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Work the “Zues Jones” Fringe 15 Ways to Professionally Brand You

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Work the “Zues Jones” Fringe (Web 2.0) 14 Way th Overview Zeus Jones is an interesting example of an organization that has fully embraced the foundational components of a trademark program. They are a company that understands the potential impact of Web 2.0 technologies and the ability to create viral marketing. They state on their web site that they believe that actions speak louder than words and are dedicated to solving business problems by helping clients use their marketing to do things for their customers instead of just saying things to them. Instead of the normal marketing efforts such as building an online web site, brochures, and product announcements, they have utilized several facets of the 2.0 world. Zeus Jones may not be the first person or organization that operates on the fringes of the Web 2.0 area but they are the first organization that has gone public with it. Not as a trial balloon but as an over arching corporate strategy. 15 Ways Tip… Work the fringes and be willing to take risks in this new and confusing world. What are they Doing? Created a profile on LinkedIn to highlight their past experience and knowledge Created Music that could be downloaded Created desktop art with the company logo Created case study videos YouTube Created and commented on blogs about business, brands, and special interests Created cell phone ring tones Listed goals & values on 43 Things Entered an online sewing contest Created a “Zeus Jones” figure in one of the largest virtual worlds “World Warcraft” Made predictions at “Longbets.org” Developed RSS feeds to daily information

Published in: Business, Technology
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