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Storytelling: Just Tall Tales or the Future of Museums?

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A keynote presentation for the Museums and the Web Boston Roundtable in January 2016.

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Storytelling: Just Tall Tales or the Future of Museums?

  1. Just Tall Tales, or the Future Of Museums? Flickr Credit ~archer10 STORYTELLING Robert Stein @rjstein
  2. Flickr Credit ~cgpgrey INCOME INEQUALITY
  3. 1% OF THE POPULATION OWNS 46% OF THE WEALTH Source: Oxfam, “Working for the Few”
  4. 62 RICHEST OWN AS MUCH AS THE POOREST 50% Source: Oxfam, “Working for the Few”
  5. U.S. CHILD POVERTY RATE IS AT A 20-YEAR HIGH http://www.huffingtonpost.com/2014/10/28/child-poverty-us_n_6054958.html
  6. This massive concentration of economic resources in the hands of fewer people presents a significant threat to inclusive political and economic systems. Instead of moving forward together, people are increasingly separated by economic and political power, inevitably heightening social tensions and increasing the risk of societal breakdown Oxfam, “Working for the few” Jan 20, 2014.
  7. Jean Antoine Theodore Giroust French. 1753-1817 The Harp Lesson 1791
  8. Philippe Joseph de Bourbon, Duc d’Orléans (1747-1793)
  9. Philippe Joseph de Bourbon, Duc d’Orléans (1747-1793)
  10. Eugene Louise Adelaide de Bourbon Orléans (1777-1847)
  11. Féicité Ducrest de Saint-Aubin (1746-1830) Madame de Genlis
  12. Comtesse de Genlis 1791 Francois Guerin
  13. Jean Antoine Theodore Giroust French. 1753-1817 The Harp Lesson 1791
  14. Eugene Louise Adelaide de Bourbon Orléans
  15. Louis Philippe I, King of the French – 1830-1848
  16. No society can be flourishing and happy of which the far greater part of its members are poor and miserable Adam Smith, The Wealth of Nations
  17. THE DIFFERENCE BETWEEN CONTENT AND STORY
  18. SO WHY SHOULD STORIES MATTER TO THE CULTURAL SECTOR?
  19. Kurt Vonnegut Explains Drama (image credit Derek Sivers) https://sivers.org/drama
  20. Joseph Campbell, The Hero with a Thousand Faces, 1949.
  21. Why Storytelling? Stories are a familiar way to communicate to many different people.
  22. Why Storytelling? Stories are vessels that carry culture.
  23. Why Storytelling? Stories carry meaning, emotion, and aesthetics along with information.
  24. Why Storytelling? Stories can help address difficult or ambiguous topics.
  25. Why Storytelling? Stories can help build empathy.
  26. Oxytocin Character driven stories do consistently cause oxytocin synthesis. Paul Zak, Claremont Graduate University
  27. Oxytocin Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others. It does this by enhancing the sense of empathy, our ability to experience others’ emotions.
  28. Emotional simulation is the foundation for empathy and is particularly powerful for social creatures like humans because it allows us to rapidly forecast if people around us are angry or kind, dangerous or safe, friend or foe. Such a neural mechanism keeps us safe but also allows us to rapidly form relationships with a wider set of members of our species than any other animal does. The ability to quickly form relationships allows humans to engage in the kinds of large-scale cooperation that builds massive bridges and sends humans into space.
  29. LET’S LOOK BACK WHY NOW?
  30. The Social Media Explosion in 2004-2006 Changed Visitor Expectations about Social Connections and Commentary
  31. INSTANT The reality of shopping
  32. EXPERIENCE The Resulting Rise of In-Store
  33. IMMERSIVE The coming advent of experience in popular culture
  34. Credit Flickr ~scotttboone STORYTELLING In the Museum
  35. Credit Flickr ~scotttboone STORYTELLING In the Museum
  36. Credit Flickr ~scotttboone STORYTELLING In the Museum
  37. Credit Flickr ~scotttboone STORYTELLING In the Museum
  38. STORYTELLING In the Museum
  39. STORYTELLING In the Museum
  40. STORYTELLING In the Museum
  41. Emile Bernard, 1889 Paul Gauguin, 1888 Madeleine Bernard
  42. GENERATIVE STORYTELLING
  43. Intelligent Narrative Computing Marc Riedl, et al. Georgia Institute of Technology
  44. Credit Flickr ~scotttboone CHALLENGES FOR STORYTELLING In the Museum 1. Museums’ complicated relationship with fiction 2. Not enough storytellers 3. Buildings that are poorly designed for immersive experiences 4. Lack of tools to create and manage transmedia non-linear stories 5. Unnecessary barriers between museums and the performing arts
  45. Credit Flickr ~scotttboone STORYTELLING In the Museum THANKS!

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