Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage

Museum Administrator / Technologist
Dec. 12, 2011
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage
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Towards a Reputation Economy: How Openness and Transparency Become a Central Business Strategy for Cultural Heritage

Editor's Notes

  1. But here's the interesting paradox: The reputation economy creates an incentive to be more open, not less. Since Internet commentary is inescapable, the only way to influence it is to be part of it. Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation.Putting out more evasion or PR puffery won't work, because people will either ignore it and not link to it - or worse, pick the spin apart and enshrine those criticisms high on your Google list of life.Clive Thompson, “The See-Through CEO”WIRED Magazine - Issue 15.04, March, 2007
  2. If a demand exists – businesses will create enough supply to satisfy that demandBusinesses that optimize that production will win
  3. If a demand exists – businesses will create enough supply to satisfy that demandBusinesses that optimize that production will win
  4. Driven byRise in access to informationRise in public awareness to that factRise in participatory culture and Rating
  5. This is an image from the occupy wall street movement in NYC… demonstrates an evidence that social capital related to corporations is bankrupt.
  6. This is an image from the occupy wall street movement in NYC… demonstrates an evidence that social capital related to corporations is bankrupt.Is social capital related to cultural heritage bankrupt already? I don’t think that it is… but it’s a worthwhile question to ask what would happen if it ever became that way.
  7. LOCATION – FLY-OVER STATELIMITATIONS OF COLLECTIONLIMITATIONS OF BUDGET
  8. Highlight successesDispells assumption of PRDocuments a need for changeThe key is to know that they happened!!!(lead in to situational awareness)
  9. Recognized for introducing French Cuisine to the American PublicAuthor of Mastering the Art of French CookingWell-Known Host of Cooking shows and among the 50th greatest TV Stars of all time
  10. Museums loose nothing by giving away knowledgeBuilding solutions that work for you in a way that can be repurposed is long-term thinkingCollaboration (is a pain in the butt) but leads to better ideas – solving more problems than you would have on your own.