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The Art of Pricing!
@rahul286
The Basics !
The Basics !
How Do You Set Price?
E = mc2
Cost + Profit = Price
Price - Cost = Profit
Price - Cost = Profit
Cost + Profit = Price
Price - Cost = Profit
Ingredients "
Ingredients "
What determines the price?
Relativity
Price is relative toโ€ฆ
Industry
๐Ÿฅ ๐ŸŽ“
๐Ÿฆ โœˆ
Price is relative toโ€ฆ
Industry
๐Ÿฅ ๐ŸŽ“
๐Ÿฆ โœˆ
Country
' (
) *
Price is relative toโ€ฆ
Industry
๐Ÿฅ ๐ŸŽ“
๐Ÿฆ โœˆ
Country
' (
) *
Size
+ ๐Ÿช
๐Ÿญ ๐Ÿข
Price is relative toโ€ฆ
Price is also relative to needsโ€ฆ
SEO, Contact Forms, eCommerce
Critical
Themes, Widgets, Page Builder, Blocks
Appearance
B...
The Art ๐ŸŽจ
The Art ๐ŸŽจ
Why would a buyer pay your price?
Consultancy ๐Ÿ“ˆ
Delivering Value
Explicit
๐Ÿ™‚
Delivering Value
Explicit
๐Ÿ™‚
+ Implicit
2
Delivering Value
Explicit
๐Ÿ™‚
+ Implicit
2
+ Delight
๐Ÿฅณ
Delivering Value
Products ๐ŸŽ
Variable Product Pricing
๐Ÿ  Per Site
Variable Product Pricing
๐Ÿ  Per Site ๐Ÿ‘ฉ Per User
Variable Product Pricing
๐Ÿ  Per Site ๐Ÿ‘ฉ Per User
๐ŸŒก Usage Based
Variable Product Pricing
๐Ÿ  Per Site ๐Ÿ‘ฉ Per User
๐ŸŒก Usage Based
Variable Product Pricing
๐Ÿ’ฐRevenue Based
Takeaway! ๐Ÿšš
Takeaway! ๐Ÿšš
Value Based Pricing ๐ŸŽฏ
We are hiring! ๐Ÿค—
rt.camp/join
Thank You! ๐Ÿ™
@rahul286 ๐Ÿ“ฎrahul@rtcamp.com
The Art of Pricing by Rahul Bansal @ WordCamp Europe June 2019
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The Art of Pricing by Rahul Bansal @ WordCamp Europe June 2019

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Rahul Bansal shares his thoughts on the Art of Pricing and how effective Pricing can help businesses grow.

Rahul talks about the different ways of evaluating the price and how 'value-based pricing' can do wonders for any business.

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The Art of Pricing by Rahul Bansal @ WordCamp Europe June 2019

  1. 1. The Art of Pricing! @rahul286
  2. 2. The Basics !
  3. 3. The Basics ! How Do You Set Price?
  4. 4. E = mc2
  5. 5. Cost + Profit = Price
  6. 6. Price - Cost = Profit
  7. 7. Price - Cost = Profit Cost + Profit = Price
  8. 8. Price - Cost = Profit
  9. 9. Ingredients "
  10. 10. Ingredients " What determines the price?
  11. 11. Relativity
  12. 12. Price is relative toโ€ฆ
  13. 13. Industry ๐Ÿฅ ๐ŸŽ“ ๐Ÿฆ โœˆ Price is relative toโ€ฆ
  14. 14. Industry ๐Ÿฅ ๐ŸŽ“ ๐Ÿฆ โœˆ Country ' ( ) * Price is relative toโ€ฆ
  15. 15. Industry ๐Ÿฅ ๐ŸŽ“ ๐Ÿฆ โœˆ Country ' ( ) * Size + ๐Ÿช ๐Ÿญ ๐Ÿข Price is relative toโ€ฆ
  16. 16. Price is also relative to needsโ€ฆ SEO, Contact Forms, eCommerce Critical Themes, Widgets, Page Builder, Blocks Appearance Backup, Firewall, Audit Logs Security Hello Dolly
  17. 17. The Art ๐ŸŽจ
  18. 18. The Art ๐ŸŽจ Why would a buyer pay your price?
  19. 19. Consultancy ๐Ÿ“ˆ
  20. 20. Delivering Value
  21. 21. Explicit ๐Ÿ™‚ Delivering Value
  22. 22. Explicit ๐Ÿ™‚ + Implicit 2 Delivering Value
  23. 23. Explicit ๐Ÿ™‚ + Implicit 2 + Delight ๐Ÿฅณ Delivering Value
  24. 24. Products ๐ŸŽ
  25. 25. Variable Product Pricing
  26. 26. ๐Ÿ  Per Site Variable Product Pricing
  27. 27. ๐Ÿ  Per Site ๐Ÿ‘ฉ Per User Variable Product Pricing
  28. 28. ๐Ÿ  Per Site ๐Ÿ‘ฉ Per User ๐ŸŒก Usage Based Variable Product Pricing
  29. 29. ๐Ÿ  Per Site ๐Ÿ‘ฉ Per User ๐ŸŒก Usage Based Variable Product Pricing ๐Ÿ’ฐRevenue Based
  30. 30. Takeaway! ๐Ÿšš
  31. 31. Takeaway! ๐Ÿšš Value Based Pricing ๐ŸŽฏ
  32. 32. We are hiring! ๐Ÿค— rt.camp/join
  33. 33. Thank You! ๐Ÿ™ @rahul286 ๐Ÿ“ฎrahul@rtcamp.com

Rahul Bansal shares his thoughts on the Art of Pricing and how effective Pricing can help businesses grow. Rahul talks about the different ways of evaluating the price and how 'value-based pricing' can do wonders for any business.

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