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Sosa 2017 Myths of Creativity (1)


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Talk 28 April 2017 @ Monash University

Published in: Design
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Sosa 2017 Myths of Creativity (1)

  1. 1. Myths of Creativity Dr. Ricardo Sosa
  2. 2. Please respond these four questions before we proceed
  3. 3.
  4. 4.
  5. 5. Forget everything you have been told about creativity
  6. 6. Forget everything you have been told about creativity (Please, question everything)
  7. 7. Myth: Only few people are creative
  8. 8. National Foundation on the Arts and the Humanities Act* (excerpts) The term “the arts” includes, but is not limited to, music (instrumental and vocal), dance, drama, folk art, creative writing, architecture and allied fields, painting, sculpture, photography, graphic and craft arts, industrial design, costume and fashion design, motion pictures, television, radio, film, video, tape and sound recording, the arts related to the presentation, performance, execution, and exhibition of such major art forms, all those traditional arts practiced by the diverse peoples of this country, and the study and application of the arts to the human environment. *This legislation, originally passed in 1965 and amended many times since, established the National Endowment for the Arts and the National Endowment for the Humanities.
  9. 9. “Few people I know are creative” “Most people I know are creative” “I am creative” O-type: Oppressive L-type: Liberating “I am not creative” D-type: Oppressed Types of perceptions of creativity inspired by Freirean views (Freire, 2000).
  10. 10. Coefficients (SELF) Unstandardized Coefficients Standardized Coefficients B Std. Error Beta t Sig. (Constant) 2.11 .34 .00 6.27 .000 AGE .12 .06 .16 2.16 .032 GENDER -.13 .09 -.10 -1.41 .160 OCCUP .29 .12 .24 2.48 .014 OCCUP_P .16 .08 .19 2.09 .038 OTHERS .04 .06 .05 .61 .545 CAUSE .04 .05 .06 .80 .425 Multiple regression analysis with self-ratings (SELF) as dependent variable; p <.05 creative deficit: designers tend to rank their own creativity lower than how creative they see their profession 45.5% consider themselves more creative than the rest of the people they know (O- type) 46.8% see themselves as creative as all or most people that they know (L-type) Higher proportion of designers in the second group Designers tend to attribute creativity significantly more to sustained work, training, and effort
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  12. 12. “Creative people” are those who exercise their creative capacities “Not creative people” are those who neglect them
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  14. 14. Many more myths…
  15. 15. WRONG
  16. 16.