Unmasking The Mysteries Of Small Business Advertising

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Unmasking The Mysteries Of Small Business Advertising

  1. 1. Robert N. Lee Margaret Anne J. Taylor
  2. 3. Newspapers Newspapers <ul><li>large, loyal audience base </li></ul><ul><li>Recurring messaging is easy to achieve </li></ul><ul><li>You can adapt your ad quickly in response to unexpected changes </li></ul><ul><li>Newspapers are usually read only once </li></ul><ul><li>Your ad may be skipped by audience </li></ul><ul><li>Your ad might get not an attention because of larger ads. </li></ul>
  3. 4. Magazines <ul><li>Highly targeted </li></ul><ul><li>Longer shelf life </li></ul><ul><li>The quality of paper is better then newspapers </li></ul><ul><li>More expensive then other print mediums </li></ul><ul><li>There cannot be any last-minute changes. </li></ul>
  4. 5. Radio <ul><li>The most cost-effective </li></ul><ul><li>You can use sounds to create the mood, wich is impossible to achieve visually </li></ul><ul><li>You can offer complementary goods or services to prize-winners </li></ul><ul><li>Quick and intangible </li></ul><ul><li>Listeners attention is usually somewhere else </li></ul><ul><li>People change the channel frequently </li></ul>
  5. 6. Television <ul><li>Larger and more diverse audience comparing to others </li></ul><ul><li>You can clearly target your audience by choosing air-time during specific programs </li></ul><ul><li>So much room for creativity </li></ul><ul><li>Quality commercial cost a lot </li></ul><ul><li>Television airtime is costly </li></ul>
  6. 9. In conclusion <ul><li>I talked briefly about advantages and disadvantages of the most popular advertising formats: newspaper, magazine, radio and television. </li></ul><ul><li>A combination of these four mediums may work very well for your business, depending on your products or services and your target market. </li></ul>

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