SWOT Analysis to get a Design Job


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Some suggestions I give to young designers that may help them avoid costly errors when starting their design career.

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SWOT Analysis to get a Design Job

  1. 1. SWOT Analysis to get a Design Job Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  2. 2. a few tips for recent graduates, unemployed or bored professionals planning a career change in design... Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  3. 3. SWOT Strengths Weaknesses Opportunities Threats Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  4. 4. or just a way to know yourself, do your research and analyse your situation... Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  5. 5. first do the Jung/Myers- Briggs personality test: http://www.humanmetrics.com/cgi-win/JTypes2. http://similarminds.com/jung.html Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  6. 6. (but be cautious about “labeling” yourself, we all change depending on the situation, motivation, goals, even our mood) and yet, you may consider a “match”: http://hubpages.com/hub/Job_Personality Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  7. 7. types of design jobs freelance consultancy academia government crafts workshop entrepreneurship employed by a small company employed by a large corporation etc... Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  8. 8. areas of design jobs toys jewelry furniture exhibition museums packaging multimedia automotive aeronautics manufacturing home appliances etc... Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  9. 9. your strengths what do you enjoy doing? your design skills your generic skills what are your interests? what are you praised for? what challenges you? Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  10. 10. your weaknesses what do you hate doing? your design shortcomings your generic flaws what bores you? what are you unwilling to compromise? for how long will you look for? Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  11. 11. opportunities is this the right area in your city or region? is adequate training offered/available? average salaries vs. expenses is this a springboard into something else? found a good environment or team? got contacts? opportunities for career development? Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  12. 12. threats an industry with growth potential? uncertain future conditions? career progression seems limited? challenges outside your comfort zone? overly competitive environment? (backstabbing) an unsafe city or region? hidden costs? Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  13. 13. it is your call! strengths can be weaknesses (relevance of skills) opportunities can be threats (travel or competition thresholds) what are your expectations? Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  14. 14. be honest avoid preconceptions try new things challenge yourself be strategic Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  15. 15. learn to sell yourself (in a good way) Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  16. 16. learn to read others (also in a good way) Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  17. 17. never underestimate timing and chance Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  18. 18. never underestimate the people you know (pay attention to “weak ties”) Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  19. 19. the best opportunities are not “there”, you have to create them Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  20. 20. always exceed expectations (unlike most of your attitudes in class) Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  21. 21. homework: go watch “Hitch” (tip: score your dream job) Dr. Ricardo Sosa (sosa.ricardo@gmail.com)