
  30. 30. Checking express en aeropuertos u hoteles. Checking en eventos. Crédito en hoteles. Folletos y catálogos. Geolocalizació n. Para informació n de lugares turísticos y en combinació n con otras tecnologías @rubenbaston http://www.flickr.com/photos/rlares/3615900549/
  31. 31. 13. Realidad aumentada
  32. 32. Aplicaciones al e- commerce ¿Miedo a comprar online por no poder “probarte la ropa”? @rubenbaston http://www.youtube.com/watch?v=JFhp1oyxc6Y
  33. 33. @rubenbaston http://www.youtube.com/watch?v=5fZk0HaIs4s
  34. 34. Cambiaránuestra forma de vivir la “realidad real” @rubenbaston http://vimeo.com/2341387
  35. 35. 14. Cloud computing http://www.flickr.com/photos/pagedooley/2511369048/
  36. 36. 15. Pero sin olvidar la vida real “…I'm tired of using technology, Why don't you sit down on top of me I'm tired of using technology I need you right in front of me” http://www.youtube.com/watch?v=DE9IchvpOPk&ob=av2n
  37. 37. ¡Muchas gracias! @rubenbaston rubenbaston.org linkedin.com/rubenbaston ruben.baston@elogia.net

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