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Technology And Innovation Special Supplier - Yizumi Rubber Machinery

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Injection Moulding is an important processing technique for converting elastomeric materials into final products. In this special edition of Technology & Innovation, we bring you an exclusive interview with Wang Shihai, General Manager of ‘Yizumi Rubber Machinery Co., Ltd. Guangdong Yizumi Precision Machinery Co., Ltd is a hi-tech enterprise focussing on Design, R&D, Production, Sales and Service of moulding machines. Yizumi is a company that innovates regularly and focuses on providing cutting-edge technology to its customers.

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Technology And Innovation Special Supplier - Yizumi Rubber Machinery

  1. 1. “Continuous Cutting-Edge Technology and Application in Every Detail.” In Conversation With WANG SHIHAI, General Manager Yizumi Rubber Machinery Co., Ltd
  2. 2. Injection Moulding is an important processing technique for converting elastomeric materials into final products. The injection moulding machine automatically performs raw material feeding, heating, polymer mix plasticization, and mould injection; all operations are performed under controllable conditions of temperature, time, speed and pressure. As Injection Moulding of Rubber compounds becomes an increasingly important moulding process, it is crucial that machinery technology stays ahead to meet the rapidly changing requirements.. In this special edition of Technology & Innovation, we bring you an exclusive interview with Wang Shihai, General Manager of ‘Yizumi Rubber Machinery Co., Ltd. Guangdong Yizumi Precision Machinery Co., Ltd is a hi-tech enterprise focussing on Design, R&D, Production, Sales and Service of moulding machines. High-quality Rubber Injection Machines (RIM) by one of their subsidiaries Yizumi Rubber Machinery Co., Ltd., is amongst their main products. China has already become an important production base of the global moulding equipment industry. Chinese equipment have become more relevant in global market. And here’s a company that innovates regularly and focuses on providing cutting-edge technology to its customers. I hope you find the contents informative to learn more about this RIM supplier. As always, I welcome your feedback on rubbermachineryworld@gmail.com. Best Regards Prasanth Warrier | Editor’s Note | Continuous Cutting-Edge Technology Chinese equipment have become more relevant globally. Yizumi is a company that innovates regularly and focuses on cutting- edge technology. 3 rubbermachineri rubbermachineryworld +Rubbermachineryworld1 grp/home?gid=8252803 rubbermachineri Technology & Innovation | MAR 2016 (Disclaimer: The pictures and statements in our special supplements are shared with us by the respective companies and/or sources are mentioned appropriately. Rubber Machinery World does not independently verify them nor will vouch for their genuineness that they share with us, hence will not be liable for any misrepresented data)
  3. 3. | YIZUMI | AT A GLANCE 4 Parent Company Started in 2002 HQ Shunde Hi-tech Zone (Ronggui) China Publicly Listed ChiNext Staff Strength of Over 2,000 Area of Over 400,000 Sq.M State-of-Art Manufacturing Facilities Customer Oriented Technology Stringent Quality Standards After-Sales Service at Over 94 Locations Continuous Innovation Hi-Tech enterprise focused on Design, R&D, Production, Sales and Service of Moulding Machines Globally. Businesses In 50 Countries We Walk Alongside The World. Technology & Innovation | MAR 2016
  4. 4. 5 Guangdong Yizumi Precision Machinery Co., Ltd is a hi-tech enterprise focusing on Design, R&D, Production, Sales and Service of moulding machines. High-quality rubber injection machines is one of the main products of Yizumi. We understand from our conversation with Wang Shihai, General Manager, Yizumi Rubber Machineryof Co., Ltd. that since last 6 years, innovation, technology and thirst for global leadership has been driving their RIM (Rubber Injection Machines) business. Yizumi has carved a distinct identity for Rubber Injection Machinery globally with business reaching 50 countries. What are the challenges that you face these days? Challenge of rapid technology changes: The information globalization led to competition globalization as well as speed up of technology changes. For instance, earlier the technology of RIM could stay on top for over ten years or even decades; but nowadays, they stay updated only for few years. It is the same for rubber products manufacturers, as they have to keep updating their technology to remain competitive. Thus, they require constantly updated requirements on their RIM. To provide more professional equipments and help customers improve competitiveness, Yizumi has to stay competitive . Though Yizumi has a strong design team, it is still a challenge for Yizumi to be consistent with customers' latest requirement. Challenge of global quality service: Yizumi has seen a rapid growth in global sales so far and we are committed to provide free of charge service under warranty. So, how to guarantee the quality of global service is a challenge for us. Challenge of lowering manufacturing cost: The machine cost includes material cost and manufacturing cost. Yizumi RIM is positioned to meet high-end customers, so the whole electrical and hydraulic control system adopts world's top ranking brand with stable performance; while mechanical parts are machined as per high standards. Thus, on parts there is no cost advantage against European competitors and the advantage of Chinese labour cost is dwindling. We're facing the challenge of how to lower the manufacturing cost and continue to provide cost-effective machines for our customers. Yizumi has seen a rapid growth in global sales so far and we are committed to provide free of charge service under warranty. Technology & Innovation | MAR 2016 | YIZUMI |
  5. 5. Technology & Innovation | MAR 2016 | YIZUMI | 6
  6. 6. 7 Technology & Innovation | MAR 2016 | YIZUMI | Yizumi Headquater--Shunde (Ronggui) National High-tech Zone, 80,000sqm
  7. 7. What are the major strengths of Yizumi Rubber Machinery? Yizumi RIM strengths include: A. A powerful mechanical parts machining platform for precision machining of every component; B. All implementation in strict accordance with quality management system standards to ensure the stability of each machine; C. Continuous cutting-edge technology and application merged into Yizumi RIM to maintain advancement in every detail. Yizumi has 2 technology centers: China technology center and North America technology center based on HPM. Recently, Yizumi has invited the former CTO of ENGEL, Dr.-Ing. Hans Wobbe, to join Yizumi and about to set up Yizumi European Technology Center; These technology centers will provide well- rounded and advanced technology, developing tools and methods. Not to mention that Yizumi RIM has the world's largest R&D team in the industry. Our R&D team is formed by electrical control team, hydraulic team, automobile project team, energy project team, sophisticated products project team, compression moulding machine project team and mold design team. How do you add value to Rubber Injection Moulding equipment buyers? A. Yizumi technology center will cooperate with every project teams to provide professional solution with lower production cost and higher product quality to customers in quick response. Technology & Innovation | MAR 2016 | YIZUMI | B. These project teams also keep in touch with professional technology research institute and auxiliary equipment supplier to provide comprehensive information to customer; C. Yizumi has advanced management and excellent kaizen system. The managing experience is also open for helping our customers in need of improving managing skills. YL2-V1200L Rubber Injection Moulding Machine Yizumi Rubber Injection Machine (RIM) has the world’s largest R&D team in the industry. 8
  8. 8. Technology & Innovation | MAR 2016 | YIZUMI | 10
  9. 9. 11 Technology & Innovation | MAR 2016 | YIZUMI | Purchasing machinery is a major investment for most buyers and they would need technical inputs and customization. What level of pre-sales support does Yizumi Rubber Machinery offer? Highly valued pre-sales service is one of Yizumi's important strategies. Yizumi project teams work with professional technology research institute and auxiliary equipment suppliers to provide full scope pre-sales service, including product design, material selection, mold design, auxiliary equipment, machine selection, inspection equipment and professional technician recommendation, etc. Highly valued pre-sales service is one of Yizumi's important strategies. YL-AT1100L Composite Insulator Injection Moulding Machine
  10. 10. Yizumi was the first compression molding equipment manufacturer that got listed on ChiNext. How has been your experience so far in this industry? Yizumi witnessed China's moulding equipment industry developing rapidly 10 years since its foundation. A decade ago, foreign brands took majority of the equipment in China market. Due to out of date technology and process, the quality of Chinese machine was very unstable and it was hard for a Chinese brand to win a place in the global market. Now situation has changed. With the development of the industry, breakthroughs are made in product, technology and brand. More and more Chinese enterprises started foreign trade expansion. A growing number of overseas customers started to accept Chinese machinery. China has already become an important production base of the global moulding equipment industry. A lot of international well-known enterprises set up their production bases in China. And Chinese enterprises have fully participated in the global competition. Thus, the basic supply chain has been enhanced. Besides, product quality, process, etc. are improving and Chinese equipment enterprises are Technology & Innovation | MAR 2016 | YIZUMI | becoming more and more important in global market. And now, just like Europe, Japan and other developed countries, equipment enterprises in China will enter a ‘strong grows stronger’ era. Either you do best in an industry segment or ‘walk out’ to join global competition for more market share to continue to survive. And all of these depend on consistent break- through of product and technology. Top & Bottom: File Pictures of Yizumi Successful Listing On ChiNext Now situation has changed. A growing number of overseas customers started to accept Chinese machinery. China has already become an important production base of the global moulding equipment industry. 12
  11. 11. Technology & Innovation | MAR 2016 | YIZUMI | 14 A View Of RIM Workshop
  12. 12. Technology & Innovation | MAR 2016 | YIZUMI | 15
  13. 13. I see that you have big range for Rubber Moulding Industry (comprising of more than 7 Models). So, what products and services can a prospective buyer expect when they come to you? Besides customized machines, Yizumi has other 7 machine series because there are so many types of rubber products and they are different in shape and performance demand. Also, customers' requirements vary a lot, so we recommend different machine series for customers with different products. When customers have no idea of which model fits for them, we will give detailed analysis including TCO evaluation based on customers' needs. In your range, which are your fast moving products and in which sector? Which Technology & Innovation | MAR 2016 | YIZUMI | machinery of yours have larger sales? Different machine models are for different customers and products, so we don't have so-called fast moving products. What caution should a buyer take when setting up a rubber injection moulding unit? Do you have any recommendation of best practices to be adopted? We will send professional technicians to help our buyers with the machine installation. Mutual communication in an effective way is recommended. Customers' requirements vary, so we recommend different machine series for different products. RIM Workshop 16
  14. 14. Technology & Innovation | MAR 2016 | YIZUMI | In Rubber Moulding Industry, the emphasis is on enhancing the process efficiency and reducing the energy consumption. How do your solutions help your buyers? Energy consumption and efficiency are things we all emphasize. Let's talk about energy consumption. Some people think that energy saving machine is simply adopting servo motor hydraulic pump. However, this is one-sided. For the conventional RIM, curing time takes up a large proportion in the whole cycle (some may reach more than 80 percent), you will find adopting servo motor pump is not an optimized option after TCO (Total Cost of Ownership) evaluation. For example, energy saving motor and variable pump combination is more optimal than servo motor and rated pump in TCO. RIM heating and machine movement also takes up a big proportion of energy consumption. Besides different kinds of energy- saving power unit, Yizumi analyzes consumption of each heating unit and machine movement, and we have achieved the real energy saving effect on machine. For example, by analysis on every single detail when designing oil circuit and selecting components with lower energy consumption, while improving oil circuit design and some component models with a higher material cost to reach the goal that to lower TCO. Regarding high efficiency, Yizumi has improved moving speed of the second- generation machine to a suitable range to reduce cycle time; with improved clamping force to meet higher curing pressure and reduce curing time. Meanwhile, optional and automation devices are provided in order to reduce cycle time. All those updates above have improved the machine efficiency. YL2-V280L European Standard Low Bed Rubber Injection Moulding Machine 19
  15. 15. Could you throw some light on how do you compete technologically for your products and service offerings against the European brands? How do you keep pace with the rest of the world to meet your goal of being “No.1 in the rubber injection machine industry” by 2017? Normally, European brand RIM is high in both performance and price. And it is widely accepted as good machines but what Yizumi prefers is to recommend a machine that is most suitable for the customer. Yizumi adopts modular design including 5 different types of injection plasticising structure (injection volume 0.15L - 80L), 7 types of clamping structure (clamping force 25T - 1800T) in total. The injection plasticising unit in different structure and different volume and clamping unit in different structure and clamping force can form 51 machine models, among which you can have 5 different power systems with more than Technology & Innovation | MAR 2016 | YIZUMI | 30 other optional devices for choices. We offer most suitable technology, machine model and configuration according to customer's needs. Also, customization is available in order to guarantee that customer can purchase more suitable equipment and avoid the waste of machine performance and functions. Meanwhile, Yizumi is the first RIM manufacturer to provide globally free after-sales service within warranty. Even after warranty, Yizumi will provide life-long machine maintenance and upgrade services at a fair price. Besides, in order to launch “low price machine” to the market, some European brands adopts mechanical parts with low quality and cut down some necessary functions. This is totally not in line with the developing trend of rubber moulding industry. Yizumi adopts modular design including 5 different types of injection plasticising structure (injection volume 0.15L - 80L), 7 types of clamping structure (clamping force 25T - 1800T) in total. YL-VV250 Vacuum Compression Moulding Machine for Seal 20
  16. 16. Technology & Innovation | MAR 2016 | YIZUMI | How do you ensure to deliver high quality solutions and services to your customer? What processes and certifications do you have in place to ensure consistency of quality/meeting deadlines? In order to make sure product quality in consistence with our commitment, Yizumi adopts ISO 9000 and related process. The only difference between Yizumi and some other companies is that Yizumi will firmly implement instead of put the files in the cabinet. YL2-VL Conventional Series Rubber Injection Moulding Machine 21
  17. 17. Japan TOSHIBA MPC-3680EII Gantry Type Five-sided Machining Center What are your manufacturing infrastructure and capabilities? Can a potential buyer look at a long-term partnership with you for their flexible as well as scalable requirements? Yizumi now covers an area of over 400,000 square meters with more than 100 units of world's top brand CNC. We have production bases including Ronggui, Wusha, Wujiang in China and Morrow County in Ohio, U.S. These plants allows the capability of producing 2000 machine unit per month, 80% of mechanical parts are machined by Yizumi itself. Besides, Yizumi plans to set up a production base in India in 2016. Meanwhile, Yizumi continues to improve and Technology & Innovation | MAR 2016 | YIZUMI | enhance operations management to make sure our product quality; Yizumi RIM will start a new product organizing pattern in the second quarter of 2016: modularization pre-release. This new pattern will shorten the lead time of conventional RIM models by 50 percent. The new product organizing pattern will shorten the lead time of conventional RIM models by 50 percent. 22
  18. 18. How do you differentiate yourself as well as compete on price of your products with other brands in the market? There might be 10 elements affecting a brand. The global market capacity for RIM is very small. We cannot afford expensive branding fee. Thus, Yizumi invests a lot in machine R&D instead of building up its brand through massive media publicity. Most of the customized machine technology are world leading. Customers are satisfied with the machine quality and service. That means: technology, quality and service help Yizumi building up its brand. Yizumi has been listed in 2015 Chinese Most Valuable Brand and made its first appearance in New York Time Square in 2016 Chinese Spring Festival with another 100 famous Chinese enterprise in Reuters screen. Yizumi is the one and only enterprise represents for Chinese plastic and rubber machinery industry. Is Precision and Automation a key requirement in Rubber Injection Moulding industry? Are your solutions on machinery meeting this requirements in both domestic and export markets? We think that automation is built up in a basis of precision, it is also a key point in large batch production in rubber moulding industry and Yizumi has been investing lots of resources in this field. For example, auto injection moulding machine for dynamic seals, auto injection moulding machine for Technology & Innovation | MAR 2016 | YIZUMI | bushings in automobile industry, and auto injection moulding system for hollow core insulator take the leading place in the industry. Do you believe that buyers should evaluate TCO (Total Cost of Ownership) while buying machinery and not just the initial price? Have you been successful in your markets to convince your buyers to evaluate the TCO of equipment? We cannot agree more. And we have several successful cases where customers are satisfied. But we should pay attention to the following points when evaluating TCO: 1. Correct basic data; 2. Verifiable method; 3. Customer's actual production status; 4. Ultimate benefits oriented for customers. To make up, modify, or exaggerate the data for winning the orders will affect the final result of TCO, and it should be avoided. Has HPM acquisition benefitted Yizumi business globally or are the benefits confined to US Market? So far, HPM mainly focuses on North America market, product range from plastic injection machine, die-casting machine and thixomolding machine. HPM plans to start business in China in the coming 3-5 years. Technology, quality and service help Yizumi build up its brand. 23
  19. 19. Technology & Innovation | MAR 2016 | YIZUMI | LEADERSHIP AIM We are dedicated in providing global clients with better investment return and customer experience. MISSION We are determined to become a leading Chinese machine manufacturer in five years and a real globalized enterprise with establishment of global business system in major rising markets. VISION We wish to become a long-lasting enterprise with effective operation, efficient management and excellent culture, of which the employees are proud and to which social respect are showed. Chairman Chen Jingcai (L) and Managing Director Richard Yan (R) Wang Shihai General Manager Yizumi has been listed in 2015 Chinese Most Valuable Brand and made its first appearance in New York Time Square in 2016 Chinese Spring Festival in Reuters screen. Yizumi is the one and only enterprise representing for Chinese plastic and rubber machinery industry. 26
  20. 20. Technology & Innovation | MAR 2016 | YIZUMI | YL V250L Rubber Injection Machine 28
  21. 21. Do your products demand after-sales service? If yes, when a customer places a service request, how do you handle the situation? And what is the average turn- around-time (TAT) for your personnel to respond and resolve? Most of machines need certain after-sales service, RIM is no exception. When we receive service call from customers, we will respond to them at once, normally within 4 working hours. We will provide institutions or send technicians in time according to customer's needs and feedbacks. Technology & Innovation | MAR 2016 | YIZUMI | Are you launching any new products or solutions this year? Any other expansion plans?? In the beginning of 2016, Yizumi YL2-VL conventional series launched to the market. By the end of 2016, Yizumi European Standard YL2-VL series will be launched to the market as well. The 2nd generation RIM has been improved to a new level in terms of overall performance and energy efficiency. It will be more suitable for customer's IE design. Yizumi RIM will participate in German K Show and USA International Rubber Expo in 2016. West Europe and North America will be key regions for Yizumi marketing development in the future. When we receive service call from customers, we will respond to them at once, normally within 4 working hours. Yizumi Stall at an Expo 29
  22. 22. AMCL MACHINERY LIMITED SERVICE TO THE NATION FOR FOUR DECADES For all your enquiries please contact: AMCL MACHINERY LIMITED Works: Plot No.A1/1, MIDC, Butirobi-441122, Nagpur Mumbai office: 202, Ackruti Centre Point, MIDC Central Road, Andheri (East), Mumbai-400 093. Contact person: Mr. S.H. Mehta Mobile No. +91-9004697430. Email: Website: www.amcl.inshmehta@amcl.in • Rubber Mixer – 76" liter and 270 liter. • Mixing Mills – 16", 22", 26" and special sizes • Hot feed extruders – 6" and 8" • Rubber Calenders – 2/3 rolls. • Bias Tyre Building machine – RB1/RB3 • Automatic LCV Tyre Building Machine – RB1619 • Automatic Truck Tyre Building Machine-RB2022 • Mechanical Tyre Curing Presses – Scooter to Truck size • Bladder Curing Presses • Tube Splicers Product Range
  23. 23. Would you say Yizumi Rubber Machinery is innovative? How do you keep this spirit going? Innovation is one of Yizumi RIM's major competences. Instead of adopting “creative imitation” strategy, we adopt new designs, which generate from Yizumi people's profession knowledge, experience accumulation, spontaneous and buyer's potential demand. The continuous spontaneous innovation comes from Yizumi culture, and enterprise culture comes from a perspective system. If you visit Yizumi, you can feel this unique enterprise culture, including all Yizumi people participating in kaizen initiative all year round. Technology & Innovation | MAR 2016 | YIZUMI | Do you invest in R&D? Today, where are your R&D investments and efforts directed? Yizumi's annual invest in R&D takes more than 5% of the turnover; there are some projects worked with university institutes, some with our customers. Yizumi has national inspection centres as well as engineering department specialized for new product trial-manufacturing. If you visit Yizumi, you can feel this unique enterprise culture, including all Yizumi people participating in kaizen initiative all year round. Wang Shihai, General Manager, addressing his team at an Annual Meet32
  24. 24. What's your approach towards communication? How easy is it for your existing customers and future buyers to reach you and exchange information? Yizumi will have timely online and offline communication with customer. For some key regions, we will have face to face communication with customers by visits. Now it is convenient to have real time communication through mail, internet and all kinds of social media software (e.g. Wechat, Whatsapp, Skype) to share and interact with pictures and videos. We also have experienced local machine service team in Europe, India, Brazil, etc., to provide professional technical services to customers. Also, we have partners in the major regions all around the world, of those are engineers with decades' experience in the industry. They can serve and communicate with local customers very easily. What challenges are you tackling today to improve customer service and enhance their overall satisfaction? It can be challenging to deeper understand customer's need between our technicians and customer's technicians, especially in language. Neither of them knows lot of English, there might be some misunderstandings between each other. Technology & Innovation | MAR 2016 | YIZUMI | What level of training does Yizumi extend to your customers? Can they rely on you to upgrade existing operator skills or train new recruits? Before machine delivery, customer will be familiar with machine operation for the first training in Yizumi, and our service engineers will give second training to operators during machine installation and commissioning, including operating in workshop and theatrical training in office. We will provide training materials such as PPT or even video for different machines. What changes do you see happening in the Rubber Moulding Industry? How are you positioning and preparing Yizumi Rubber Machinery for these changes? As mentioned above, the competing situation has changed and rubber moulding industry is pursuing energy efficiency to raise competiveness. Besides, it is an urgent demand for all to enhance automation level and reduce the adverse influence due to human factors on the product quality. These demands are first reflected in the high-end customers that Yizumi has been targeting, that is reason why Yizumi has started a few years ago and we'll continue to work the same way. What is your advice on equipment selection to buyers of rubber machinery? Yizumi is the most reliable partner for customers, please tell us what you really need, let's decide the most suitable machine model for you. Yizumi is the most reliable partner for customers, please tell us what you really need, let's decide the most suitable machine model for you. 33
  25. 25. Technology & Innovation | MAR 2016 | YIZUMI | RMW 34 YL2-AB500L Silicon Rubber Injection Moulding Machine Where do you see Yizumi Rubber Machinery in the next 10 years? Consistently providing customers with world's leading technical solution in rapid response for customization, best TCO and shortest lead time to meet customer's production demand. Yizumi helps the customers improve their competitiveness in their fields and become one of the buyer’s preferred choice.
  26. 26. KELACHANDRA MACHINES (MFRS. OF RUBBER INDUSTRIAL MACHINERY) Chingavanam - 686 531, Kottayam, Kerala. India. Phone Off: +91- 481-2430325. Fax: +91- 481-2430596 e-mail: km1912@gmail.com
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