NYU Infographics Class Webinar May 2014

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Custom webinar presentation for the Infographics class at NYU in May 2014.

Covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Internal Confidential Infographics
- Infographic Resumes
- Data Visualization Design Tips
- Software applications and website design tools

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NYU Infographics Class Webinar May 2014

  1. 1. #coolinfo @rtkrum Cool Infographics May 22, 2014
  2. 2. Randy Krum! President, InfoNewt
  3. 3. Coolinfographics.com/NYU All links available at
  4. 4. 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007 Up from 40 in 1986
  5. 5. GB Gigabyte
  6. 6. TB GB Terabyte 1 TB = 1,024 GB
  7. 7. TB Petabyte G 1 PB = 1,024 TB
  8. 8. 20 PB/Day 50 PB
  9. 9. Facebook! Data Warehouse! 250 PB
  10. 10. 1990 1999 2008 2017 Global Internet Traffic Growth! (Petabytes/Month) Over 100,000! Petabytes/Month! in 2016 CiscoVisual Networking Index, 2013 2014
  11. 11. Image by Will Lion, 2008
  12. 12. bingiton.com
  13. 13. University of Rochester, 2004 80% of the brain is dedicated to visual processing
  14. 14. The human brain is a pattern recognition machine
  15. 15. NASA needs humans... planetfour.org ...to analyze Mars
  16. 16. Picture Superiority Effect European Journal of Cognitive Psychology 18(6), 2006 10% 65% Text or Audio Only Text + Picture Memory retention after 3 days
  17. 17. Advertising Understands
  18. 18. 14
  19. 19. What is an infographic?
  20. 20. DataVisualizations
  21. 21. Info Art cristian-vasile.fineartamerica.com
  22. 22. Infographics Tell Stories
  23. 23. 3-Part Story Format Introduction/Foundation Call-To-Action/Conclusion Ah-Ha!!! The Main Event
  24. 24. Introduction Conclusion Ah-Ha!!! The Main Event www.rothira.com/tower-of-beer
  25. 25. Visualizing data compares multiple values and puts the information into CONTEXT
  26. 26. There are approximately 2,405,518,376 global Internet users ! InternetWorldStats.com June 30, 2012 Big fonts are NOT data visualizations!
  27. 27. Global Internet Users 2012 2,405,518,376 You can’t visualize a! number by itself
  28. 28. There are approximately 2,405,518,376 global Internet users ! InternetWorldStats.com June 30, 2012 Approximately 7,157,504,906 total people on Earth ! US Census Bureau (USCB) April 2014
  29. 29. There are approximately 2,405,518,376 global Internet users ! InternetWorldStats.com June 30, 2012 Approximately 317,808,917 total people in the U.S. ! US Census Bureau (USCB) April 2014
  30. 30. The 5-Second Rule Quick <5sec Long >5min
  31. 31. Key Message What is the ONE thing you want your audience to remember? “Google makes money! from advertising!”
  32. 32. Data Dense bit.ly/Z2dQxx
  33. 33. Tall! Format
  34. 34. Static Clickable/Pop-Up Video Interactive Zooming Animated Infographic! Levels of! Complexity
  35. 35. Static Infographic bit.ly/1kryeac
  36. 36. Zooming Interface HistoryShots.com
  37. 37. Zooming Interface HistoryShots.com
  38. 38. Pop-Up Information
  39. 39. Clickable
  40. 40. Animated
  41. 41. Videos youtu.be/VcSX4ytEfcE youtu.be/3qRtDnsnSwk projects.flowingdata.com/target/ youtu.be/kY3AgpmQ6ZU
  42. 42. Interactive Click for more! information tweettopicexplorer.neoformix.com/
  43. 43. Animated & Interactive gapminder.org
  44. 44. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Search term = “Infographic”
  45. 45. Popular,! Interesting,! Related! Topics
  46. 46. Share! Data! About! Yourself
  47. 47. Infographic! PR
  48. 48. Share! Internal! Data
  49. 49. Online Lifespan How long will your infographic content remain relevant?
  50. 50. Royal Wedding! = One Week
  51. 51. BP Oil Spill! = One Month
  52. 52. deathandtaxesposter.com Jess Bachman, 2012 = OneYear
  53. 53. = One Month...EveryYear www.frightcatalog.com/halloween-history/
  54. 54. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  55. 55. SEO Infographics and
  56. 56. Web spiders! can’t see your! infographic Text Meta-Data Alt Text
  57. 57. The Goal: Quality, High Ranking Links Mashable
  58. 58. Facebook,Twitter & Pinterest DON’T COUNT
  59. 59. Relevance Popular Content! Unrelated to site
  60. 60. Financial Data
  61. 61. Sales Data
  62. 62. Social Media Strategy
  63. 63. Complex Connections
  64. 64. Quantitative Data
  65. 65. Qualitative Data
  66. 66. Annual Reports
  67. 67. Corporate Sustainability Report
  68. 68. #1 Be Accurate 1X 9X 1X 3X Area = 0.79in2 Diameter = 1in Area = 0.785in2 Diameter = 1in Area = 7.07in2 Diameter = 3in Area = 2.355in2 Diameter = 1.73in WRONG CORRECT
  69. 69. #2 Be Focused
  70. 70. #3 Be Transparent
  71. 71. #4 Eliminate Chart Legends
  72. 72. #4 Eliminate Chart Legends !"!!!! !10,000!! !20,000!! !30,000!! !40,000!! !50,000!! !60,000!! !70,000!! !80,000!! !90,000!! !100,000!! U.S.!Residents! Thousands) Gen!Z! Gen!Y! Gen!X! Baby!Boomers! Silent!Gen!
  73. 73. #4 Eliminate Chart Legends !"!!!! !10,000!! !20,000!! !30,000!! !40,000!! !50,000!! !60,000!! !70,000!! !80,000!! !90,000!! !100,000!! Thousands) Gen!Z! U.S.)Residents) Gen!Y! Gen!X! Baby! Boomers! Silent! Genera@on!
  74. 74. #5 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  75. 75. #6 Be Attractive theconversationprism.com
  76. 76. #7 BeVaried Rose Diagram Doughnut Charts Icon Grid 100% Bars
  77. 77. #8 Clear Footnotes Include URL to the original infographic! ! http://company.com/infographic © creative commons copyright OR
  78. 78. Don’t Use the Templates! 0" 5" 10" 15" 20" 25" 30" 35" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Title& Series"1" Series"2"
  79. 79. Clean up your charts 32# 32# 28# 12# 15# 12# 12# 12# 21# 28# Jan# Feb# Mar# Apr# May# 2002 Store Openings
  80. 80. Design With Objects
  81. 81. Excel Conditional Formatting
  82. 82. Vector Graphics OmniGraffleAdobe Illustrator Visio PowerPoint Inkscape
  83. 83. Image Editing Adobe Photoshop Pixelmator AcornGIMP
  84. 84. The Noun Project thenounproject.com
  85. 85. Wordle.net
  86. 86. chartle.net
  87. 87. gliffy.com
  88. 88. paletton.com
  89. 89. inmaps.linkedinlabs.com
  90. 90. Infographic Resumes Use infographics and visual design to market yourself.
  91. 91. • Additional summary! • Highlight your strengths! • Printable! • Warning: Visual Accuracy Tips
  92. 92. pinterest.com/rtkrum/infographic-visual-resumes/
  93. 93. Option 1! ! Complete! Summary! Cover! Page
  94. 94. Option 2! ! Integrated! Visuals
  95. 95. Online Resume Builders
  96. 96. Coolinfographics.com/Tools
  97. 97. bit.ly/coolinfogroup
  98. 98. coolinfographics.com/book
  99. 99. Contact infonewt.com randy@infonewt.com @rtkrum coolinfographics.com
  100. 100. ?

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