© 2010, Cognizant Technology Solutions. All Rights Reserved.
The information contained herein is subject to change without...
Today, the Social Media Revolution is Obvious
 Facebook 500MM+ users
 Twitter 100MM+ users, Billion+
Tweets
 Linkedin 6...
- Our Social Media Journey
3
© 2010, Cognizant Technology Solutions. Proprietary & Confidential
Cognizant 2.0 - Infoworld ...
4
© 2010, Cognizant Technology Solutions. Proprietary & Confidential
Contribution Challenges – The 1% rule
1%
Rule
Wikiped...
Leverage the Head Fake principle
Dr. Randy Pausch, Image courtesy - TIME.com
Video clip courtesy – http://www.thelastlectu...
6
© 2010, Cognizant Technology Solutions. Proprietary & Confidential
Drive Consumption
1%
Rule
1. Leverage viral effect – ...
7
© 2010, Cognizant Technology Solutions. Confidential
Productivity Gain through The Strength of Weak Ties
Adapted from: A...
2 of the Most Common Objections
1. “They are blogging about movies and
jokes. And You call this Knowledge
Management ?”
2....
5 Key Secondary Benefits
1. Higher employee engagement
2. Employees are building their networks. The
Top 1000 bloggers hav...
© 2010, Cognizant Technology Solutions. All Rights Reserved.
The information contained herein is subject to change without...
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KM for the National HRD Network v1.0

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My presentation on KM at the National HRD Network, Chennai Chapter's monthly meeting on Oct 29, 2010 held at Hotel Savera, Radhakrishnan Salai, Mylapore Chennai. Per the organizer's request, the presentation is more focused on the Social aspects of Cognizant's KM strategy.

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KM for the National HRD Network v1.0

  1. 1. © 2010, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice. Sukumar Rajagopal Senior Vice President, CIO & Head of Innovation 29 Oct 2010 For the National HRD Network, Chennai Router Model of KM Architecting the Culture of Participation
  2. 2. Today, the Social Media Revolution is Obvious  Facebook 500MM+ users  Twitter 100MM+ users, Billion+ Tweets  Linkedin 60MM+ users  100MM+ blogs crossed a while ago  Wikipedia a major social phenomenon  Youtube – world changing as well  Flickr  …… 2 © 2010, Cognizant Technology Solutions. Proprietary & Confidential Image source: thinkmedia.com.au
  3. 3. - Our Social Media Journey 3 © 2010, Cognizant Technology Solutions. Proprietary & Confidential Cognizant 2.0 - Infoworld 2009 Top 100 Projects Award Winner http://www.infoworld.com/t/it- management/top-100-it-projects- 2009-860?page=0,3
  4. 4. 4 © 2010, Cognizant Technology Solutions. Proprietary & Confidential Contribution Challenges – The 1% rule 1% Rule Wikipedia, Youtube, Blogosphere… Router Model How do I publish knowledge such that it is useful to others and can be consumed easily by others? Especially when Knowledge is in the “IKIWISI” world.
  5. 5. Leverage the Head Fake principle Dr. Randy Pausch, Image courtesy - TIME.com Video clip courtesy – http://www.thelastlecture.com 5 Click Anywhere on Penguin Image to Play Video
  6. 6. 6 © 2010, Cognizant Technology Solutions. Proprietary & Confidential Drive Consumption 1% Rule 1. Leverage viral effect – blogs, wikis, shared workspaces 2. Recommendation systems to recommend assets, Monthly Top 10 posts carnivals, Monthly Top 10 Forum posts…. 3. Recognizing consumers – Ex: Top 100 commenters of the quarter, Recognizing reuse of Top 10 Assets Reference: http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)
  7. 7. 7 © 2010, Cognizant Technology Solutions. Confidential Productivity Gain through The Strength of Weak Ties Adapted from: Andrew McAfee, Harvard Business School derived from Mark Grenovetter’s original landmark 1973 paper – Strength of Weak Ties [http://www.stanford.edu/dept/soc/people/mgranovetter/documents/granstrengthweakties.pdf] Wikis, Cweets, Blogs, Knowledge Repositories Blogs, Cweets, Forums, Delivery Management Workflow System, Process Templates, Guidelines, Assets, Defects, Metrics Blogs, Cweets = Digital Breadcrumbs Idea Management System
  8. 8. 2 of the Most Common Objections 1. “They are blogging about movies and jokes. And You call this Knowledge Management ?” 2. “I bet only the people on the bench (a.k.a Jobless) and the worst performers are blogging” 8 © 2010, Cognizant Technology Solutions. Proprietary & Confidential Flashback to the late 80s- “We will not have cafeterias in-house because people will sit and chat in the cafeteria and waste time”
  9. 9. 5 Key Secondary Benefits 1. Higher employee engagement 2. Employees are building their networks. The Top 1000 bloggers have a reach of 600+ employees (approx 1%). Movies/jokes are the Social Grease. 3. Better connected employees produce Better ideas 1 2 4. Ideas spread faster - Impact on Change Management for Org-wide initiatives – CSR, Go Green, Innovation 5. Onus of effective communication slowly shifting to the communicator (unlike email) – surprised by the emphasis on analytics 9 © 2010, Cognizant Technology Solutions. Proprietary & Confidential 1. Where to get a good idea – steal it outside your group htttp://www.nytimes.com/2004/05/22/arts/22IDEA.html 2. Structural holes & Good ideas by Ronald Burt http://faculty.chicagobooth.edu/ronald.burt/research/SHGI.pdf Abovementioned research spotted via http://bhc3.wordpress.com Cognizant analyzed social media contributions, particularly blogs. It found that bloggers were more engaged and satisfied than others and performed about 10% better, on average. - Tom Davenport, Oct 2010, HBR
  10. 10. © 2010, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice. Thank you

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