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Self-Published eBooks  Gaining Popularity and Credibility
Self-Published Print Books• Print self-publishing has been fairly popular.  • Xlibris, Create Space, iUniverse.• Self-publ...
Print Books Business Model1. Print on demand  • Books are sold from a web site directly to consumers.  • Little to upfront...
Self-Published eBooks• eBooks can be created for little or no cost.  • Usually can be created for free using free software...
eBook Business Model• Profits typically split 70/30.  • Author typically keeps 70% of sale price.  • Retailer typically ke...
Self-Publishing Explosion• 29,000 self-published books in 2004• 2,700,000 self-published books in 2010.  • 2010 was the fi...
Advantages of Self-Published eBooks• Very Little to No Risk  • No initial cost for author.  • No lost inventory space for ...
Disadvantages of Self-Published                 eBooks• No marketing.  • One of the major costs associated with traditiona...
Apple iBooks Author
iBooks Author• Free• Useful for creating  visual ebooks  • Cookbooks  • Textbooks  • Picture books
iBooks Author• Emphasis on interactive  components  • Image galleries  • Interactive 3D renderings  • Imbedded video
iBooks Author• Other Considerations  • Only available for Macs  • Can not use iBooks Author to make ebooks for sale in oth...
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Self publishing intro and i books

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Greg's presentation. Tech camp 6/19/2012

Published in: Technology, Business
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Self publishing intro and i books

  1. 1. Self-Published eBooks Gaining Popularity and Credibility
  2. 2. Self-Published Print Books• Print self-publishing has been fairly popular. • Xlibris, Create Space, iUniverse.• Self-published print books are expensive. • This is true for the author, retailer, and consumer. • Brick and mortar stores usually unwilling to sacrifice retail space on self- published books. • High costs prevented print self-publishing from gaining widespread popularity among readers.• Lose money and sell poorly. • Books that do sell well may only break even or gain popularity on a local level. • Self-published print books are usually just as expensive as a book written by an established author.
  3. 3. Print Books Business Model1. Print on demand • Books are sold from a web site directly to consumers. • Little to upfront cost to authors, but books are still costly for consumers.2. Limited Run • A specified number of books are printed for the author. • Can cost the author multiple thousands of dollars. • Books are costly for consumers.
  4. 4. Self-Published eBooks• eBooks can be created for little or no cost. • Usually can be created for free using free software.• Can be sold on most popular ebook web sites with no upfront cost to the author. • Amazon Kindle Store, Barnes & Noble Nook Store, Apple iBookstore,• Extremely inexpensive. • Many times self-published ebooks sell for $0.99 - $9.99. • Low cost makes readers more likely to choose a self-published book over one written by an established author.
  5. 5. eBook Business Model• Profits typically split 70/30. • Author typically keeps 70% of sale price. • Retailer typically keeps 30% of sale price. • Barnes & Noble, Amazon, and Apple use some variation of this arrangement.• Highly Profitable for Authors • Authors can make more money from a self published ebook than by going through a traditional publisher.
  6. 6. Self-Publishing Explosion• 29,000 self-published books in 2004• 2,700,000 self-published books in 2010. • 2010 was the first year that the total number of self-published books was greater than the total number of traditionally published books.• Some self-published titles have been so popular that publishing companies have bought the rights to sell the books in print. • Fifty Shades of Grey • J.A. Konrath
  7. 7. Advantages of Self-Published eBooks• Very Little to No Risk • No initial cost for author. • No lost inventory space for retailers who carry self-published. • Inexpensive or free for consumers.• Higher Profit Margins for Authors • In the Garden of Beasts • J.K Rowling• Viral eBooks • Fifty Shades of Grey series • Started as a self published ebook. • Mill River Recluse • $0.99 ebook spent 16 weeks on USA Today best-seller list. • Amanda Hocking • Self-published paranormal romance author who has sold one million ebooks and earned two million dollars from sales.
  8. 8. Disadvantages of Self-Published eBooks• No marketing. • One of the major costs associated with traditional publishing is advertising.• Increased competition. • Millions of potential competing ebooks on the market.
  9. 9. Apple iBooks Author
  10. 10. iBooks Author• Free• Useful for creating visual ebooks • Cookbooks • Textbooks • Picture books
  11. 11. iBooks Author• Emphasis on interactive components • Image galleries • Interactive 3D renderings • Imbedded video
  12. 12. iBooks Author• Other Considerations • Only available for Macs • Can not use iBooks Author to make ebooks for sale in other stores.

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