COWBOYS                  BBQ          ALAMOTEXAS
VIRGINIA            JAMESTOW                NARLINGTON NATIONAL CEMETERY             DAVE MATTHEWS
NEVADADRY HEAT      GAMBLINGSILVER STATE
BLUECRABS   WASHINGTON D.C.CHESAPEAKE    BAY             MARYLAND
COAL              BURNING              COUCHES       MOUNTAINEE          RSWEST VIRGINIA
…therefore…
It’s aKilt…  …it’s not a         skirt
SCOTLAND             NORWAYSASKATCHEW    AN
unleashing the power     of culture
un·leash [uhn-leesh] verb   1. to release from or as if from a            leash;set loose to pursue or            run at w...
“Who said anything about safe?Course he isnt safe. But hes good.”                             Mr. Beaver
cul·ture [kuhl-cher] noun1. ????
communicationcollaborationcourage
causecontinuity                 contextcommunication             community
:cause         why do you exist?
we can learn a lot from a hedgehog
:context           what is your story?
Simple                           Unexpected                           Concrete                           Credible         ...
:community        who do you attract?
STAGE #1      STAGE #2        STAGE #3     STAGE #4       STAGE #5 life sucks   my life sucks    I’m great   we are great ...
:communication        how do you connect?
SelfActualizationSignificance  Social  Safety  Survival
survival            safety           social      significance   self actualizationSTAGE #1          STAGE #2          STAG...
On top of this tribal chatter, theCEO fights to make quarterlyearnings, and the head of humanresources wonders why trust a...
:continuity          where are you going?
causecontinuity                 contextcommunication             communityconsciousness
:consciousness        who are you really?
Drive Summary• MONEY is not where it’s at!• Give me a HIGHER purpose• Inspiration eats Motivation for breakfast
:risk           change            scary        new ground         irrelevant             ROI                      :reward
:risk        fulfillment          legacy          impact         success        relevance                      :reward
“Culture is not about what is absolute, real,or true. It’s about what a group of peopleget together and agree to believe.C...
Find Me:  @donavonroberson  www.donavonroberson.com  donavonroberson@gmail.com
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
Unleashing the Power of Culture
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Unleashing the Power of Culture

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Donavon Roberson, culture evangelist for Dyn, Inc., presented "Unleashing the Power of Culture" during Day Two of the R-Squared Culture Experience.

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Unleashing the Power of Culture

  1. 1. COWBOYS BBQ ALAMOTEXAS
  2. 2. VIRGINIA JAMESTOW NARLINGTON NATIONAL CEMETERY DAVE MATTHEWS
  3. 3. NEVADADRY HEAT GAMBLINGSILVER STATE
  4. 4. BLUECRABS WASHINGTON D.C.CHESAPEAKE BAY MARYLAND
  5. 5. COAL BURNING COUCHES MOUNTAINEE RSWEST VIRGINIA
  6. 6. …therefore…
  7. 7. It’s aKilt… …it’s not a skirt
  8. 8. SCOTLAND NORWAYSASKATCHEW AN
  9. 9. unleashing the power of culture
  10. 10. un·leash [uhn-leesh] verb 1. to release from or as if from a leash;set loose to pursue or run at will. 2. to abandon control of
  11. 11. “Who said anything about safe?Course he isnt safe. But hes good.” Mr. Beaver
  12. 12. cul·ture [kuhl-cher] noun1. ????
  13. 13. communicationcollaborationcourage
  14. 14. causecontinuity contextcommunication community
  15. 15. :cause why do you exist?
  16. 16. we can learn a lot from a hedgehog
  17. 17. :context what is your story?
  18. 18. Simple Unexpected Concrete Credible Emotional StoriesCreating story through experiences that transcend time and space.
  19. 19. :community who do you attract?
  20. 20. STAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5 life sucks my life sucks I’m great we are great life is great
  21. 21. :communication how do you connect?
  22. 22. SelfActualizationSignificance Social Safety Survival
  23. 23. survival safety social significance self actualizationSTAGE #1 STAGE #2 STAGE #3 STAGE #4 STAGE #5 life sucks my life sucks I’m great we are great life is great
  24. 24. On top of this tribal chatter, theCEO fights to make quarterlyearnings, and the head of humanresources wonders why trust andcommunication are always theweak points on the climatesurvey. People complain about“all the politics around here,” butdespite money spent on trainingand time spent away from work,things never seem to change. Dave Logan
  25. 25. :continuity where are you going?
  26. 26. causecontinuity contextcommunication communityconsciousness
  27. 27. :consciousness who are you really?
  28. 28. Drive Summary• MONEY is not where it’s at!• Give me a HIGHER purpose• Inspiration eats Motivation for breakfast
  29. 29. :risk change scary new ground irrelevant ROI :reward
  30. 30. :risk fulfillment legacy impact success relevance :reward
  31. 31. “Culture is not about what is absolute, real,or true. It’s about what a group of peopleget together and agree to believe.Culture can be healthy or toxic, nurturing ormurderous. Culture is made of stories…” Thom Hartman
  32. 32. Find Me: @donavonroberson www.donavonroberson.com donavonroberson@gmail.com

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