We all know that designing successful websites requires an understanding of how users consume and interact with information online, but taking the first steps toward a user-centric approach requires a process that will uncover the user’s needs and balance them against the site’s goals.
This presentation covers the methods and tools of observation and creation that help:
- Improve usability to generate the right actions
- Increase user engagement with your content and layouts
- Make sense of user data to find solutions