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The business of sport.


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The business of sport.

  1. 1. The business of sport Fun, games and money Priit Solovjev
  2. 2. Tianjin Youth posed three questions <ul><li>When Chinese athlete take part in the games? </li></ul><ul><li>When would the country send a team? </li></ul><ul><li>And when would it stage a games? </li></ul>
  3. 3. Liu Changchun <ul><li>First Chinese who took part of Olympic games </li></ul><ul><li>In 1932 </li></ul><ul><li>Won nothing </li></ul><ul><li>Is remembered as hero </li></ul>
  4. 4. Teams to the Olympics <ul><li>China sent first team to Olympics in 1936 </li></ul><ul><li>After that in 1948 and 1952 </li></ul>
  5. 5. Xu Haifeng <ul><li>In 1984 </li></ul><ul><li>Pistol-shooter </li></ul><ul><li>Won China’s first gold medal </li></ul>
  6. 6. Olypmic games of 2008 <ul><li>Took place in China </li></ul><ul><li>Opening ceremony – 8.08pm on August 8 th </li></ul><ul><li>10700 competitors </li></ul><ul><li>From more than 200 countries </li></ul><ul><li>Playing 28 sports </li></ul><ul><li>In september there were paraolympics with 4000 athletes </li></ul>
  7. 7. Opinions on Olympics in China <ul><li>Plenty in the West think China should not have been given the games at all. </li></ul><ul><li>Critics say that China is cruel. </li></ul><ul><li>Unrest in Tibet </li></ul><ul><li>Protests in several cities </li></ul><ul><li>Games in Beijing will not suffer! </li></ul>
  8. 8. Festival of commerce <ul><li>Olympic games – global business </li></ul><ul><li>True believers balk at this – athletes compete only for the glory of gold, silver and bronze </li></ul><ul><li>For companies, the games are golden marketing opportunity </li></ul>
  9. 9. Sponsors <ul><li>12 main sponsors </li></ul><ul><li>Kodak – supported first modern games in 1896 </li></ul><ul><li>Coca-Cola – part of the show since 1928 </li></ul><ul><li>Lenovo – Chinese computer company. Signed up in 2005 </li></ul>
  10. 10. Sport as global business <ul><li>Capital is chasing sporting profit across borders </li></ul><ul><li>9 of 20 football clubs in the EPL were owned by foreigners. </li></ul><ul><li>International integration of sport’s labour markets </li></ul><ul><li>Brazilian footballers turn up into leagues from Faroe Islands to Vietnam </li></ul>
  11. 11. Marriage of sport and media <ul><li>It is mutually beneficial </li></ul><ul><li>People are willing to pay to watch others play </li></ul><ul><li>Television expands the audience vastly </li></ul>
  12. 12. <ul><li>History of China in Olympic games </li></ul><ul><li>Olympic games of 2008 </li></ul><ul><li>Olympics as festival of commerce </li></ul>
  13. 13. Thank you for your attention