“The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard ...
“The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard ...
“The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard ...
“The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard ...
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Strategic Marketing Plan for Realtors

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Strategic Marketing Plan for Realtors

  1. 1. “The Richard Smith Team” 22503 Katy Freeway Suite 28, Katy TX, 77450 Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith Strategic Marketing and Social Media Launch Plan Initial Marketing Foundation and Content Materials Set Up Main Strategic Marketing Plan Objectives To increase sales To be more visible in the marketplace To gain dominance in Specific states To Recruit and Train Sales Force To create online presence and community What are our Existing distribution and execution methods Face to face Phone Video / Video Conference Internet Current Marketing Analysis Internal Strengths and Weaknesses External Threats and Opportunities Opportunity analysis Threats or Potential Problems Industry and Customer Based Promotion Media Blog Social Media Facebook Ads Squeeze pages Video Marketing Create and Manage online community Press Sales Team Build List online Database for follow up Print and online New product and service promotions Company and client testimonials Ezines and eNewsletters Customer Surveys 22503 Katy Freeway #28 ♦ Katy, TX 77450 Ph: 281-994-4240 ♦ Fax: 281-840-6881
  2. 2. “The Richard Smith Team” 22503 Katy Freeway Suite 28, Katy TX, 77450 Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith Schedule a weekly marketing specific meeting initially to track objectives, accomplishments and do additional training. System Implementation Database for client tracking and follow up Corporate Communications scripts for all scenarios Detailed and scripted lead origination and follow up system Effectiveness Tracking For Marketing Activities Employee and Sales Staff Analytics Documents and Information To Be Produce We need to know what our customers are thinking. What they are saying about us and what their needs are. Our focus has to be on the customers: Online surveys Phone surveys Survey Monkey / Personal phone calls 30 days, 6 months, Anniversary Marketing and Training Webinars Social Media Blogging Fan Page Execution (Facebook) Google Business Listing You Tube Channel Conference Calls Craigslist Marketing Facebook Marketing Co-Marketing with other businesses that share your target market Training programs-Seminars that you give to increase awareness 22503 Katy Freeway #28 ♦ Katy, TX 77450 Ph: 281-994-4240 ♦ Fax: 281-840-6881
  3. 3. “The Richard Smith Team” 22503 Katy Freeway Suite 28, Katy TX, 77450 Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith Systems to Implement and use to recruit team members! SellersUnfairadvantage.com/christina All Agents have personal page to promote to sellers agentsunfairadvantage.com (World Domination) Video Marketing Testimonials Virtual Tours live with interaction Tip of week to past clients, current clients Video’s with referral partners, CPA, Financial Planners B to B Video promotion with every business in town Video for buyer favorites with personal site “Broadcast My Move” for closing gift (personal site) Eproperysites.com Contact management, Automation We enter Clients and the system does all the work. How to use Gmail for business • 29 ways to use Gmail to save time • How delegate your inbox • Manage and delegate your voice mails using Google voice • Manager and delegate your phone calls using Google voice • How to use Gmail for different marketing mailers, strategies. 22503 Katy Freeway #28 ♦ Katy, TX 77450 Ph: 281-994-4240 ♦ Fax: 281-840-6881
  4. 4. “The Richard Smith Team” 22503 Katy Freeway Suite 28, Katy TX, 77450 Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith Facebook For Business • Introduce you to using Facebook for business • Introduce you to profiles vs. pages and when to use each • Show you example of well done Facebook fan pages and the tools used to create them. • Introduce you to ways you can promote your fan page to FB Insiders And outsiders • Show you ways to enhance your fan page automatically so you can spend More time engaging and less time manually broadcasting. www.texashomebuyerworkshop.com Monday Morning Fax - 82% of the public said they would use the same Real Estate Agent again. Only 7% actually do, Because of the lack of follow up Lets fix that NOW. • Follow Up With My Clients for me system! Prelisting Package 22503 Katy Freeway #28 ♦ Katy, TX 77450 Ph: 281-994-4240 ♦ Fax: 281-840-6881

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