Farm to Family Media Plan

307 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Farm to Family Media Plan

  1. 1. Farm to Family Digital Media Plan<br />Renee Schapiro<br />Johns Hopkins University<br />Fall 2010<br />
  2. 2. What is Farm to Family?<br />A local mobile food distribution business<br />Trying to re-establish relationships with the consumer and locally grown food to encourage healthy, sustainable living<br />Hi! I’m Mark Lily and welcome to Farm to Family. I started a mobile farmers market in 2009 with my wife Suzi. We’ve grown over the last year and now house a stand alone organic produce store in Mechanicsville, VA.<br />
  3. 3. As a communication professional I will…<br />Provide Farm to Family with a comprehensive digital and social media plan<br />Using tactics learned in Monte Lutz’s Social and Digital Media course along with my own professional experience<br />
  4. 4. Assessment <br />Website<br />Cluttered<br />Unorganized<br />Difficult to navigate<br />Where is your blog?<br />Where can I find you online?<br />
  5. 5. Assessment<br />Search Engine Optimization <br />#1 result on Google<br />#2 result on Yahoo<br />#2 result on Bing<br />
  6. 6. Assessment <br />Audience <br />
  7. 7. Assessment<br />Social Media Sites<br />Facebook<br />Twitter<br />
  8. 8. POST – Josh Bernoff of Groundswell<br />People<br />Objectives<br />Strategy<br />Technology<br />
  9. 9. Strategy<br />Personal, one-on-one with audience<br />Instead…<br />
  10. 10. Technology<br />Website Re-design<br />www.farmstofamily.webs.com<br />
  11. 11. Technology<br />Blog<br />
  12. 12. Technology<br />Podcast<br /><ul><li>Weekly podcasts
  13. 13. Include RSS feed on page
  14. 14. Use Utterlion road with Farm to Family bus
  15. 15. Topics include: customer-employee experiences, testimonials, interviews, cooking lessons, and more</li></li></ul><li>Technology<br />QR Codes and Mobile Tracking<br /><ul><li>Provide customers with instruction booklet in shopping bag
  16. 16. Code stickers on crates and produce bins
  17. 17. Directs users to online content- never before seen video.
  18. 18. Content includes: recipes, how-to-cook lessons, other farms carrying the same product</li></li></ul><li>Measure Success<br />Benchmarking<br />Monthly reports<br />Calculate increase in audience activity (online and in-person)<br />Increase sales<br />Increase relationships w/ farmers and other advocates<br />
  19. 19. Thank you!<br />Renée Schapiro<br />

×