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Drupal Commerce, Web Content 2010


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This is the Drupal Commerce session from the Web Content 2010 conference

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Drupal Commerce, Web Content 2010

  1. 1. Drupal CommerceBy: Ryan Szrama<br />June 7th, 2010<br />1<br />
  2. 2. E-commerce best practices<br />Drupal Commerce<br />2<br />
  3. 3. Customer rating & feedback<br />3<br />
  4. 4. Compound products<br />4<br />Source :<br />
  5. 5. Related products<br />5<br />Source :<br />
  6. 6. Checkout integrated upselling<br />6<br />
  7. 7. No shopping cart / quick checkout<br />7<br />
  8. 8. Mobile storefront<br />8<br />Mobile Website<br />Mobile Application<br />
  9. 9. Presence on product aggregators<br />9<br />
  10. 10. Selling on social networks<br />10<br />
  11. 11. Faceted search<br />11<br />
  12. 12. Features fall into 4 main categories<br />12<br />Commerce<br />Merchandizing / Catalog<br /><ul><li>Combined products
  13. 13. Set of related products : outfits
  14. 14. Selling on social networks
  15. 15. Mobile presence
  16. 16. Faceted search
  17. 17. Staging & preview
  18. 18. Upselling integrated in checkout process
  19. 19. No shopping cart / 1 click</li></ul>Audience<br />Community / Client<br /><ul><li>Client ratings & Feedbacks
  20. 20. Whish lists
  21. 21. Facebook Connect : i can see what my friends say about the product
  22. 22. SEO friendly site
  23. 23. Presence on traffic hubs
  24. 24. Mobile presence
  25. 25. Scalability</li></li></ul><li>E-commerce best practices<br />Drupal Commerce<br />13<br />
  26. 26. What we’ve figured out…<br />E-commerce is a all about Content, Product and User Management (merchandizing, community, audience) …<br />… with a powerful e-commerce solution on top (fulfillment, payment, shipping, etc.) <br />14<br />Drupal<br />Drupal<br />Commerce<br />
  27. 27. Drupal + Drupal Commerce<br />Drupal<br />Drupal Commerce<br /><ul><li>Drupal 7 successor to Ubercart, which currently powering over 18,000 e-commerce sites
  28. 28. Acts as a “Commerce core”, tightly integrated with Drupal’s core and the major contributed modules
  29. 29. Benefits from Drupal 7’s entity / fields architecture
  30. 30. Widely adopted Content Management Framework
  31. 31. 600k+ websites
  32. 32. 4,000 contributors
  33. 33. 6,000 contributed modules
  34. 34. Large community of developers</li></ul>“Drupal 7 will give birth to a new way of developing contributed modules.”<br /> -Dries Buytaert<br />15<br />
  35. 35. Drupal e-commerce solutions<br />16<br />Commerce<br />Merchandizing / Catalog<br />Audience<br />Community / Client<br />
  36. 36. Merchandising in Drupal (1/2)<br />17<br />Flexible layoutA product is not represented by a single page, it may be displayed anywhere: product page, recommendation blocks, collections, e-mails, etc.<br />Social network integrationModules already provide seamless integration with social networks. Integrate your store with your Facebook fan page without any code.<br />Faceted searchDrupal Commerce is targeting the well established Apache Solr faceted search engine. Holy grail: New Egg out-of-the-box.<br />MobileDrupal’s framework allows for xHTML mobile specific templates and themes. Many mobile websites are already powered by Drupal.<br />
  37. 37. Merchandising in Drupal (2/2)<br />18<br />StagingCommon publishing and editing actions maybe previewed then deployedwith no developer involved. Export site configurations as reusable Features.<br />PromotionsDrupal Commerce ships with flexiblepricing rules, allowing for varying pricing policies and displays: discounts, bundles, sales tax, etc. <br />Cross-sell / upsellDrupal Commerce supports manual upsell solutions and automated “more like this” features using Apache Solr or custom algorithms.<br />ThemingDrupal sites’ look & feel are managed by themes. Companies like Top Notch Themes provide affordable e-commerce themes that are easily customized.<br />
  38. 38. Community engagement with Drupal<br />19<br />Social featuresDrupal is the best platform for community engagement. Without any code, you can enable ratings, wish lists, comments /review, FAQs, web forms, etc.<br />Facebook ConnectFacebook Connect module already runs many Facebook Connected websites, and Facebook Social Plugin integration appeared almost immediately.<br />UsersDrupal ships with advanced user management for sign up, password retrieval, profile customization, and user roles / permissions.<br />Newsletters / RSSDrupal makes it easy to stage and send newsletters to your subscribers (“Simplenews” module or third party integration). Baked in RSS support.<br />CRMIntegrate with popular CRM tools like Salesforce, CiviCRM, SugarCRM.<br />
  39. 39. Commerce features<br />20<br />FlexibilityDrupal Commerce benefits fromDrupal’sflexibility. We support any checkout routine, from single click purchasing, to any number of steps in checkout. Build your site to meet your business needs. <br />Talks to package delivery companiesReal-time shipping quotes sourced from mostshipping services (FedEX, UPS, USPS, etc.).<br />Accepts many forms of paymentDiverse payment methods supported: credit cards, checks, direct debit, wire transfer. All major card payments are supported.<br />Integrates with your bank systemDeveloper community has already contributed dozens of modules to integrate with many banking systems worldwide.<br />
  40. 40. Commerce features<br />21<br />FulfillmentCustomizable automated order workflow in Drupal Commerce accommodates your existing fulfillment process / integrate with external services.<br />SecurityUp to 40 developers belong to the Drupal Security team, ensuring that Drupal vulnerabilities are dealt with according to industry best practices. <br />
  41. 41. Drupal Commerce Features for “Free”<br />22<br />Merchandising<br />Audience<br />Cross sell and upsell. “More like this” recommendations<br />SEO friendly.<br />Flexible layouts. Display products anywhere.<br />Performance. Drupal scalability<br />Powerful theming. Drupal powered.<br />Commerce<br />Directly sell from your fan page<br />Community<br />Flexibility. From one click purchase to n-stage checkout.<br />Advanced social framework.<br />Faceted search. Optimal integration with Apache Solr<br />Easy integration with social networks.<br />Security. Benefits from 40+ developers Drupal Security team.<br />Mobile themes.<br />Advanced user management.<br />Easy staging and preview.<br />Powerful newsletter module.<br />Integration with popular CRM solutions.<br />Flexible pricing rules.<br />
  42. 42. Our vision for e-commerce on Drupal<br />Make Drupal the #1 open source e-commerce platform in the world.<br />Large e-commerce sites are more conduit than container, so data will be easy to move into and out of the Commerce systems.<br />Foster adoption through targeted distributions of Drupal Commerce, including our own distribution targeting enterprise e-commerce.<br />Merchants and developers supported with services like Checkout Monitoring, training, and development partnerships.<br />23<br />
  43. 43. Keeping up with Drupal Commerce<br />Community site:<br />Issue tracker:<br />Demo site:<br />Google Summer of Code: affiliate and usability projects<br />DrupalCamp Colorado 2010, June 26-27:<br />DrupalCon Copenhagen 2010, August 23-27:<br />24<br />