Farm to Family Digital Media Plan<br />Renee Schapiro<br />Johns Hopkins University<br />Fall 2010<br />
What is Farm to Family?<br />A local mobile food distribution business<br />Trying to re-establish relationships with the consumer and locally grown food to encourage healthy, sustainable living<br />Hi! I’m Mark Lily and welcome to Farm to Family. I started a mobile farmers market in 2009 with my wife Suzi. We’ve grown over the last year and now house a stand alone organic produce store in Mechanicsville, VA.<br />
As a communication professional I will…<br />Provide Farm to Family with a comprehensive digital and social media plan<br />Using tactics learned in Monte Lutz’s Social and Digital Media course along with my own professional experience<br />
Assessment <br />Website<br />Cluttered<br />Unorganized<br />Difficult to navigate<br />Where is your blog?<br />Where can I find you online?<br />
Assessment<br />Search Engine Optimization <br />#1 result on Google<br />#2 result on Yahoo<br />#2 result on Bing<br />
Topics include: customer-employee experiences, testimonials, interviews, cooking lessons, and more</li></li></ul><li>Technology<br />QR Codes and Mobile Tracking<br /><ul><li>Provide customers with instruction booklet in shopping bag
Directs users to online content- never before seen video.
Content includes: recipes, how-to-cook lessons, other farms carrying the same product</li></li></ul><li>Measure Success<br />Benchmarking<br />Monthly reports<br />Calculate increase in audience activity (online and in-person)<br />Increase sales<br />Increase relationships w/ farmers and other advocates<br />