1.
Robert Stein Chief Information Officer Indianapolis Museum of Art [email_address] http://www.imamuseum.org

2.
Credit ~DonnaGrayson (Flickr) Persistent Problems Cultural Video Online

3.
PROBLEM #1

4.
FINDING VIDEO ABOUT ART CAN BE TROUBLESOME <ul><li>Findability </li></ul><ul><li>Authority </li></ul><ul><li>Quality </li></ul>Photo courtesy of ~bulletsays

11.
PROBLEM #2

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Viewers exist in Internet-Local Silos Photo credit ~Dean Forbes (Flickr)

13.
What is Internet-Local? <ul><li>Museums seem to be leveraging audiences that already know and love them. </li></ul><ul><li>Analytics show us that people find video via other Museum content. (i.e. blogs, webpages, enews, etc…) </li></ul>

14.
Very Little Cross-Pollination Between Museums with Similar Content Credit ~da100fotos (Flickr)

15.
PROBLEM #3

16.
What if educational content wasn’t quite so boring? Credit ~Daniel*1977 (Flickr)

17.
Museums Have Long Form Content

18.
OUR CONTENT

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COMPETITION OUR

23.
Special Thanks to ArtBabble Partners more coming soon!

24.
Amazon Cloud Computing Tools

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Total Monthly AWS courtesy ~cmoad

27.
APPLE MARKETING BONUS STATS & SEO

28.
VIDEOS <ul><li>433 Videos Online Now </li></ul><ul><li>272 In the Queue </li></ul>

29.
169,366 Unique Visits 580,702 Page Views 4:29 Avg. Time on Site Since April 7, 2009

30.
SEARCH ENGINE OPTOMIZATION

33.
But Does it Make a Difference?

34.
ArtBabble vs YouTube

35.
ArtBabble vs YouTube

36.
http://www.artbabble.org Thank You!

37.
Monthly Bill for ArtBabble.org Web Server

38.
Monthly Bill for Wowza Video Server(s)

39.
The Numbers (so far) <ul><li>150,000 video views (168k visits / 576k pages) </li></ul><ul><li>81,000 note clicks </li></ul><ul><ul><li>1:3 of the notes expanded </li></ul></ul><ul><li>22,400 views of “Behind the Babble” </li></ul><ul><ul><li>25,015 views of most popular YouTube video posted Feb. 1 st , 2008 </li></ul></ul><ul><li>5,000 registered users </li></ul><ul><ul><li>44% signed up using OpenID (but didn’t realize it) </li></ul></ul>

40.
The Numbers (so far) for geeks <ul><li>112 hours of video processed </li></ul><ul><ul><li>525 videos </li></ul></ul><ul><ul><li>1700 instance hours </li></ul></ul><ul><ul><ul><li>At a cost of ~ $0.65 per video </li></ul></ul></ul><ul><li>April 1 st – October 30 th </li></ul><ul><ul><li>167,000 visitors </li></ul></ul><ul><ul><ul><li>From 166 countries </li></ul></ul></ul><ul><li>April 1 st – September 31 st </li></ul><ul><ul><li>1.1TB of web data transferred out </li></ul></ul><ul><ul><ul><li>At a transfer cost of $200 </li></ul></ul></ul><ul><ul><li>1.25TB of video streamed </li></ul></ul><ul><ul><ul><li>At a transfer cost of $250 </li></ul></ul></ul><ul><ul><li>11 Mbps average transfer on embedded videos </li></ul></ul><ul><ul><ul><li>IMA just upgraded to 5Mb pipe Fall ‘08 </li></ul></ul></ul>