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Selling WordPress to Enterprises by Rahul Bansal @ WordCamp Ann Arbor

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Rahul covers how selling WordPress to Enterprises is different, what changes you need to make to on your end and how it changes answer to common questions

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Selling WordPress to Enterprises by Rahul Bansal @ WordCamp Ann Arbor

  1. 1. Selling WordPress to Enterprises @rahul286 #WCa2
  2. 2. Homework 📝 Part 1 - Basics
  3. 3. A Change in Mindset 💡
  4. 4. 🤓 You ❤ WordPress % Client ❤ Solutions
  5. 5. Step into the client's shoes
  6. 6. Be more accountable 💪
  7. 7. Your Code Third Party Themes/Plugins WordPress Core
  8. 8. Your Code Third Party Themes/Plugins WordPress Core 🤓
  9. 9. Your Code Third Party Themes/Plugins WordPress Core 🤓
  10. 10. Sell WordPress as your own product!
  11. 11. The Change Itself! Part 2 - Examples
  12. 12. Security ⛑
  13. 13. Security Ownership
  14. 14. • Backups (and Restore) Security Ownership
  15. 15. • Backups (and Restore) • Firewall & Monitoring Security Ownership
  16. 16. • Backups (and Restore) • Firewall & Monitoring • Updates Security Ownership
  17. 17. • Backups (and Restore) • Firewall & Monitoring • Updates • Restricted Access Security Ownership
  18. 18. • wordpress.org/about/security/ • sucuri.net/website-security/website-hacked-report 💡Use PDF version of reports Security Resources
  19. 19. Scalability 💪
  20. 20. Scalability Ownership
  21. 21. • Monitor Performance Scalability Ownership
  22. 22. • Monitor Performance • Patch any slow codes/query Scalability Ownership
  23. 23. • Monitor Performance • Patch any slow codes/query • Load Testing Scalability Ownership
  24. 24. • Monitor Performance • Patch any slow codes/query • Load Testing • Include Cost of tools such New Relic, Load Impact Scalability Ownership
  25. 25. • Monitor Performance • Patch any slow codes/query • Load Testing • Include Cost of tools such New Relic, Load Impact • And your time (cost) to make thing scalable! Scalability Ownership
  26. 26. Integration 💏
  27. 27. You Complete Me… Hooks API
  28. 28. Understand
  29. 29. •An organisation uses many systems which needs to work together Understand
  30. 30. •An organisation uses many systems which needs to work together •Don’t pitch WordPress for everything Understand
  31. 31. •An organisation uses many systems which needs to work together •Don’t pitch WordPress for everything •Atleast not before they start using WordPress Understand
  32. 32. •An organisation uses many systems which needs to work together •Don’t pitch WordPress for everything •Atleast not before they start using WordPress •Offer to integrate with existing systems Understand
  33. 33. Extensibility 🔌
  34. 34. Thing to remember
  35. 35. •WordPress have 1000s of themes & plugins Thing to remember
  36. 36. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs Thing to remember
  37. 37. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: Thing to remember
  38. 38. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options Thing to remember
  39. 39. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options •Extend/modify an options Thing to remember
  40. 40. •WordPress have 1000s of themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options •Extend/modify an options •Build from scratch Thing to remember
  41. 41. GPL 🎓
  42. 42. GPL
  43. 43. • GPL does not force you to release your custom code to public GPL
  44. 44. • GPL does not force you to release your custom code to public • GPL protects you from uncomfortable licensing and pricing changes in future GPL
  45. 45. Free 🍺
  46. 46. For Enterprises Free = No Accountability
  47. 47. Pricing
  48. 48. •Draw a clear line that in FOSS world, you are charging for your time and expertise Pricing
  49. 49. •Draw a clear line that in FOSS world, you are charging for your time and expertise •Factor in cost of total ownership Pricing
  50. 50. •Draw a clear line that in FOSS world, you are charging for your time and expertise •Factor in cost of total ownership •Pitch retainer early Pricing
  51. 51. Takeaway 🚚 Part 3 - Wrap up!
  52. 52. Sell WordPress as your own product!
  53. 53. We are hiring! 🤗 careers.rtcamp.com
  54. 54. We are partnering! 🤝 rahul@rtcamp.com
  55. 55. Thank You! 🙏 @rahul286 rahul@rahul286.com

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